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Affiliate Marketing

4 Must Haves in an Affiliate Fraud Detection Provider

The affiliate marketing industry has become a mainstay of online marketing efforts. Every day, companies pay hundreds of thousands of affiliates to drive potential customers to their websites and products. However, as with any industry where there’s money to be made, there are fraudsters who seek...
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Affiliate Marketing

7 Types of Digital Ad Fraud (+How Much They Cost You)

Digital advertising has opened up many new revenue opportunities for businesses in the decades since the popularization of the internet. When used effectively, online advertising can put companies in front of a massive audience and help build the business.
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Affiliate Marketing

How to Fight Cookie Stuffing Within Affiliate Fraud

While affiliate marketing can be a powerful tool for driving traffic and leads to your company’s website, it can also be ripe for abuse by unscrupulous affiliates. Affiliate marketing fraud, or affiliate fraud, can come in many forms.
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Click Fraud

Click Fraud Protection: How to Avoid Click Farms

Sure, we’re a little obsessed with bots on this blog. But we definitely keep tabs on another major ad fraud culprit: human click farms. What is a click farm? What should you know about click farms? How can you detect (and avoid) click fraud from these farms?
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Ad Fraud

What Is Domain Spoofing? (+ How It Hurts Your Brand)

Domain spoofing can cost advertisers up to $1 million in lost revenue per month. It’s something you usually don’t know is going on, until your budget runs out with no return for your campaign. While the term “spoofing” is commonly associated with email domain spoofing and phishing campaigns, URL...
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Digital Advertising & Marketing

How to Optimize Marketing Campaign Performance Metrics

Measuring marketing campaign performance is one of the most important aspects of the marketing professional’s job. However, metrics used to measure how successful we are don’t always tell the entire story. Sometimes we rely on metrics that make our marketing campaign performance look really good,...
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Bots

What Is a Bot? How Do Bots Impact Your Digital Ad Campaigns?

How much money do you spend on ads per month? Some companies dedicate as much as millions of dollars per month towards getting their ads in front of the right people. Unfortunately, a percentage of that is unknowingly wasted money. 
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Ad Fraud

Ad Fraud Detection: Don’t Trust the Monday Morning Quarterback 

We all know someone in our life who does it. A friend, a colleague, or a family member who, no matter what happens in the big game over the weekend, will come in on Monday morning telling you exactly what they would have done differently at a vital moment if it was them playing quarterback, and how...
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Ad Fraud

What Are Fake Leads and How to Identify Them?

No matter what industry you are in, lead generation is the driving force behind pretty much every aspect of your marketing. You want to generate more leads, you want to generate higher quality leads, and you definitely do not want to generate fake leads. 
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Lead Generation

The Future of AI in Lead Generation

The Opportunities, The Threats, and The Solution When companies first started getting social media presence in the early 2010s, it was seen as a novelty. Just a few years later, a necessity. Now, in 2020, it is something that can make or break a business’ success.
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