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Ad Tag Protect™

Ad Tag Fraud Protection for Publishers.

Protect your Ad Tags, Prevent Chargebacks, and
Save your Publisher Account.

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For publishers aiming to safeguard their digital assets, taking proactive measures is no longer optional—it's essential.

What is an Ad Tag?

An ad tag is a snippet code that a publisher inserts into their webpage. This code fetches and displays an advertisement from an ad server. When a visitor lands on the publisher's webpage, the ad tag directs the request to an ad server, which then returns the appropriate advertisement for that specific visitor.

How Ad Tags Operate

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Two Types of Invalid Traffic

GIVT, or General Invalid Traffic and SIVT (Sophisticated Invalid Traffic).

  • Bots and Spiders
  • Data Center Traffic
  • Auto-refreshing
  • Pre-fetching
  • Invalid proxy traffic
  • Duplicate ad requests
  • Mismatched User-Agent
  • Ad Injection
  • Clickjacking
  • Adware and Malware
  • Hidden Ads
  • Video Ad Stacking
  • Fake App Installations
  • Spoofing
  • Botnets
  • Cookie Stuffing
  • Faked Post-View Conversions
  • Domain Spoofing

Common types of GIVT

  • Bots and Spiders
  • Data Center Traffic
  • Auto-refreshing
  • Pre-fetching
  • Invalid proxy traffic
  • Duplicate ad requests
  • Mismatched User-Agent

Common types of SIVT

  • Ad Injection
  • Clickjacking
  • Adware and Malware
  • Hidden Ads
  • Video Ad Stacking
  • Fake App Installations
  • Spoofing
  • Botnets
  • Cookie Stuffing
  • Faked Post-View Conversions
  • Domain Spoofing

Signs of Ad Tag Fraud

Fraudulent actors can manipulate ad tags to display ads in non-viewable areas, spoof domains, or generate fake clicks.

Anomalies in
Traffic Patterns

Suspicious
IP Addresses

Short Session
Durations

Mismatched
Referral Data

Consistent
Click Patterns

Discrepancies
in Reporting

Rapid Burn Through
of Budget

High Levels of
Non-Human Traffic

Low or No
Conversions

Visitor
Complaints

Traffic from
Unfamiliar Geography

High CTR with Low Engagement Rates

High Bounce
Rates

Unusual
User Agents

Abnormalities in
Ad Position Data

Fraud Impacts your Ad Tag Accounts

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We couldn't be more pleased with how Anura has protected our Adsense account.

— Rob Fleming, Paid Survey Update

Invest in the Protection Your Google AdSense Account Deserves

Wrap your Ad tag with Anura code to prevent your ad from being served to fraudsters

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