Bots, programs that are used to automate common tasks for human users, have been around almost as long as computers themselves....
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Quickly assess how much you could be losing to fraudulent traffic.
Calculate now by answering a few questions below:
How do you purchase your traffic?
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How many leads do you purchase each month? How many clicks do you purchase each month? How many impressions do you purchase each month? How much do you spend to acquire traffic each month?
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What is your percentage of bad leads? (25% is industry standard) What is your percentage of bad clicks? (25% is industry standard) What is your percentage of bad impressions? (25% is industry standard) What is your percentage of fraud? (25% is industry standard) 25
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How much do you pay for each lead? On average what is your cost per click? What is the average CPM that you pay?
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You are already losing this much on fraudulent leads
You are already losing this much on fraudulent clicks
You are already losing this much on fraudulent impressions
You are already losing this much each month on fraudulent traffic
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