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3 min read

What Is Cost Per Impression & How Is It Calculated?

TL;DR:Digital advertising is driven by numbers, with Cost Per Impression (CPI) being a crucial metric. Understanding CPI can help optimize ad spend and campaign effectiveness.

  • Definition:CPI is the cost an advertiser pays per ad view.
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2 min read

Falling for fakes; how social media bot fraud impacts your ad budget

You’ve placed a paid ad through Meta and are now anxiously awaiting the flood of engagement that is sure to come. Slowly, clicks or visits start to roll in, making you confident your ads are working. After all, the data doesn’t lie. Your CPC is low,...

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3 min read

The New Era of Lead Generation: How 1-to-1 Consent Changes the Game

It’s only been 6 months since the FCC dropped a bomb on the lead generation landscape. Since that time, the FCC's mandate for one-to-one consent marks a significant departure, requiring businesses to obtain explicit permission from consumers before...

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3 min read

How Data Transparency Outsmarts Ad Fraud & Improves ROI

Ad fraud undermines the integrity of the entire digital advertising industry. Fraudsters employ a host of sophisticated tactics to siphon off billions in advertising dollars, creating an ongoing need for effective fraud detection solutions. While...

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3 min read

Why Anura Puts Customers First

The world of digital advertising is a minefield, and ad fraud is a relentless enemy out to sabotage your campaigns and siphon off hard-earned marketing dollars. At Anura, we understand this struggle intimately. The impetus for building Anura came...

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4 min read

You’ve Identified Ad Fraud. Now What?

If you’re running digital ad campaigns, you have ad fraud. You know it. We know it. Everyone in the industry knows it.

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4 min read

Are Some Channels More Vulnerable to Ad Fraud?

Don’t Touch That Dial! You Don’t Have to Change Channels to Get Positive Ad Results

There’s so much for marketers to love about digital advertising. It reaches consumers online, where they spend more than six hours a day. It’s a flexible,...

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4 min read

The Hidden Danger & High Cost of False Positives

How Inferior Ad Fraud Solutions Can Cost You More Than Ad Fraud Itself

It’s no secret companies lose billions of dollars to ad fraud each year. That’s why many companies employ an ad fraud solution to avoid wasting ad dollars and improve campaign...

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5 min read

Evolving FCC Regulations. Is Lead Generation Dead?

Unless you’ve been living under a rock for the past year, you know that the Federal Communications Commission (FCC) is cracking down on the lead generation industry. The December ruling created extraordinary issues of concern for lead generators and...

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