Beyond dollars and cents, failure to comply with the TCPA will damage your brand’s reputation as customers become annoyed by your outreach. These sentiments cause an avalanche across your organization when customers spread the word about bad experiences. Since 32 percent of customers would stop doing business with a brand following a single bad experience, you need to be cautious every time you pick up the phone to call a prospect.
Unfortunately, it’s not simply ensuring you're only contacting people who've given express consent.
Ad fraud, particularly that which leverages telemarketing tools, is quickly becoming a major problem in the lead generation space. Fraudsters can gain access to a real individual's contact information and use it to fill out phony leads or sign-ups.
For marketers, the information may be legitimate, but the source isn’t. Performance based marketers may believe they’ve received a new potential lead; however, because the information didn’t come from the user themselves, the client could be breaking TCPA compliance if they reach out.
This type of ad fraud hurts in two ways: not only is the process hurting the company’s credibility with actual potential customers, but the leads coming in from fraudulent actors are bogus, tanking campaign health and goals.
No matter what method of blocking you choose, constantly screening your traffic through an ad fraud solution like Anura is one of the best ways to ensure only real, legitimate people are filling out your forms.