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3 min read

Ad Fraud Cost Advertisers $125 Billion in 2023

Here’s How We Fight Fraud in 2024

Have you ever watched a lottery drawing? Numbered balls bounce around until the randomly selected winning numbers roll down a tube. Your odds of winning are about one in 300 million, but when the jackpot grows, many...

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4 min read

You Think You Have Your Leads’ Consent, But Do You Really?

When Consumer Consent Doesn’t Always Mean “Yes”

By now, you’ve heard about the December ruling from the Federal Communications Commission (FCC) on one-to-one consent. This ruling was made as part of the commission’s effort to “close the lead...

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4 min read

The Hidden Danger of a Basic Programmatic Ad Fraud Solution

Programmatic advertising—how marketers and publishers buy and sell digital ad space—has been around for 30 years. What started as a banner display ad in 1994 has snowballed into a multi-billion dollar ad-buying industry, projected to reach $747...

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5 min read

Top 3 Things You Need to Know to Stop Affiliate Marketing Fraud

Plus 3 Questions Ad Fraud Solutions Need to Answer

Affiliate marketing is big business. How big? Let’s look at some of the industry numbers:

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4 min read

Why Are Industry Standards Important for Stopping Ad Fraud?

Last year, marketers lost over $120 billion to digital ad fraud. That figure is projected to more than double by 2028. Unfortunately, many marketers have come to accept the impact of ad fraud losses as a cost of doing business with online...

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5 min read

How Does Fake Traffic from Facebook Accounts Harm Brands?

Faux fur never really goes out of style, but it is certainly on trend this year. Something else that never goes out of style: faux Facebook accounts.

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4 min read

How Can Publishers Stop Ad Tag Fraud & Protect Ad Campaigns?

Most of the time, multipurpose things are good. A small device that fits in your hand and can cut paper, shine a light, replace a lost screw, and open a bottle? Awesome.

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5 min read

5 Ad Fraud Threats That Will Kill Your Business in 2024

There’s more than an extra day to look forward to in 2024: new episodes of our favorite shows, a total solar eclipse, the Summer Olympics in Paris, and the U.S. presidential election, just to name a few.

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5 min read

Why Is My Conversion Rate Low? Top 3 Reasons

It’s a question that’s been around since the beginning of advertising: “How do we know it’s working?” Before digital advertising, the simple answer was to look at sales results: if they were up, the campaign was working, without any further proof or...

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4 min read

How to Spot Fake Leads

It’s no secret that the lead generation industry will face new challenges this year. Whether your business is generating leads or you’re generating leads for your own business, one thing doesn’t change: the fight against fake leads.

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