4 min read
Why Anura Puts Customers First
The world of digital advertising is a minefield, and ad fraud is a relentless enemy out to sabotage your campaigns and...
By ensuring that only legitimate traffic engages with your ads, Anura significantly reduces the risk of disputed transactions.
Maintain your accounts in good standing with ad networks by eliminating fraudulent traffic.
Anura's advanced filtering mechanisms enhance the quality of your incoming traffic, ensuring better engagement and conversion rates.
Stay compliant with your ad network's policies, avoiding penalties or suspensions.
A "visitor firewall" is critical in digital marketing for screening incoming traffic. It distinguishes between legitimate visitors and malicious ones, ensuring your digital assets are protected from unauthorized access. This not only enhances security but also improves the user experience for genuine visitors, maintaining the integrity of your marketing efforts.
Let’s cover some of the frequently asked questions about ad fraud detection to help you protect your precious marketing budget from digital ad fraud.
Search and content arbitrage is a digital marketing strategy where businesses capitalize on the difference in cost between acquiring traffic through search engines or other sources and the revenue generated from displaying ads to that traffic via ad impressions and clicks.
Ad arbitrage is when someone buys online ads at a low price and then sells the traffic those ads generate for a higher price. They make money by getting more from the traffic than they spend on the ads.
Content arbitrage is a strategy used in the affiliate marketing space, where marketers purchase traffic at a lower cost and monetize it through display, native or contextual advertising at a higher rate. The difference between the cost of acquiring traffic and the revenue generated from ads is the profit.
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