Stop Bots from Destroying Your ROI

Stop Bot Traffic

No One Is Immune to BOTS

Traffic Source Doesn't Matter to  BOTS.

Ad fraud is the practice of viewing, clicking, converting, or generating false interactions with any web asset for the sole purpose of earning money directly or indirectly.

Stop Bot Traffic
bot with four robot arms clicking

Types of Malicious Bots

No matter the size of your website, you’re getting unwanted bot traffic. As bot software continues to evolve, website developers will have to drastically improve security and traffic filtration. Distinguishing a bot from an everyday visitor is difficult; as technology gets more sophisticated, it’s only going to get harder, but not for Anura. Here are some of the types of Malicious Bots.

Blue robot with computer mouse hands clicking
Click Bots
Bots programmed to click on ads with the goal of warping ad campaign data and burning through an advertiser’s budget.
Blue robot with mouse pointer hands clicking on a form fill
Form Bots
Bots programmed to fill out forms triggering a conversion on lead generation or affiliate campaigns in order to be paid.
Mouse pointer hands clicking on a display ad
Impression Bot
Fraudsters create bots to create impressions, taking views away from legitimate websites.
A head consisting of half blue robot half human with 'I am not a robot' below
Impersonator Bot
Impersonator bots disguise themselves to mimic human behavior online such as filling out forms and click-through sites.
robot stealing a person's web content off of their laptop
Scraper Bot
Scraper bots "scrape" or steal high-quality content from other websites and repurpose it on their own sites.
Cartoon showing a computer with spam messages flying off of it
Spam Bot
These bots plague comment sections, lead forms, and email inboxes, spreading unsolicited messages, advertising links, and other forms of spam.
fishing hook stealing someone's ID from computer
Phishing Bot
Bots programmed to phish for personal information that visitors submit through forms, such as phone numbers, email addresses, and passwords.
Blue robot working on laptop
Zombie Bot
Zombie bots turn computers into mindless drones, letting hackers control them remotely without visitors knowing their machine’s been compromised.
multiple computer windows open on computer screens showing fraud
Botnet
A group of affected computers work simultaneously to perform a certain task. Botnets are usually responsible for DDoS attacks.

How Bots Affect You

Blue robot with computer mouse hands clicking
Bots Can Click on Your Ads

Known to advertisers as click fraud, bots interact with your ads by clicking on them, ultimately falsifying your click-through rate (CTR). Bot interaction basically renders your ad campaigns useless because you’re paying for ads that only attract false bot clicks. These clicks drain your advertising budget which means your ads no longer appear even to legitimate traffic. 

 

Blue robot with computer mouse hands clicking on a form fill
Bots Can Fill Out Forms

Beyond just clicking ads, more sophisticated bots can fill out forms on your site. Phony form fills flood your database with fake or stolen customer information, which leads to no conversion value, wasted call center resources, TCPA violations, brand reputation risks, and more. 

illustration of a frustrated man in front of computer
Bots Can Clickjack You
 
Clickjacking occurs when fraudsters trick you into clicking on a site and filling out a form by making a legitimate webpage transparent and layering it over a fake website. The visible page looks completely normal, but when you click, you’re actually interacting with the transparent page.
 
illustration of laptop, cellphone and money
Bots Can Steal Sensitive Information
 
Bots steal sensitive information, use it to spam other websites, or sell it to competitors. Some bots are even advanced enough to harvest your customers’ financial data, including credit card numbers and social security numbers. bots can also trick you into activating electronic bank transfers, liking social media pages without your permission, downloading malware, or even making online purchases.

Anura Automatically Hides Ads From Bots

Learn How With A Free Trial

  • Increase Conversions
  • Reduce Wasted Ad Spend
  • Stop Competitor Fraud
  • Protect Personal Information
  • Protect Your Brand Reputation

Stop Bot Traffic

Need help? Check out our Resources 

Our resources section includes blogs, case studies, documentation, and more —all designed to help you succeed.

The financial risks posed by TCPA violations are too significant for any company to ignore. With millions of dollars on the line...
The Telephone Consumer Protection Act of 1991 (TCPA) was a landmark Federal Communications Commission (FCC) rule that was an...
Online ad campaigns are a great (and cost-effective) way to generate leads and build your business. However, there are always...
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