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12 min read

How Do Fraudsters Make Money? How Can You Prevent It?

TL;DR:

  • Ad fraud is a multi billion-dollar industry; some fraudsters earn $5-20 million a year, while fraud rings make...
7 min read

Traffic from Fake Facebook Accounts Can Harm Your Brand

TL;DR:Fake Facebook accounts might inflate your numbers, but they ultimately hurt your brand by draining ad budgets,...

12 min read

Bot Farms: What They Are & How They're Used

TL;DR:Understanding and Combating Bot Farms.

  • Definition: A bot farm is a network of bots spread across multiple...
14 min read

Why Viewability Is a Broken Metric?

TL;DR:Ad viewability—the standard that 50% of an ad appears on-screen for just one second—is outdated and misleading....

15 min read

What Are the Biggest Causes of TCPA Violations?

TL;DR: TCPA violations can cost businesses millions in fines, lawsuits, and reputational damage. Most violations stem...

5 min read

What is Data Scraping and How Does It Affect Your Business?

TL;DR:

Data scraping is the automated extraction of website content—sometimes for good (competitive research), often...

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