4 min read
Anura PR Team: September 20, 2023
Marketers don’t have to consult a Magic 8 Ball to learn if they have ad fraud. We can tell if you have ad fraud by asking one simple question: Do you automate the placement of your digital campaigns via programmatic advertising?
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Anura PR Team: September 13, 2023
It’s that time of year again. No, we’re not talking about pumpkin spice everything; we’re talking about budget planning season when marketers often try to figure out how to do more with less. While the process is always challenging, there is good...
4 min read
Richard Kahn: September 6, 2023
The Completely Automated Public Turing test to tell Computers and Humans Apart has been making news lately. You probably know it better as CAPTCHA: those grids of images where you’re asked to click on certain objects, or key in squiggly and...
4 min read
Richard Kahn: August 30, 2023
If you use calls, texts, or messaging in your lead generation efforts—and who doesn’t—you’re likely attending Contact.io this week in Denver. It’s a great opportunity to connect and network with lead generators, performance marketers, contact center...
4 min read
Anura PR Team: August 23, 2023
The insurance industry has been hit hard lately. And unlike Dorothy in Oz, they can’t click their ruby red slippers to make it all go away. Natural disasters such as wildfires, hurricanes, tornadoes, and other weather-related damage have led to...
4 min read
Richard Kahn: August 16, 2023
Newsflash: Lead generation isn’t easy. Whether you’re running marketing campaigns to generate leads for your own company’s products or services, you’re a lead generator, or you’re buying your leads from one or more lead generators, you’re going to...
3 min read
Richard Kahn: August 9, 2023
You might have heard, but invalid traffic (IVT) has been making the news in the form of Google TrueView. Recently, IVT has been making headlines thanks to a report that “Google may have misled advertisers for years about its TrueView service”.
4 min read
Richard Kahn: August 2, 2023
We’re not doctors, but we feel confident diagnosing most marketers with a chronic case of Shiny Squirrel Syndrome. The latest shiny squirrel they’re chasing: Artificial Intelligence (AI).
3 min read
Richard Kahn: July 26, 2023
Affiliate marketing is on the rise, becoming an even more lucrative channel for brands, affiliate marketing platforms, and affiliate marketers themselves. Like any other marketing channel, it is also ever-changing. Along with more spend and more...
3 min read
Richard Kahn: July 13, 2023
For advertisers, using an ad fraud solution isn’t even a question anymore, it’s a necessity. Unless advertisers are proactive against ad fraud, they stand to lose an estimated $19 billion to ad fraud this year.
But if you’re still on the fence,...
