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Anura PR Team: September 19, 2023
Pay-per-click (PPC) advertising has revolutionized the digital marketing landscape, offering a powerful tool to drive targeted traffic to websites and increase revenue. However, like any marketing strategy, PPC is not...
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Anura PR Team: September 14, 2023
In terms of digital marketing, "ad tag" gets tossed around regularly. But what exactly is it? Simply put, an ad tag is a snippet of code that gets embedded into a website, allowing the display of digital advertisements from...
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Anura PR Team: September 14, 2023
Ad serving, digital marketing, and the programmatic landscape have seen a rapid evolution, and with that comes an increasing need to understand tools and techniques available. A central player in this landscape is the "ad tag." But what exactly is...
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Anura PR Team: September 14, 2023
The digital marketing landscape is vast, complex, and constantly evolving. Amidst the plethora of jargon and technology, the term "ad tag" often comes up. But what exactly is an ad tag, and why is its protection crucial for advertisers and...
2 min read
Anura PR Team: September 14, 2023
In the vast world of digital marketing, there is a myriad of tools, systems, and terms that professionals need to familiarize themselves with. Among the most significant is the 'ad tag'. As digital advertising has become more sophisticated, so have...
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Anura PR Team: September 13, 2023
The world of digital marketing is ever-evolving, with new trends, tools, and challenges emerging regularly. Among the myriad of challenges, click fraud, especially on Google Ads, has become a pressing concern for advertisers. Click fraud can greatly...
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Anura PR Team: September 13, 2023
Digital marketing has undeniably transformed the way businesses interact with their audience. It offers unparalleled advantages in terms of reach, segmentation, and ROI. But, like many lucrative fields, it's not immune to challenges. One of the most...
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Anura PR Team: September 13, 2023
Digital marketing has come a long way since the dawn of the internet. Today, one of the significant leaps in online advertising is programmatic advertising. For those new to the term, programmatic advertising uses algorithms to automate the purchase...
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Anura PR Team: September 13, 2023
Digital advertising, an intrinsic part of modern-day marketing, boasts a reach that traditional advertising mediums could only dream of. However, with great potential comes great challenges. One such menace that haunts the corridors of digital...
2 min read
Anura PR Team: September 13, 2023
In the ever-evolving landscape of digital marketing, there’s a dark underbelly that many advertisers dread: click fraud. As marketing strategies have grown more sophisticated, so too have the tactics of fraudsters. Understanding who is responsible...
