Ad Fraud Calculator

How much is ad fraud costing you?

Ad fraud is one of the biggest drains on modern marketing budgets.

There’s no shortage of ways bad actors can profit from your campaigns. From ad click fraud to the more sophisticated forms of digital ad fraud, businesses are losing hundreds of thousands, if not millions, each year.

Our free Ad Fraud Calculator helps you uncover the true cost of fraud on your campaigns and highlights why ad fraud prevention is essential for today’s businesses.

You're Losing:

Per Month on Fraud

Wasted Assets

Misappropriated ad spend
Wasted technical resources
Marketing staff’s time implementing ads
Negative impact on employee morale
Sales team’s time chasing false leads

Brand Reputation

Consumer complaints
Time and expense attempting to repair brand reputation
Permanence of online reviews

Skewed Analytical Data

Money spent in the wrong places
Poor return on investment
Low conversion rates
Cost of data analysis to detect ad fraud

Lawsuits

Legal fees and expenses
Potential punitive charges
Settlement or awards costs
Staff time and productivity
TCPA fines

Uncover the impact on your business.

Use our fraud calculator to estimate the hidden losses from bots and bad actors.

Seeing the scope of the problem can feel overwhelming at first. However, it also provides clarity on where your money is really going and how to protect your advertising investments.