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Ad Fraud

The Bad Guys of Online Fraud

on October 15, 2020 | By Kyle Buzzard
I often still get questions like, "what is ad fraud? why does it matter?" Ad fraud is a complex system of attacks designed to siphon money from your marketing campaigns. It can take many forms, impact nearly any marketing channel and pop up (and sometimes disappear) at any moment. If you're...
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Bots

What is a bot? How do bots impact your digital ad campaigns?

on October 8, 2020 | By Anura PR Team
How much money do you spend on ads per month? Some companies dedicate as much as millions of dollars per month towards getting their ads in front of the right people. Unfortunately, a percentage of that is unknowingly wasted money. According to The Wall Street Journal, Adobe found that 28% of...
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Ad Fraud

Block Malicious Bots from Targeting Your Company

on October 1, 2020 | By Richard Kahn
Over the last few years, bots have entered the mainstream. In case you’re still new to the world of bots, here’s a brief primer: Very simply, bots—short for “robots”—are automated software programs designed to carry out specific tasks. At a high level, bots tackle repetitive tasks that folks would...
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Ad Fraud

Ad Stacking Fraud Is Easy To Detect, If You Know What To Look For

on September 24, 2020 | By Richard Kahn
Ad fraud is a growing problem, with fraudsters devising a seemingly never-ending number of methods designed to take money out of your pockets and hurt your campaigns. In fact, according to Juniper Research, the ad fraud problem is expected to reach $100 billion by 2023, more than doubling from the...
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Bots

How To Stop Bot Traffic

on September 22, 2020 | By Anura PR Team
Businesses rely on website traffic to generate leads, encourage conversions, and maintain a strong brand. If your website is at risk of attacks from malicious bots, your entire business is at risk. While stopping bot traffic may seem like a daunting task, the solution can be surprisingly simple....
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Click Fraud

What Role Does Click Fraud Play in Affiliate Marketing?

on September 17, 2020 | By Richard Kahn
In the digital age, it has never been easier to make money online. Unfortunately, since criminals tend to go where there’s money to be made, a number of them have figured out how to game the system, so to speak, and steal big dollars out of advertisers’ pockets.
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Anura_BLOG_How_the_Use_of_Captcha_Can_Hurt_User_Experience

Ad Fraud

How the Use of CAPTCHA Can Hurt User Experience

on September 10, 2020 | By Richard Kahn
CAPTCHAs help protect websites from bots—and only bots—making it harder for fraudsters to use this common method to attack your site.
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guy hiding behind ipads

Ad Fraud

How Does Ad Fraud Affect Display?

on September 8, 2020 | By Richard Kahn
Global digital advertising fraud is expected to grow from $42 billion in 2019 to $100 billion in 2023, according to Juniper Research.  
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Anura_BLOG_Ad-Fraud-Detection-Techniques-Your-Organization-Must-Adopt

Ad Fraud

Ad Fraud Detection Techniques Your Organization Must Adopt

on September 3, 2020 | By Richard Kahn
Ad fraud is already a massive problem, and it’s only going to get worse. Case in point? Juniper Research predicts that the ad fraud problem will balloon into a staggering $100 billion problem by 2023, increasing 238 percent from the $42 billion fraudsters took in 2019.
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Anura_BLOG_Why-an-Ad-Fraud-Solution-is-Crucial-for-Your-Lead-Generation-Agency.jpg

Ad Fraud

Why an Ad Fraud Solution Is Crucial for Your Lead Generation Agency

on August 27, 2020 | By Richard Kahn
Lead generation agencies are always focused on growth and the quality of their leads. But when advertisers are willing to spend anywhere between $2 per lead to thousands of dollars per lead, depending on the industry, it comes as no surprise that more and more fraudsters are getting involved in the...
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