Commitment to Privacy
Protecting customers' information is of the utmost importance to us as is maintaining compliance with any governing authority to which the processing of personal information may occur for any of our product lines. The European Union ("EU") maintains strict privacy laws through General Data Privacy Regulation ("GDPR") and so does California through The California Consumer Privacy Act (CCPA). Anura complies with regulations where it applies to the processing of personal data, the disclosure of the appropriate notifications, and, where applicable, with provision of a process by which an individual can request the erasure of personal information.
What Information Do We Collect?
Anura may employ different methods for collecting information about those that visit our Internet properties directly, or if our platform is used by clients for the prevention of ad fraud.
From Clients: Anura's clients include businesses, networks, agencies, publishers, and advertisers, and we do collect personal information to identify the client to an account. The collection of this information is on a lawful basis, to which consent has been expressly given, and is part of Anura's normal business practices. Advertisers, businesses, or their representatives will be asked to provide personal information through the signup and registration process. This information is used to communicate the status of an account or billing and may include, but is not limited to: name, phone number, email address, website name, and address.
Technologies such as cookies, tags, and scripts are used by Anura and our marketing partners, affiliates, analytics, and/or third-party administrators. These technologies are used to analyze trends and to gain demographic information about the user. We may receive and provide dashboard analytics based on the use of these technologies by these companies on a non-personally identifiable individual as well as an aggregated basis.
We use Local Storage Objects (LSOs) such as HTML5 to store content information and preferences. Third parties with whom we partner to provide certain features on our site or to display advertising based upon your web browsing activity use LSOs such as HTML5 to collect and store information. Various browsers may offer their own management tools for removing HTML5 LSOs.
When using the Anura Network, clients may enter third-party personal information on the platform, such as entering another user's email. This information is only used to provide the clients access to the system and not for any other purpose.
Methods of collection may include:
A "cookie" is a small file that is sent to your computer when you visit a website. This enables us to store user preferences, settings, track trends, protect against fraud, and monitor search patterns. A cookie aggregates non-personally identifiable information about the visitors to our website. A cookie does not collect personally identifiable information that is unique to you, such as credit card numbers, bank accounts, social security numbers, home addresses, email addresses, and other personal information.
The cookie technology cannot obtain information from your hard drive or pass on a computer virus. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some Anura.io features or services may not function properly without cookies.
If you want to learn more about cookies, or how to control or delete them, please visit https://www.aboutcookies.org for additional information.
Anura may also collect information from third-party databases that includes geographic location of the caller when such information is available. This information remains anonymous and can be used to optimize our marketing and product development initiatives in order to provide a better user and client experience.
Anura may also use third-party services or technology for the recordings, transcriptions, or analysis of phone calls and recorded information. In the event that Anura records a call on behalf of a client, Anura will ensure that call participants are advised of the existence and intent of the recording in a manner consistent with applicable state and federal laws. Anura is not responsible in any way for the accuracy and validity of the content of any such recordings and takes no steps to evaluate such accuracy or validity.
Anura strongly encourages responsible marketing practices and the share of information for all clients and their partners. The collection, use, and disclosure of information by clients and their partners are subject to their own respective privacy policies. These policies may differ from Anura's policy.
Anura uses third-party applications throughout our website which do rely on pixels, or a tiny image embedded on the web page that allows us to know you have seen the page. They also allow us to create, update, and read our own cookies.
A Device ID (device identification) is a distinctive number associated with a smartphone or similar handheld device. Device IDs are accessible by Publishers and can be passed to Anura with a request. These Device IDs do not enable Anura to identify individuals, but rather can be used for certain advertising purposes. They can be used to limit the number of times a specific advertisement is presented to the same device and to track a device to show that the device interacted with an ad (i.e. "clicked" on it, watched a video ad, or downloaded an application as a result of an advertisement). If Anura stores a Device ID, it would be for these advertising or administrative purposes, and would not be used to create profiles of end-users over time. Anura may also partner with third parties that have their own methods of identifying a device. These can be used as described above, or in some cases can be used for the purpose of supporting third-party targeted advertising solutions. Where these solutions are employed, Anura will work with our Exchanges or otherwise endeavor to provide end-users with the ability to opt-out of these solutions.
Why Does Anura Collect This Information?
Anura collects some anonymous information each time you visit Anura.io, so we can improve the overall quality of your online experience. We also collect IP address, referral data, and browser and platform type for the purposes of preventing fraud. We do not collect any unique information about you (such as your name, email address, etc.) except when you specifically and knowingly provide such information with express consent.
Anura assigns an anonymous ID number to your requests and links the following additional data to that number: the date and time you visited Anura.io, TrafficAdvisors.com or Anura.io and the links upon which you chose to click. Like most standard website servers, we use log files to collect and store this anonymous user information. We analyze this information to examine trends, prevent fraud, administer the site, and gather broad demographic information for aggregate use. Anura.io may present links in a format that enables us to understand whether they have been followed. We use this information to understand and improve the content of Anura.io.
Anura may also develop statistical user profiles of generic consumer needs and interests by collecting both internet browsing and online purchase data, along with phone user information. This improves our audience targeting and therefore our core products. Some Anura services may use marketing technology to allow advertisers to supplement non-personally-identifying demographic information, such as age, gender, area code, or ZIP code, to the non-identifiable profile data.
Does Anura Share User Information with Others
We may share aggregated general information about our site with our corporate partners or clients. Examples of this include the daily number of unique visitors or how many users clicked on a particular advertisement. Aggregated data does not contain any personally identifiable information that could be used to contact or identify you.
We may share personally identifying information to which we have been given express consent to process or for an overriding legitimate interest to other companies or individuals in any of the following limited circumstances:
- We have your express consent.
- If you have an Anura account, we may share the information submitted under your account among all of our services in order to provide you with a seamless experience and to improve the quality of our services. We will not disclose your account information to other people or non-affiliated companies, except in the limited circumstances described in this Policy or with your consent.
- We may store and process personal information collected on our site in any other country in which Anura.io or our agents maintain facilities. By reading and accepting this Policy, you consent to the transfer of your information among these facilities, including those located outside your country.
- Anura.io may use third-party service providers to serve ads and emails on our behalf. These companies meet our supplier privacy requirements and may use technologies to measure the effectiveness of ads and emails and use information about your visits to Anura.io so that we can provide a better experience to you. For this purpose, we may also provide these third-party service providers anonymous information about your site navigation. Some of those third parties may use this information to tailor advertising to your interests.
- We may share certain information about you with carefully selected business partners, including those who may offer services that complement those provided by us or which we believe may be of interest to you. We may also disclose information to third parties who assist us in providing our services to you. For example, we may engage third-parties to make improvements on our site, to offer new products, and to allow us to customize your experience on the site.
Can a Consumer Opt-Out of Providing Information?
Anura uses third-party advertising companies to serve ads and collect information when users visit our site. If you would like more information about this practice and to know your choices about not having this information used by these companies, check out
With regard to phone services, consumers are able to submit their phone number to the do not call" registries. Anura will use all efforts to observe ‘do not call' registries in any call campaign. However, consumers who have opted-in to receive such messages, either with a client or by way of third party, shall not be subject to any ‘do not call' restrictions. Consumers may also request personal information data erasure by emailing email@example.com.
If you contact Anura.io, we may keep a record of that correspondence, and we may collect your email address in accordance to our Retention Policy.
Can a Consumer Access the Personal Information Acquired by Anura?
While Anura's services are not directed towards individual consumers, there may be a need to view, erase, and/or provide the personal information Anura holds about an individual. This information can be corrected or updated by contacting firstname.lastname@example.org. For the deletion and erasure of personal information, email email@example.com to begin the process and we will respond to your request within 30 days.
How Does Anura Use Our Clients' Information?
Anura may collect information from clients for administrative needs, such as accounting and performance reporting or for the prevention of fraud. Anura may also use the clients' information to communicate via email newsletters or other avenues to offer product updates, information, and other communications to assist in business-related activities. Clients can opt-out from future communications by clicking on the unsubscribe links located at the bottom of such emails. In addition, any individual may request to have their personal information removed from our network by emailing firstname.lastname@example.org.
It's important to note that under the CAN-SPAM Act of 2003 (15 U.S.C. § 7001), an advertiser is required to provide an opt-out mechanism for consumers to unsubscribe from future emails from the advertiser. Anura is committed to proper Internet practices and full compliance with the CAN-SPAM Act. It is Anura's policy to prohibit the sending of unsolicited or ‘spam' email by Anura or any of our strategic partnerships, subsidiaries, or alliances.
Unless otherwise stated, Anura keeps all personal information provided by our clients in strict confidence and treats such data with the same level of care and respect that Anura treats their own proprietary information. Anura may from time to time provide certain third-party administrative vendors information to run administrative or program services. Some examples of this use include, but are not limited to: email service providers, marketing automation providers, and client relationship management providers. Any third-party vendor engaging with Anura for any form of information or services has agreed to protect the confidentiality of information provided by Anura.
Anura may share information when requested to comply with law enforcement towards a response to a subpoena, bankruptcy proceeding, or similar legal process. Anura will apply the Terms of Service and other agreements to protect the rights, property, or safety of Anura or others. This includes exchanging information with other companies and organizations for fraud and ad fraud protection.
Anura may also share information in connection with the sale, merger, change of control, transfer of a key asset, consolidation, reorganization, or liquidation in part or whole of Anura. In this case, clients will be notified via a prominent notice on our website of any change in ownership. This will declare what, if any, aspects of the clients' personal information was transferred, as well as any choices clients have regarding their personal information.
Can a Client Opt-Out of Providing Information to Anura?
Anura's primary intent in collecting information is for administrative purposes and is required as part of doing business with us. However, Anura may periodically use collected information for marketing and communication purposes targeted towards our clients. Clients who wish to not receive such communications may opt-out before setting up an account by not granting consent (essentially "not opting in") or at any time by contacting their Anura account manager, in writing, or by clicking on the unsubscribe link in the promotional communications.
Anura will send service-related email announcements on occasion when it is necessary to do so.
If you are an Anura client, and would like the personal information Anura holds about you to be corrected or updated please contact email@example.com. For the deletion and erasure of personal information, email firstname.lastname@example.org to begin the process and we will respond to your request within 30 days.
Anura's website offers publicly accessible articles and access to community social media forums, and some of this content is syndicated on other websites. Any Anura user should be aware that any information provided in these areas may be read, collected, and used by others that have access to or read these sites. Any comments made on those websites or social media forums fall under the dictation of each of those respective privacy policies. To request removal of any personal information from an Anura article or other community forum, contact email@example.com and Anura will forward the request to the appropriate entity.
Social Media Widgets
Anura.io and our subsidiaries contain links to other sites on the Internet. Please be aware that Anura is not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every website that collects personally identifiable information.
Anura does not knowingly request or collect personally identifiable information, online or offline, from users under 13 years of age or younger. Anura also does not knowingly use or share personal information from users under 13 years of age with third parties. Anura complies with all jurisdictional regulations in regards to protecting children's privacy that include GDPR for children residing in the EU under the age of 16.
Testimonials or Case Studies
Anura will only post client testimonials and case studies with the client's consent to do so. If you wish to update or delete your testimonial, contact firstname.lastname@example.org.
Sale of Assets
In the event that another company acquires all or substantially all of the assets related to the business of Anura, we reserve the right to include any or all stored personal information among the assets transferred to the acquiring company.
We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of data. We restrict access to your personally identifying information to employees who need to know that information only in order to operate, develop, or improve our services.
Anura Solutions, LLC
Attn: Data Protection Officer
222 Carter Drive, Suite 201
Middletown, DE 19709.