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NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
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3 min read

7 Essentials for Every Paid Media Strategy

TL;DR: 7 Essentials for a High-Impact Paid Media Strategy

  1. Market Research: Know your audience and tailor your messaging.
  2. SMART Goals: Define specific KPIs to measure success.
  3. Channel Selection: Focus ad spend where your audience is active.
  4. ...

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3 min read

Reach vs Impressions: What's the Difference and Which to Use

TL;DR:

Reach = total number of unique users who saw your content.

Impressions = total number of times your content was shown (even if repeatedly to the same user).

Use both metrics together for a complete view of campaign performance, and stay...

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3 min read

5 Ways to Improve Your Campaign's Conversion Rate

TL;DR: Improve your conversion rate to lower costs, increase revenue, and make your marketing more effective. Focus on better targeting, landing page design, and checkout experience—and don’t forget to fight ad fraud.

Common Causes of Low...

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3 min read

4 Lead Generation Strategies and Best Practices for Quality Leads

TL;DR: Getting more leads isn’t enough—you need quality leads. These 4 smart lead generation strategies help attract high-intent prospects while filtering out bots and fake traffic that waste your time and budget.

  • Use content to educate and...

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7 min read

How to Spot Social Media Bot Followers

TL;DR: Social media bot followers can skew metrics and damage brand credibility. Here's how to spot and address the issue:

  • Identify Bots: Look for profiles with few posts, generic images, and shallow comments.
  • Damaging Effects: Bot followers can...

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3 min read

ReCAPTCHA v2 vs. v3: The Best for Bot Protection?

TL;DR: ReCAPTCHA v3 offers smoother, smarter bot protection than v2—but it’s not foolproof. While v2 uses visible tests, v3 runs invisibly in the background. For serious ad fraud defense, combine reCAPTCHA with a dedicated solution like Anura.

Main...

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14 min read

Click Fraud 101: What You Should Know about Invalid Clicks in 2025

TL;DR

  • Click fraud is the deliberate generation of invalid clicks (by bots or humans) to steal ad spend.
  • Click farms use low-cost labor to mimic real engagement, making them harder to detect than bots.
  • Fraudsters exploit PPC campaigns and social...

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4 min read

Bot Farms: What They Are & How They're Used

TL;DR:Understanding and Combating Bot Farms.

  • Definition: A bot farm is a network of bots spread across multiple locations, used to mimic human online interactions.
  • Types: Includes click bots, bot form-fills, social media bots, and scraper bots.
  • ...

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10 min read

Stop Losing Money from Affiliate Marketing Fraud

TL;DR:

  • Affiliate marketing fraud is evolving, with tactics like cookie stuffing, bot traffic, and transaction fraud stealing millions in revenue.
  • Affiliate marketing fraud not only affects ROI, but also damages relationships with legitimate...

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3 min read

ROAS vs ROI: Which Metric is More Important for Your Campaigns?

TL;DR:ROAS and ROI are both essential but serve different purposes. ROAS measures ad efficiency, while ROI shows total profitability. Use both to guide short-term tactics and long-term strategy—but be sure to protect your data from ad fraud to keep...

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