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Bots

What Is a Bot? How Do Bots Impact Your Digital Ad Campaigns?

on January 20, 2021 | By Anura PR Team
How much money do you spend on ads per month? Some companies dedicate as much as millions of dollars per month towards getting their ads in front of the right people. Unfortunately, a percentage of that is unknowingly wasted money. 
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business man holding football

Ad Fraud

Ad Fraud Detection: Don’t Trust the Monday Morning Quarterback 

on January 14, 2021 | By Anura PR Team
We all know someone in our life who does it. A friend, a colleague, or a family member who, no matter what happens in the big game over the weekend, will come in on Monday morning telling you exactly what they would have done differently at a vital moment if it was them playing quarterback, and how...
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Ad Fraud

What Are Fake Leads and How to Identify Them?

on January 7, 2021 | By Anura PR Team
No matter what industry you are in, lead generation is the driving force behind pretty much every aspect of your marketing. You want to generate more leads, you want to generate higher quality leads, and you definitely do not want to generate fake leads. 
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man in suit wearing white face mask to hide his identity

Lead Generation

The Future of AI in Lead Generation

on December 17, 2020 | By Anura PR Team
The Opportunities, The Threats, and The Solution When companies first started getting social media presence in the early 2010s, it was seen as a novelty. Just a few years later, a necessity. Now, in 2020, it is something that can make or break a business’ success.
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Bots

Zombie Bots and Botnet Attacks 

on December 10, 2020 | By Richard Kahn
What Hackers are using to sink your ad campaigns, crash your websites, send you to the bottom of search engine results pages; and how to stop them.
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Captcha being typed in

Bots

CAPTCHA and reCAPTCHA: How Can You Bypass It?

on December 3, 2020 | By Richard Kahn
If you have spent any time on the internet in recent years, you’ve had to check a little box to tell the world, ‘I’m not a robot’. This little box was invariably accompanied by a small visual or audio test, called CAPTCHA. You have to pass the CAPTCHA test to prove you are ‘not a robot’ in order to...
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Ad Fraud

How Performance Marketers Can Stop The Effects of Affiliate Fraud

on November 24, 2020 | By Turner Kahn
For many big companies, affiliate marketing has been one of the most effective ways for them to generate sales. So successful has it been, that even smaller companies are starting to follow suit. However, as with any way to make money, there are those that try to use the system to their advantage....
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Affiliate Marketing

Affiliate Marketing Fraud Is Catastrophic to Your Campaigns

on November 19, 2020 | By Kyle Buzzard
Affiliate Marketing Fraud Damages Your Reputation, Inflates Your Advertising Costs and Generates Client Chargebacks. Global digital ad spend hit $333.25 billion in 2019, and it is only increasing. It does not matter how accurate your audience targeting is, or how well you focus your ads on the...
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people crammed into a room all on computers

Ad Fraud

Ad Fraud and the Rise of Click Farms

on November 5, 2020 | By Anura PR Team
How Click Farms are Stealing Your Advertising Budget Through Using Ad Fraud Techniques, and What You Can Do to Stop it Fake users, fake clicks, fake leads. This is what you get when you fall victim to one of a growing number of fraudulent visitors that are hijacking your advertising campaigns...
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fraudster wearing grey hoodie sitting on laptop filling out forms with stolen information

Ad Fraud

The Impact of Fraud Form Fills on Lead Generation

on October 29, 2020 | By Anura PR Team
Lead generation fraud is a big concern for all businesses that rely on digital marketing to meet specific goals. The goal of lead generation is for a prospective buyer to fill out a form and request more information. When a nefarious human or a bot fills out a form with information belonging to...
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