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NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
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Ad Fraud Calculator

How much is ad fraud costing you?

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Ad fraud is one of the biggest drains on modern marketing budgets.

There’s no shortage of ways bad actors can profit from your campaigns. From ad click fraud to the more sophisticated forms of digital ad fraud, businesses are losing hundreds of thousands, if not millions, each year.

Our free Ad Fraud Calculator helps you uncover the true cost of fraud on your campaigns and highlights why ad fraud prevention is essential for today’s businesses.

The real cost of ad fraud.

Fraud doesn’t just affect your bottom line. It also impacts your team, brand, and overall success of your business.

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Wasted Budget

  • Misappropriated ad spend
  • Wasted technical resources
  • Marketing staff’s time implementing ads
  • Negative impact on employee morale
  • Sales team’s time chasing false leads
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Skewed Analytical Data

  • Money spent in the wrong places
  • Poor return on investment
  • Low conversion rates
  • Cost of data analysis to detect ad fraud
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Brand Reputation

  • Consumer complaints
  • Time and expense attempting to repair brand reputation
  • Permanence of online reviews
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Lawsuits

  • Legal fees and expenses
  • Potential punitive charges
  • Settlement or awards costs
  • Staff time and productivity
  • TCPA fines
Uncover the impact on your business

Uncover the impact on your business.

Use our fraud calculator to estimate the hidden losses from bots and bad actors.

Seeing the scope of the problem can feel overwhelming at first. However, it also provides clarity on where your money is really going and how to protect your advertising investments.