Affiliate Fraud Protection: Don't lose by affiliating with fraudsters.

Affiliate marketing fraud detection is the process of identifying and blocking fake clicks, leads, or conversions generated through deceptive tactics in affiliate programs. This includes detecting bots, click farms, and stolen data used to create the illusion of real engagement—all aimed at collecting unearned commissions. Effective fraud detection protects your budget and ensures affiliates are rewarded for legitimate performance.

Affiliate marketing fraud refers to deceptive practices employed by individuals or entities to manipulate or exploit affiliate marketing programs for their own financial gain, often by generating fake leads or sales.

In the case of acquisition fraud or lead fraud, a fraudster will use stolen information to make a purchase or fill out a lead form using real information or aged lead data. This makes it look like a real person is entering their information, but it’s all an illusion to generate a commission for the lead.

Beyond creating false clicks, other examples of affiliate scams include impression fraud, CPI fraud, install fraud, using stolen credit cards for purchase fraud, and user login fraud. All of these tactics and more are used to collect unearned commissions.

Look for suspicious patterns, such as an unusually high number of conversions from a single affiliate, inconsistent traffic sources, or a significant increase in sales without a corresponding increase in website traffic or engagement.

Fortunately, Anura combine machine learning with expert data analysis are empowering affiliate marketers with the ability to detect all sorts of affiliate fraud. Right down to the specific affiliate link or affiliate ids, it's possible to reveal affiliate marketing scams that could be plaguing your cost-per-lead reduction efforts. By uncovering sophisticated invalid traffic, threats are identified tracing fraudulent human behavior and bot activity alike.

Once you've found a solid system for monitoring your affiliate marketing networks to uncover fraud, you'll need a way to lock the fraudulent affiliate partners out of the system. When the solution has a dashboard to view recent activity, you can rest assured you won’t lose money on affiliate activity that’s less than ethical.

Anura provides an easy-to-use dashboard that enables you to view real-time traffic feedback on our fraud prevention efforts. Through our incredible granularity of intel, we pinpoint the source of your fraud. Potentially save thousands if not millions per month on your performance marketing when you protect your online business with Anura.

Affiliate marketing scams are far more common than many folks would expect. This holds true for a well-established business, as the budgets for ad spend are typically more robust. More paid traffic means it's easier to hide fraudulent activity from an advertiser's company.

To figure out whether you’re dealing with fraud in your affiliate program, seek the help of a company like Anura. Through analysis of hundreds of data points about your affiliate traffic, our data scientists can detect fraud that might otherwise go unnoticed. By leveraging human expertise with machine learning, we provide you with deeper insights into where your traffic comes from.

Common types include cookie stuffing, where affiliates fraudulently place affiliate tracking cookies on users' devices without their knowledge or consent, and click fraud, where automated software or bots generate fake clicks on affiliate links to earn commissions.

Money. From bilking credit card companies from affiliate commissions to lead acquisition fraud, the average affiliate fraud attack has one main motive, and that's taking as much money from an advertiser as possible. Of course, there is also a degree of fun for these high-tech scam artists when it comes to the challenge of operating undetected.

Thankfully, with the advent of new tools for finding lead fraud and other forms of advertising fraud, it's becoming more difficult for these tech-savvy thieves to take advantage of affiliate advertisers. While the desire to steal commissions may still remain, the ability to do so can now be prevented with solutions like Anura.

Affiliates involved in fraud may face legal repercussions, including civil lawsuits for damages, termination of their affiliate accounts, and potential criminal charges, depending on the severity of the fraud and applicable laws in their jurisdiction.

Implement strict affiliate approval processes, monitor affiliate activities regularly, and use Anura, a fraud detection tool to identify potentially fraudulent activities. Establish clear guidelines and terms of service and enforce penalties for affiliates found engaging in fraudulent practices.

If your new app CPI involves paying affiliates for Apple Store or Google Play traffic, you might be targeted for app install fraud. This scam uses spoofed IP information to make it look like you've had a successful app install when you really haven't.

Gaming companies are another common victim of installation fraud. Affiliate programs that deliver commissions for a game installation could be targeted by scammers who use misleading display ads, pop-ups, or pay-per-click ads on Google search.

The beauty of Anura is that our system is always learning the latest trends in affiliate fraud along with how to best disarm threats early on.