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Ad Fraud Calculator Calculate Your Loss
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Fraud Calculator

How much is Ad Fraud costing you?

Monthly spend

Enter the total amount of money you spend on digital marketing each month.

Channels

Select all the channels where you spend money.
You're Losing:
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Per Month on Fraud
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The cost of ad fraud is real and affects the advertiser’s bottom line and their staff.

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Wasted Assets

  • Misappropriated ad spend
  • Wasted technical resources
  • Marketing staff’s time implementing ads
  • Negative impact on employee morale
  • Sales team’s time chasing false leads
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Brand Reputation

  • Consumer complaints
  • Time and expense attempting to repair brand reputation
  • Permanence of online reviews
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Skewed Analytical Data

  • Money spent in the wrong places
  • Poor return on investment
  • Low conversion rates
  • Cost of data analysis to detect ad fraud
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Lawsuits

  • Legal fees and expenses
  • Potential punitive charges
  • Settlement or awards costs
  • Staff time and productivity
  • TCPA fines

What is the cost of ad fraud?

And how does it impact your business?

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