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Ad Fraud

Ad Stacking Fraud Is Easy To Detect, If You Know What To Look For

on September 24, 2020 | By Richard Kahn
Ad fraud is a growing problem, with fraudsters devising a seemingly never-ending number of methods designed to take money out of your pockets and hurt your campaigns. In fact, according to Juniper Research, the ad fraud problem is expected to reach $100 billion by 2023, more than doubling from the...
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Ad Fraud

How To Stop Bot Traffic

on September 22, 2020 | By Anura PR Team
Businesses rely on website traffic to generate leads, encourage conversions, and maintain a strong brand. If your website is at risk of attacks from malicious bots, your entire business is at risk. While stopping bot traffic may seem like a daunting task, the solution can be surprisingly simple....
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Anura-BLOG_What-Role-Does-Click-Fraud-Play-in-Affiliate-Marketing?

Click Fraud

What Role Does Click Fraud Play in Affiliate Marketing?

on September 17, 2020 | By Richard Kahn
In the digital age, it has never been easier to make money online. Unfortunately, since criminals tend to go where there’s money to be made, a number of them have figured out how to game the system, so to speak, and steal big dollars out of advertisers’ pockets.
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Anura_BLOG_How_the_Use_of_Captcha_Can_Hurt_User_Experience

Ad Fraud

How the Use of CAPTCHA Can Hurt User Experience

on September 10, 2020 | By Richard Kahn
CAPTCHAs help protect websites from bots—and only bots—making it harder for fraudsters to use this common method to attack your site.
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guy hiding behind ipads

Ad Fraud

How Does Ad Fraud Affect Display?

on September 8, 2020 | By Richard Kahn
Global digital advertising fraud is expected to grow from $42 billion in 2019 to $100 billion in 2023, according to Juniper Research.  
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Anura_BLOG_Ad-Fraud-Detection-Techniques-Your-Organization-Must-Adopt

Ad Fraud

Ad Fraud Detection Techniques Your Organization Must Adopt

on September 3, 2020 | By Richard Kahn
Ad fraud is already a massive problem, and it’s only going to get worse. Case in point? Juniper Research predicts that the ad fraud problem will balloon into a staggering $100 billion problem by 2023, increasing 238 percent from the $42 billion fraudsters took in 2019.
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Anura_BLOG_Why-an-Ad-Fraud-Solution-is-Crucial-for-Your-Lead-Generation-Agency.jpg

Ad Fraud

Why an Ad Fraud Solution Is Crucial for Your Lead Generation Agency

on August 27, 2020 | By Richard Kahn
Lead generation agencies are always focused on growth and the quality of their leads. But when advertisers are willing to spend anywhere between $2 per lead to thousands of dollars per lead, depending on the industry, it comes as no surprise that more and more fraudsters are getting involved in the...
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The_Cost_of_Ad_Fraud_to_Your_Marketing_Campaign_Performance

Ad Fraud

The Cost of Ad Fraud to Your Marketing Campaign Performance

on August 20, 2020 | By Richard Kahn
In 2019, advertisers lost a whopping $42 billion to ad fraud, and the problem is only getting worse. According to Juniper Research, that number will more than double to $100 billion by 2023. More granularly, research suggests that as many as 25 percent of all ad clicks are fraudulent, which is a...
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Anura-BLOG-Latest Trends in Ad Fraud and How To Avoid Being Affected

Ad Fraud

The Latest Trends in Ad Fraud and How to Avoid Being Affected

on August 13, 2020 | By Richard Kahn
Ad fraud is a major problem for advertisers across all industries, and according to Juniper Research, it’s a problem that’s about to get much worse. The firm predicts that while advertisers stood to lose $42 billion in 2019, they’re going to lose upwards of $100 billion by 2023.
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Anura-BLOG-How-reCAPTCHA-v3-Differs-from-an-Ad-Fraud-Solution

Ad Fraud Solution

How reCAPTCHA v3 Differs from an Ad Fraud Solution

on August 6, 2020 | By Richard Kahn
Ad fraud is a serious problem for advertisers, marketers, and e-commerce companies. In fact, a recent study from Juniper Research found that ad fraud cost companies $42 billion in 2019, a 21 percent uptick from the previous year. Making matters worse, the firm predicts that losses will balloon to...
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