TCPA Rules ONLY Apply To Calling Landline Phones
While the TCPA was initially designed to address calls to landline residential phones, the rules have been expanded since then to include cell phones, fax machines, and other communication channels.
I Don’t Need Consent If It Isn’t A Sales Call
Some companies assume that if the call isn’t a sales call, then they don’t need consent per TCPA compliance guidelines. This is incorrect. As noted by call center software provider TCN, “If you are calling a wireless number to provide information or conduct a survey using an autodialer, prior written consent is always required
I'm Not At Fault If My Contact Changes Phone Numbers
Contact information that is legitimate when first collected is obsolete when that contact changes their information. A new consumer often ends up with the contact’s old phone number. The TCPA puts the burden of identifying and removing obsolete contact information on the affiliate marketer, not on the consumer.
An Existing Relationship Always Allows Me to Reach Out with Marketing Messages
The TCPA stipulates that it is not a violation to make calls if the caller has a personal relationship with the recipient. However, this does not mean that a prior business relationship provides marketers with unlimited permission to make marketing calls. If the consumer opts out of further communications from the marketer, the marketers are no longer allowed to reach out.
I Don’t Need to Document My Call Procedures
One of the most important things a marketer can do for TCPA compliance is to have a set of written procedures for how they handle their marketing calls. Having a document to show the FCC and the courts how marketing calls are handled can be crucial for protecting against fines and other penalties for inadvertent TCPA violations.
What Does Fraud Actually Cost?
Lead generation fraud can drive up the cost of leads and cause numerous other problems for your business.