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Ad Fraud

How Performance Marketers Can Stop The Effects of Affiliate Fraud

For many big companies, affiliate marketing has been one of the most effective ways for them to generate sales. So successful has it been, that even smaller companies are starting to follow suit. However, as with any way to make money, there are those that try to use the system to their advantage....
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Affiliate Marketing

Affiliate Marketing Fraud Is Catastrophic to Your Campaigns

Affiliate Marketing Fraud Damages Your Reputation, Inflates Your Advertising Costs and Generates Client Chargebacks. Global digital ad spend hit $333.25 billion in 2019, and it is only increasing. It does not matter how accurate your audience targeting is, or how well you focus your ads on the...
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Ad Fraud

Ad Fraud and the Rise of Click Farms

How Click Farms are Stealing Your Advertising Budget Through Using Ad Fraud Techniques, and What You Can Do to Stop it Fake users, fake clicks, fake leads. This is what you get when you fall victim to one of a growing number of fraudulent visitors that are hijacking your advertising campaigns...
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Ad Fraud

The Impact of Fraud Form Fills on Lead Generation

Lead generation fraud is a big concern for all businesses that rely on digital marketing to meet specific goals. The goal of lead generation is for a prospective buyer to fill out a form and request more information. When a nefarious human or a bot fills out a form with information belonging to...
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Ad Fraud

Web Scraping and How it Affects Your Digital Marketing Campaigns

You have done it. You have had your writers put together a series of killer blogs and articles that perfectly reach your target audience. You have made sure they are informative and unique, interesting while still helping to sell your product, perfect SEO, with the keywords you labored over for...
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Bots

What is a bot? How do bots impact your digital ad campaigns?

How much money do you spend on ads per month? Some companies dedicate as much as millions of dollars per month towards getting their ads in front of the right people. Unfortunately, a percentage of that is unknowingly wasted money. According to The Wall Street Journal, Adobe found that 28% of...
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Ad Fraud

Block Malicious Bots from Targeting Your Company

Over the last few years, bots have entered the mainstream. In case you’re still new to the world of bots, here’s a brief primer: Very simply, bots—short for “robots”—are automated software programs designed to carry out specific tasks. At a high level, bots tackle repetitive tasks that folks would...
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Ad Fraud

Ad Stacking Fraud Is Easy To Detect, If You Know What To Look For

Ad fraud is a growing problem, with fraudsters devising a seemingly never-ending number of methods designed to take money out of your pockets and hurt your campaigns. In fact, according to Juniper Research, the ad fraud problem is expected to reach $100 billion by 2023, more than doubling from the...
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Bots

How To Stop Bot Traffic

Businesses rely on website traffic to generate leads, encourage conversions, and maintain a strong brand. If your website is at risk of attacks from malicious bots, your entire business is at risk. While stopping bot traffic may seem like a daunting task, the solution can be surprisingly simple....
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