4 min read
The Hidden Danger of a Basic Programmatic Ad Fraud Solution
Programmatic advertising—how marketers and publishers buy and sell digital ad space—has been around for 30 years. What...
Search and Social Protect™
Thieves can't steal what they can't see.
Anura protects against search fraud, competitor fraud, social fraud, and influencer fraud.
When Anura marks a visitor as fraudulent, our Search and Social Protect™ automatically hides your ads from being shown to fraudulent visitors on platforms like Google, Microsoft Ads, Instagram, Facebook, Tik Tok, Twitter, YouTube, and LinkedIn.
No need to apply for refunds.
Anura is a proactive solution that automatically hides your ads from fraudsters, so there's no need to apply for refunds. You do not need to waste time getting “reports” or filling out forms requesting refunds when there is little to no chance of getting a refund.
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Search & Social Protect™ Integrations
Wasted Ad Spend
Search and social fraud can result in wasted advertising budgets. When fraudulent clicks or engagements occur, advertisers end up paying for interactions that have no real value. This drains resources that could have been used to reach genuine customers and generate meaningful conversions.
Reduced Campaign Performance
Fraudulent activities can skew campaign metrics and performance indicators, making it difficult for marketers to accurately evaluate the success of their campaigns. False clicks, invalid conversions, and manipulated engagement data are some of the common fraudulent activities that can undermine the effectiveness of marketing campaigns.
Lower Return on Investment (ROI)
With a portion of the marketing budget wasted on fraudulent activities, the overall ROI of the campaign is negatively impacted. Businesses may struggle to achieve their desired outcomes, such as generating leads, increasing sales, or improving brand awareness, due to the interference of fraud.
Decreased Trust and Credibility
When fraudulent activities are prevalent on search engines or social media platforms, users may become skeptical about the authenticity of ads and content. This erodes trust in digital marketing as a whole and can lead to reduced engagement, conversions, and brand loyalty.
Brand Reputation Damage
In cases where fraudsters exploit a brand's identity to carry out fraudulent activities, the brand's reputation can suffer. This can harm consumer perception, trust, and loyalty, making it more challenging to maintain a positive brand image in the digital space.
Advertiser-Platform Relationship Strain
When advertisers realize that their campaigns are affected by search and social fraud, they may become disillusioned with the platforms they are advertising on. This strain can lead to strained relationships, decreased spending, and a loss of confidence in the platforms' ability to provide a secure and effective advertising environment.
