Ad Fraud Resources

How AI-Powered Ad Fraud Reached a Tipping Point in 2025 — And Why Every CMO Needs to Act Now.

Discover the true cost of digital ad fraud. Backed by billions of data points, this eye-opening report reveals why global losses are set to surpass $200 billion by 2028—and what advertisers can do now to stop it.

This guide breaks down how IVT works, the difference between GIVT and SIVT, how Google handles invalid traffic, and what teams can do to detect and reduce exposure.

This guide explains how ad fraud works, the tactics fraudsters use, and proven strategies to detect, prevent, and reduce its impact on your marketing performance and ROI.

This is your go-to guide for running profitable, high-integrity search arbitrage campaigns. Learn how to spot and stop ad fraud while maximizing performance across Google and search feed environments.

This analysis explores the significant financial impact of ad fraud in digital advertising, highlighting the need for effective anti-fraud strategies and industry-wide cooperation to combat the growing problem.

This guide provides an overview of ad fraud in programmatic marketing, detailing its impact, detection, and prevention strategies. It serves as a comprehensive guide for beginners, offering insights into the future trends and solutions in the field.

This eBook provides detailed guidance on evaluating ad fraud solutions, covering key factors to enable readers to conduct thorough tests and make informed decisions tailored to their business needs.

This introductory guide offers marketers a comprehensive overview of the complex ad fraud landscape, equipping them with the essential understanding to identify and counteract ad fraud in the digital advertising industry.

This eBook provides key insights into the ad fraud threats facing affiliate marketing campaigns, equipping readers with strategies to safeguard their brands and enhance their campaign integrity and effectiveness.

This eBook offers a detailed insight into bots' capabilities and potentially harmful effects on digital campaigns, equipping readers with strategies to detect, prevent, and mitigate bot activities.

This is a beginner's guide providing marketers insights into common lead generation fraud practices, offering strategies to identify, prevent, and combat such fraud, thereby securing the quality and authenticity of acquired leads.

This eBook offers an in-depth overview of ad fraud, highlighting the importance of robust detection methods for preserving campaign integrity and protecting digital advertising efforts.

This eBook offers guidance on choosing the ideal ad fraud solution, emphasizing key factors to evaluate, thereby enabling readers to make informed decisions that protect their advertising investments and uphold business integrity.

This eBook explores the ties between poll bots, voter fraud, and data integrity, highlighting threats to democracy and marketing data while providing strategies to recognize and counter these manipulations.

This eBook uncovers deceptive practices used to downplay ad fraud risks, enabling readers to discern truth from fiction, and take informed, proactive steps against ad fraud in digital advertising.

This eBook reveals misleading tactics used by some ad fraud detection companies, helping readers identify credible providers and make informed decisions when selecting a solution.

This eBook highlights the crucial need for ad fraud solutions to protect advertising investments, guarantee accurate performance metrics, and uphold the integrity of online advertising campaigns.

A three-part series exploring the evolution of fraud in the growing gaming industry and the risks facing gamers, developers, and advertisers, from criminal activity to counterfeit gaming assets.

This eBook series uncovers deceptive tactics used in ad fraud, offering readers the tools to recognize these falsehoods and counter-manipulation, thereby promoting vigilant resistance to industry fraud.

This white paper explores the rise of fraud in affiliate marketing, offering strategies to counter the growing issue and protect campaign integrity and effectiveness.

This white paper explores the financial, reputational, and operational impacts of lead generation fraud and the need for effective strategies to mitigate these costs.

This white paper analyzes Anura’s client data before and after the invasion, revealing a notable decline in global fraudulent activity and exploring the potential causes.

This white paper explores the correlation between the pandemic and increased ad fraud, using data-driven insights to examine patterns, motivations, and impacts.

This white paper highlights the extent of fraud within mobile apps, particularly in Google’s Play Store, and the financial risks to users and advertisers.

This sequel to “Mobile App Fraud: $3 Billion Threat” further explores mobile app fraud, particularly in Google’s Play Store, highlighting its financial risks and the need for stronger protections.

If your fraud detection platform lets you adjust its sensitivity, you may be making decisions your vendor should handle. Learn why fraud isn’t a spectrum, what adjustable settings really do, and what to look for in a solution.

Anura IPDB is a downloadable IP database that helps businesses identify and block high-risk traffic using the same fraud intelligence that powers Anura Script and Anura Direct.

Anura protects companies investing in the digital space by eliminating bots, malware, and human fraud to protect brands and improve digital marketing effectiveness.

Learn how programmatic ad fraud drains ad spend through bots and human fraud, and how Anura identifies and blocks invalid traffic so your budget reaches real users.

Learn how inferior ad fraud solutions misidentify real visitors as fraudulent and how false positives can waste your budget.

Highlights Anura’s strengths in fraud detection, including accuracy, coverage, advanced analytics, and improved marketing performance.

Safeguards businesses from search and social media fraud, improving marketing effectiveness and protecting digital ad spend.

Prevent lead generation fraud, TCPA violations, wasted marketing spend, and missed opportunities by detecting and eliminating fraudulent leads in real time.

Protect your affiliate program from wasted ad spend, lost customers, TCPA violations, and chargebacks by accurately identifying affiliate fraud and improving ROI.

Protect your affiliate program from wasted ad spend, TCPA violations, and chargebacks by accurately identifying affiliate fraud and improving ROI.

Learn how Anura helps manage ad fraud while supporting TCPA compliance, reducing legal risks, financial losses, and fraudulent activity.

Learn how Anura’s fraud detection helps eCommerce businesses improve security, optimize marketing, increase sales, and reduce fraudulent transactions.

Learn why traditional CAPTCHA falls short in preventing ad fraud and can impact user experience, highlighting the need for more advanced solutions.