Anura Protects against Click Fraud, Competitor Fraud and Influencer Fraud. When Anura marks a visitor as fraudulent, our Search and Social Protect automatically hides your ads from being shown to fraudulent visitors on platforms like Google, Microsoft Ads, Instagram, Facebook, Tik Tok, Twitter, YouTube, and LinkedIn. There’s no need to apply for refunds with our technology.
What is click fraud?
Click fraud is when bots, malware, or a human fraudster intentionally generates a bogus click on paid ads and links to steal money from pay-per-click advertisers.
What is competitor fraud?
Competitor Fraud occurs when a fraudster repeatedly clicks on the competitor’s ads to rapidly drain a competitor’s ad budget in order for their own ads to rank higher or run unopposed. In some instances, a competitor can click on your online ads in an attempt to drive up the amount that you pay for search term keywords — even when targeting extremely expensive terms.
How do competitors use influencer fraud?
Competitor fraud occurs when a brand hacks and creates fake profiles to follow and like a competitor's account to hurt their business and get into their followers' feeds. They also might hack into competitors' accounts and post inappropriate content. It can be costly for the hacked company in terms of time spent cleaning up their mess, but it also poses serious risks to people whose accounts were taken over by hackers - what might they post? How will this affect customer engagement rates or sales revenue streams if we see inappropriate content popping up all over social media channels?
How do I protect myself against click fraud, competitor fraud, and influencer fraud?
Using our Search and Social Protect feature, your ads will be hidden automatically to protect your budget and ensure that your ads are only being seen by real people. Never worry about your ads being shown to fraudulent visitors again.
Does Anura help with requesting refunds?
There’s no need to apply for refunds with our technology. Anura is a proactive solution that automatically hides your ads from fraudsters. You do not need to waste time getting “reports” or filling out forms requesting refunds when there is little to no chance of actually getting a refund.