Explore our blog.

4 min read

Do the Right Thing: Lead Buyers’ Role in Preventing Fraud

Anura PR Team: May 17, 2023

It’s hard out there for legitimate businesses that count on leads to grow. The FCC is trying to “close the lead generation” loophole. States are passing their own “mini TCPA” laws. 

3 min read

Scaling Your Ad Fraud Solution in a Growing Enterprise

Anura PR Team: May 10, 2023

Let’s Get Real: Real Clicks, Real Calls, Real Leads, Real Sales

When it’s your business to provide your customers with real results, you need a partner that ensures you do just that—not just for today, but a partner that can scale with you. Digital...

4 min read

Buyer Beware — Are You Getting the Ad Space You Paid For?

Richard Kahn: May 3, 2023

This may come as a shock, but you can’t sell what you don’t have and get away with it. Three former Outcome Health executives learned this the hard way and now face years in prison for selling advertising inventory they didn’t have. 

4 min read

Development, Testing, and Beyond—Preventing In-App Fraud

Richard Kahn: April 26, 2023

As is true with most successful marketplaces, app stores attract fraudsters looking to benefit themselves on someone else’s dime. With millions of apps available on multiple store platforms, policing each app for fraud has become increasingly...

3 min read

Stack your Tech for Good Leads & Compliance

Richard Kahn: April 19, 2023

Last February, the FCC proposed measures to “close the lead generation loophole,” lead generators and those who rely on them have expressed concern—and rightly so—over the impact any final rulings will have on their business. 

3 min read

TAG: Anura Is “It” When It Comes to Detecting & Stopping Invalid Traffic

Richard Kahn: April 12, 2023

We did it again. For the fourth consecutive year, Anura has earned the Certified Against Fraud seal from the Trustworthy Accountability Group (TAG). The TAG “Certified Against Fraud” seal is a mark of excellence in the digital advertising industry...

4 min read

Affiliate Marketing—Beware the Company You Keep

Richard Kahn: April 5, 2023

Publishers and other lead generation companies rely on affiliate marketing partners to grow their business, and with good reason. In its 2022 Affiliate Marketing Benchmark Report, Influencer Marketing Hub points out several reasons why these...

4 min read

Lead Generation: What’s in a Number?

Richard Kahn: March 29, 2023

One is the loneliest number. Two’s company. Three’s a crowd. 5,329 is too many marketing partners to share a lead with. According to the FCC’s cease and desist letter, sent in response to scam robocalls concerning student loan debts, even when...

4 min read

Gaming & Ad Fraud Part 3 - Advertisers Should Level Up

Richard Kahn: March 22, 2023

In this three-part series focused on the gaming industry, we’ve provided a broad overview of ad fraud in online gaming and the threats that span across this industry. We have also explored what game companies must do to succeed and the challenges...