Our Blogs

    Why Ad Fraud Is Never Going Away (+ Tips to Fight It)
    November 24, 2021
    By Richard Kahn
    What is digital ad fraud? Digital ad fraud, or the practice of viewing, clicking, converting, or generating false interactions with any web asset for the sole purpose of earning money (either directly or indirectly), has long been a major problem for companies trying to advertise online. Every day, fraudsters concoct new schemes (or new twists on..
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    How Fraudsters Test Credit Card Numbers (+ Fraud Prevention Tips)
    November 17, 2021
    By Richard Kahn
    E-commerce fraud is quite common. According to credit card processor Shift Processing, credit card fraud was up 18.4 percent..
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    What Is a Vanity Metric in Marketing & Ad Fraud? (+ Why to Avoid Them)
    November 10, 2021
    By Richard Kahn
    In the online advertising industry, it’s crucial to have hard data that supports claims, goals, and conclusions. However,..
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    I Have a Low Conversion Rate! What Am I Doing Wrong?
    November 3, 2021
    By Richard Kahn
    If you ask a marketer what they consider to be the most important metrics to track, many of them will say “conversion rate.”
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    The Dirty Secret about Programmatic Ads Your DSP Wants to Hide
    October 27, 2021
    By Richard Kahn
    Online advertising has become the gold standard for companies around the world — sometimes replacing the traditional TV,..
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    Are Ad Fraud Solutions Worth the Cost?
    October 20, 2021
    By Richard Kahn
    A lot of people question the value of using an ad fraud solution. There are many arguments against spending money on a fraud..
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    What Is Device Spoofing? How Is It Different from Domain Spoofing?
    October 13, 2021
    By Richard Kahn
    There are many techniques that fraudsters will employ to aid in their ad fraud schemes. When fraudsters want to try to hide..
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    Is IP Blocking Effective? Why You Shouldn’t Rely On It!
    October 6, 2021
    By Richard Kahn
    There are many tools and techniques that a business can use to combat the threat of ad fraud. However, not all of these..
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    Why Do You Need an Ad Fraud Solution to Fight Botnets?
    September 29, 2021
    By Richard Kahn
    Botnets have long been a problem for companies of all sizes to deal with—and for a variety of reasons. Odds are you’ve read..
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    Top Signs an Influencer Is Using Bot Traffic
    September 22, 2021
    By Richard Kahn
    Internet influencers are online “celebrities” who have massive followings and can help start trends online by endorsing a..
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