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5 min read

Top 3 Things You Need to Know to Stop Affiliate Marketing Fraud

Plus 3 Questions Ad Fraud Solutions Need to Answer

Affiliate marketing is big business. How big? Let’s look at some of the industry numbers:

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4 min read

Why Are Industry Standards Important for Stopping Ad Fraud?

Last year, marketers lost over $120 billion to digital ad fraud. That figure is projected to more than double by 2028. Unfortunately, many marketers have come to accept the impact of ad fraud losses as a cost of doing business with online...

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5 min read

How Does Fake Traffic from Facebook Accounts Harm Brands?

Faux fur never really goes out of style, but it is certainly on trend this year. Something else that never goes out of style: faux Facebook accounts.

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4 min read

How Can Publishers Stop Ad Tag Fraud & Protect Ad Campaigns?

Most of the time, multipurpose things are good. A small device that fits in your hand and can cut paper, shine a light, replace a lost screw, and open a bottle? Awesome.

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5 min read

5 Ad Fraud Threats That Will Kill Your Business in 2024

There’s more than an extra day to look forward to in 2024: new episodes of our favorite shows, a total solar eclipse, the Summer Olympics in Paris, and the U.S. presidential election, just to name a few.

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5 min read

Why Is My Conversion Rate Low? Top 3 Reasons

It’s a question that’s been around since the beginning of advertising: “How do we know it’s working?” Before digital advertising, the simple answer was to look at sales results: if they were up, the campaign was working, without any further proof or...

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4 min read

How to Spot Fake Leads

It’s no secret that the lead generation industry will face new challenges this year. Whether your business is generating leads or you’re generating leads for your own business, one thing doesn’t change: the fight against fake leads.

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3 min read

How Do Human Fraud Farms Work? How Can I Stop Click Fraud?

Billions of dollars are lost every year to digital ad fraud. Slightly more than 30 percent of website traffic is made up of bad bots. Based on just these facts, it’s easy to assume that much ad fraud can be attributed to bad bots.

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5 min read

Top 4 New Year Resolutions to Improve Marketing ROI in 2024

How Less Can Be More Effective

It’s the most wonderful, and perhaps predictable, time of the year: time to reflect on what’s happened this past year, the lessons we’ve learned, what’s worked and what hasn’t, and turn our focus toward our goals for...

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5 min read

How to Stop Credit Card Fraud By Stopping Ad Fraud

Card Testing: One, Two, Three, Fraud

Good news! Your marketing campaign worked, your ecommerce site has so many new visitors at once you’re lucky the site didn’t crash. Sure, their purchases are small, but they’re adding up, and some of those new...

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