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Digital Marketing Specialist

Director of Digital Marketing Details

This position is located in Middletown, Delaware

As the Director of Digital Marketing, you will be responsible for developing and executingAnura's marketing strategy to generate new business leads and increase revenue. You will lead a team of marketing professionals and work closely with our product, sales, and customer success teams to ensure our marketing efforts align with our business objectives. The ideal candidate will have a proven track record of developing and implementing successful marketing campaigns in a B2B environment. 

Who We Are

At Anura, we believe we are more than ad fraud detection experts – we’re cyber superheroes committed to defending our clients’ web assets. Founded by the husband-and-wife duo, Beth & Rich Kahn, Anura understands the importance of making the most out of every marketing dollar. We pride ourselves on constant innovation, dedicated purpose, and consistent growth – for both our clients and our own success. There will always be bots, malware, and human fraud threatening the livelihood of companies, corporations, businesses, and organizations around the world. It is our job to minimize this threat. If you feel up for the challenge, we’d love to meet you!

Why Work with Us

Anura is a tech startup and privately-owned software company. At our core, we're a team; we help each other and collaborate to bring our ideas to fruition. As the company grows, we expect and encourage our employees to grow as well, both personally and professionally as leaders. If you enjoy tackling new challenges and making an impact every day, you'll love working at Anura. 

What You'll Do

  • Develop and execute a comprehensive marketing strategy to generate leads and increase revenue.
  • Lead a team of marketing professionals, providing guidance and mentorship as needed.
  • Collaborate with product, sales, and customer success teams to ensure marketing efforts align with business objectives.
  • Develop and manage a marketing budget to maximize ROI.
  • Create and manage paid search and social media advertising campaigns.
  • Manage email marketing campaigns to nurture leads and drive conversions.
  • Develop and maintain a content marketing strategy that includes blog posts, whitepapers, case studies, and other content to attract and engage prospects.
  • Collaborate with agencies and other vendor partners.
  • Plan and execute industry events, webinars, and other marketing initiatives.
  • Manage content updates for customer and internal touchpoints, establish budget guidelines, prepare marketing collateral for events, document business processes, and provide additional sales support.
  • Analyze and report on the effectiveness of marketing campaigns and adjust strategies as needed to optimize performance.
  • Stay up to date with the latest marketing trends, tools, and techniques and incorporate them into our marketing strategy as appropriate.
  • Performing other duties as required or assigned.

What You'll Need to be Successful

  • Ability to travel daily to Anura Headquarters in Middletown, DE
  • Alignment with Anura’s Core Values: Authentic, Never Satisfied, United, Reliable, and A lot of fun
  • Bachelor’s degree in marketing, business, or related field.
  • 5+ years of digital marketing experience in a B2B environment.
  • Proven track record of developing and executing successful digital marketing campaigns.
  • Experience managing a team of digital marketing professionals.
  • Strong knowledge of digital marketing channels, including paid search, social media, email marketing, and content marketing.
  • Experience with marketing automation platforms (HubSpot preferred) and CRM systems.
  • Excellent communication and leadership skills.
  • Strong analytical and problem-solving skills.
  • Ability to work effectively in a fast-paced, dynamic environment.

What You’ll Get

  • Competitive salary
  • As much fun at work as possible while being productive
  • Training program to learn about the industry and Anura
  • The promise of monthly team events, holiday celebrations, assorted catered occasions, and lounge
  • Stocked breakroom with unlimited drinks, snacks and probably 10-15 lbs of unwanted weight gain
  • Paid Time Off, including a generous holiday schedule and your birthday off!
  • Benefits, including health, dental, vision, and life insurance
  • 401(k) with profit-sharing
  • A working environment filled with awesome people
  • …and more**

Before You Apply

  • Understand that this is an onsite position, meaning you will work in person at the office located in Middletown, Delaware
  • Mention anything unique from this job ad so we know you read this posting and are not spamming your resume. Nobody likes a spammer these days
  • Be prepared. Explore our website (Anura.io) before your interview

EEO Policy

Anura Solutions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.