4 min read
Reach vs Impressions: What's the Difference and Which to Use
TL;DR:
Reach = total number of unique users who saw your content.
Impressions = total number of times your content was...
Ad tag protection is a must-have for any business that wants to avoid invalid traffic. With Google disabling accounts with invalid traffic, ensuring ad tag protection is no longer a choice;
it's a necessity.
We couldn't be more pleased with how Anura has protected our Adsense account.
— Rob Fleming, Paid Survey Update
Google has sophisticated algorithms and methods for detecting invalid clicks or impressions. Invalid traffic refers to any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings. A publisher is not allowed to click on their own ads or use any means to inflate impressions or clicks artificially (whether they use bots or human fraud farms).
If Google determines that a publisher has received earnings because of invalid activity, those earnings will be deducted from the publisher's balance, and the amount will be refunded to affected advertisers.
Google may send an AdSense account holder an email warning if they detect any suspicious activity.
In severe cases, Google may choose to either suspend or terminate an AdSense account. A suspension usually lasts for 30 days, during which the account holder can't serve ads. After the suspension period, the publisher can start serving ads again. On the other hand, a termination means the account is permanently disabled. If an account is terminated, the publisher will not be allowed to rejoin the AdSense program and will usually not get paid for any of their traffic.
If an account holder believes that Google's decision was in error, they can appeal the decision. The appeal process involves filling out a form and providing evidence or reasons why the account holder believes no fraudulent activity took place. However, Google's decisions after reviewing appeals are final.
Having an AdSense account terminated due to fraud can have long-term consequences. Beyond the loss of current earnings, it can make it difficult for the individual or entity to join AdSense or other Google programs in the future. It can also impact one's reputation with other online advertising networks.
Anura’s AdTag Protect is a sophisticated solution designed to safeguard your Google AdSense account from all forms of fraud. Our advanced technology monitors your account in real-time, detecting and blocking fraudulent activities before exposing them to Google’s advertisers.
Aug 27, 2025
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Impressions = total number of times your content was...
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