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Product

The worlds most accurate ad fraud solution.

Anura takes the guesswork out of fraud detection. We provide the industry's leading fraud solution with definitive results to improve your conversions and marketing spend.

Anura Dashboard
 
Here's what sets us apart

We deliver the level of accuracy, thoroughness, and analytics to exceed the demands of every industry. Anura’s fraud solution provides you with a complete suite of features and offers unparalleled customer service.

No False Positives™ | No Lost Opportunities

  • Detects fraud with 99.999% accuracy when marking a visitor as fraudulent. No other solution even comes close.
  • Offers peace of mind that comes with knowing you’re never blocking real visitors.
  • Stays ahead of the curve. Anura continually validates and updates rules and heuristics against true conversion data.
  • Gives the highest level of confidence that results are accurate and true fraud is eliminated.
Accuracy
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0
when identifying fraud

Find More Fraud™ | Maximize Campaign Performance

  • Examines and assesses hundreds of data points about your traffic to learn WHO or WHAT is visiting your web assets and  improve performance.
  • Delivers real-time results with definitive responses identifying real and fraudulent visitors.
  • Leveraging machine learning with decades of human expertise to better identify fraud.
  • Uncovers the most sophisticated invalid traffic (SIVT) and prevents ever-evolving fraudulent traffic by bots, malware, and human activities.
Thoroughness
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more fraud found than competitors

Proof of Fraud™ | Trusted Transparent Data

  • Provides access to the complete set of fraud tools you need to analyze traffic in real-time as it hits your web assets.
  • Accurately and quickly identifies threats to strengthen your defenses and improve your visitor quality.
  • Anura helps you drill down into your data to pinpoint the exact origin of fraud and develop an action plan to eliminate it or block it in real-time.
  • Dashboard displays summarized data for the granular insight necessary to remove any doubt of accuracy.
Analytics
0
proof of fraud

Accuracy

No False Positives™ | No Lost Opportunities

  • Detects fraud with 99.999% accuracy when marking a visitor as fraudulent. No other solution even comes close.
  • Offers peace of mind that comes with knowing you’re never blocking real visitors.
  • Stays ahead of the curve. Anura continually validates and updates rules and heuristics against true conversion data.
  • Gives the highest level of confidence that results are accurate and true fraud is eliminated.

Thoroughness

Find More Fraud™ | Maximize Campaign Performance

  • Examines and assesses hundreds of data points about your traffic to learn WHO or WHAT is visiting your web assets and  improve performance.
  • Delivers real-time results with definitive responses identifying real and fraudulent visitors.
  • Leveraging machine learning with decades of human expertise to better identify fraud.
  • Uncovers the most sophisticated invalid traffic (SIVT) and prevents ever-evolving fraudulent traffic by bots, malware, and human activities.

Analytics

Proof of Fraud™ | Trusted Transparent Data

  • Provides access to the complete set of fraud tools you need to analyze traffic in real-time as it hits your web assets.
  • Accurately and quickly identifies threats to strengthen your defenses and improve your visitor quality.
  • Anura helps you drill down into your data to pinpoint the exact origin of fraud and develop an action plan to eliminate it or block it in real-time.
  • Dashboard displays summarized data for the granular insight necessary to remove any doubt of accuracy.
 

Comprehensive Analytics

Anura’s dashboard allows you to customize reporting with the ability to drill down multiple levels, pinpointing exactly where the fraud is coming from.

New Anura Dashboard
Ability to analyze data by unlimited source and campaign.
Definitive scoring solution – we only mark traffic as BAD when we are 100% confident it’s not a real visitor.
Choose from a variety of metrics to view your data.
Easy to visualize traffic trends over time.
Customize your data set and expose transparency to our results.
Export any report to CSV or PDF on demand.
Filter your results by specific search criteria.
View details on a variety of metrics with drilldowns and pivots to help pinpoint fraudulent traffic.
Several account management features to control your environment including a real-time reporting API, alerts, user control, and more.
Raw reports. Ability to generate and export raw transactional reports for detailed data analysis.
Make accurate and rapid business decisions based on our in depth analytics, rich with actionable information.

Ability to analyze data by unlimited source and campaign.

Definitive scoring solution – we only mark traffic as BAD when we are 100% confident it’s not a real visitor.

Choose from a variety of metrics to view your data.

Easy to visualize traffic trends over time.

Customize your data set and expose transparency to our results.

Export any report to CSV or PDF on demand.

Filter your results by specific search criteria.

View details on a variety of metrics with drilldowns and pivots to help pinpoint fraudulent traffic.

Several account management features to control your environment including a real-time reporting API, alerts, user control, and more.

Raw reports. Ability to generate and export raw transactional reports for detailed data analysis.

Make accurate and rapid business decisions based on our in depth analytics, rich with actionable information.

Want to see what your data looks like?

Talk To An Expert

Anura filters both SIVT and GIVT

With our innovative and powerful solution, you can combat both SIVT and GIVT. Our Anura Script™ and Anura Direct™ installation methods work independently or together providing a cutting-edge defense against fraud!

Anura Script icon

Anura Script™

  • Identifies the most complex types of fraud, known as sophisticated invalid traffic (SIVT).
  • Provides real-time responses for real-time decisions.
  • Allows for simple JavaScript integration.
Anura Direct icon

Anura Direct™

  • Designed to identify the most common types of fraud, known as general invalid traffic (GIVT).
  • Streamlined for speed by responding in milliseconds.
  • Allows for simple integration using REST API.
Search and Social Protect icon

Search & Social Protect™

  • Anura protects ads from fraud on major online platforms.
  • Prevents various fraud types, eliminating refund needs.
  • Enhances ad conversions and ROI, ensuring genuine user engagement.
Ad Tag Protect icon

Ad Tag Protect™

  • Essential ad tag protection for publishers’ digital assets.
  • Ad tags face fraud risks like bots and fake clicks.
  • Anura safeguards ad tags, protecting Google AdSense accounts effectively.
 
Integration

Integrating Anura into your web assets is a flexible and simple process that gives you the ability to get responses immediately.

Flexible — Fits Most Types of Integrations

Anura seamlessly integrates into any web asset. It is easy to install and manage, making it the perfect solution for any application.

Simple — Anyone Can Integrate

Installation is a breeze with our Integration Wizard or step by step integration guides to get started – simply integrate your website and start collecting data!

Immediate — Instant Access to Your Data

Upon completion of integration, you will have instant access to your data. This is a powerful time saving tool that gives you quick and easy access to the information you need.

Prebuilt — Get Started Immediately

Pre-Built Integrations make it easy to get started with Anura. With Google Tag Manager and other popular platforms, you only need a few clicks of the mouse for instant fraud detection!

Custom Tailored — Versatile Fraud Solution

If we don't have the integration that fits your needs, we can develop it for you.

Anura can be integrated anywhere you need to
minimize the threat of fraud.

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Landing Pages

When a visitor has been flagged as fraudulent, you can redirect the visitor or prevent them from interacting with your page, ensuring only the highest quality of visitors.

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Lead Forms

When a visitor fills out a form, Anura validates whether it is real or fake, so you can stop wasting precious time and money on fraudulent leads.

Registrations / Sign-Ups icon

Registrations / Sign-Ups

Prevent fraudulent visitors from registering on your site and stealing valuable content like music downloads, gaming, dating, and more.

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Ping-Post

Anura can tell you a lead is fraudulent right from the ping to ensure you bid on real people that have the potential to convert.

Logins icon

Logins

Anura can stop fake logins before accessing your gated resources and media. 

Surveys icon

Surveys

Eliminating fraudsters from filling out surveys can help to ensure that marketing data is accurate. This, in turn, can help businesses make more informed decisions about their marketing strategies.

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eCommerce

Stop fraudsters from filling shopping carts using stolen credit cards to make fraudulent purchases.

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Other

The possibilities of using Anura are endless.

Call us to discuss how you can eliminate fraud by employing this powerful solution!

Talk To An Expert

 

Integration Wizard

Our team of integration experts are ready to guide you, no matter which method you choose. With our experience and expertise, you can rest assured that your integration will go smoothly, so that you can focus on what's important to you.

Rules and Heuristics

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  • Pre-defined by experts and not configurable by the user
  • Fraud isn’t configurable, it’s either fraud or it isn’t
  • Rules that can be changed aren’t rules, they are recommendations
  • Fraud Definitions Set by Us, the Experts
  • All Fraud Data Developed In-House
  • All Clients Protected from Every New Threat Found

“He who represents himself, has a fool for a client.”- Abraham Lincoln

Tag logo

Tag Certified

Anura is a “TAG Certified Against Fraud” solution committed to identifying fraud and maximizing authentic customer reach before it begins to harm overall customer conversion.

 
Plans & Pricing

Stop wasting money on traffic that will not convert.

Speak with our team of experts to discuss your pain points and
get a custom price specifically for you.

Illustration of woman behind a laptop

Free Trial

What's included?
  • 15 Day Fully Functional Trial
    (*same features as full engagement)
  • NO Credit Card Required
  • Quick Integration
  • Identify current fraud levels and sources
  • Initial data review
  • In-depth dashboard review

Free Trial

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unlimited-users-3

Full Engagement

All plans include all levels of protection:
  • NO licensing fees
  • One instance ID
  • Unlimited Users
  • Unlimited Domains
  • Anura Script™
  • Anura Direct™
  • Search and Social Protect™
  • Customizable Reports
  • Transactional Detailed Report
  • Exportable Reports
  • Real-time Reporting API
  • Full Dashboard Access
  • Fraud Mitigation Techniques
  • Quarterly Data Reviews
  • Ongoing Product Updates
  • Campaign Optimization
  • Customized Additional Data Points
  • Unlimited Live Support
  • Unlimited Product Training
  • Dedicated Account Executive
  • Dedicated CSM

Custom pricing based on usage.

For those who spend or manage $50K/month or more on marketing

Let's talk

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Support

We've got you covered.

  • Our support team is here for you 24/7 with live phone and chat support available Monday through Friday, from 8 am - 5 pm EST.
  • Anura’s team is committed to guiding clients through all phases of the Anura process from learning to testing to adopting to growing.
  • A library of educational resources including blogs, glossaries, eBooks, white papers, and other materials are available on demand.
  • Learn more on digital fraud-related topics from the fraud detection experts in the digital marketing space.
 
Client Journey

The Anura process to solving your fraud.

Protection is our business. With the help of our specialized team, we have developed a process that ensures your company is protected from all fraud techniques.

Learn

The fraud detection process starts with our dedicated team understanding what pain points you're facing to help you identify what areas are most important.

  • About Customer
  • Demo of Anura
  • Next Steps
Test

We will provide a free trial to see how much fraud you have and show you the exact source of fraud.

  • Identify current fraud levels
  • Initial data review
  • In-depth dashboard review
Adopt

Our onboarding specialists will ensure you are implementing protection correctly in all the areas that matter.

  • Onboard additional users
  • Data review and optimization strategies
  • Real-time fraud mitigation
  • Unlimited expert support
Grow

Our customer success team will then provide ongoing optimization ensuring maximum fraud protection to increase productivity and revenue growth!

  • Monthly Training Webinars
  • Quarterly data reviews
  • Fraud Prevention Tips
  • Continued unlimited expert support
  • Fraud alerts (coming Soon)
  • Traffic anomaly alerts (coming soon)
 

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