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Jul 17, 2024

4 min read

Click Farms: Everything Marketers Need to Know

TL;DR: Click farms are evolving into sophisticated threats for marketers, causing significant disruption in digital...

Jul 3, 2024

5 min read

Top 5 Best Pay-Per-Click Affiliate Programs for Marketers in 2024

TL;DR: Discover the top five pay-per-click (PPC) affiliate programs for marketers in 2024. PPC affiliate marketing...

Jun 20, 2024

4 min read

CAPTCHA vs. reCAPTCHA: 4 Key Differences

TL;DR: CAPTCHA and reCAPTCHA help filter bots but are not foolproof. Here's a breakdown:

Technology and Complexity:...

Jun 6, 2024

5 min read

What Is Cost Per Impression & How Is It Calculated?

TL;DR:Digital advertising is driven by numbers, with Cost Per Impression (CPI) being a crucial metric. Understanding...

May 22, 2024

3 min read

Falling for fakes; how social media bot fraud impacts your ad budget

You’ve placed a paid ad through Meta and are now anxiously awaiting the flood of engagement that is sure to come....

May 15, 2024

3 min read

The New Era of Lead Generation: How 1-to-1 Consent Changes the Game

It’s only been 6 months since the FCC dropped a bomb on the lead generation landscape. Since that time, the FCC's...