Ad Fraud Detection

Before you can defend against fraud, you must first be able to detect it.

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Common Signs of Ad Fraud

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You’re getting a lot of clicks, but you aren’t getting many conversions.

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Your best-performing campaigns are suddenly generating little to no ROI.

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You’re getting a lot of traffic on unexpected pages of your website, like your privacy policy.

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Your campaigns have extremely high bounce rates.

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Your leads are confused why you’re calling - they never filled out a form.

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You’ve put together a great campaign, but nobody is engaging.

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You notice a lot of traffic originating from unfamiliar sources.

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Your visitors' time on site is extremely low.

Common Methods of Ad Fraud

Domain Spoofing

Domain spoofing is the act of driving fraudulent traffic to a "look-a-like" domain and making it appear as if that traffic comes from a trusted domain.

Cookie Stuffing

Fraudsters tag visitors with cookies without their consent or knowledge in order to receive commissions when that visitor makes a purchase.

Pixel Stuffing

An ad is reduced in size and placed in a single pixel on a site. Individual pixels aren't visible to the human eye making it impossible for the visitor to see.

Ad Stacking

Ads are stacked on top of one another so that only the top ad is visible. While all of the ads register impressions when click, the visitor only sees the top ad.

GeoTargeting Fraud

Fraudsters send ads from different locations by masking them to look like they came from the location the advertiser targeted.

Click Fraud

Click fraud or Pay Per Click Fraud is when fraudsters click on ads to increase site visitors or to deplete a competitor’s advertising budget.

Ad Injection

Unauthorized ads are placed on legitimate websites. When these ads are clicked on, the visitor is redirected to other sites.

Non-Human Traffic

Any form of web traffic that is derived from a non-human source such as bots and malware. Also known as IVT or invalid traffic.

Device Hijacking

Fraudsters hijack a unique device, mimicking a real user to click on ads, watch videos, fill out forms and steal your personal information.

Do these sound familiar?

Anura can help!

Let Anura Work for You

Good news! You don’t have to detect ad fraud manually. Let Anura do the work while you focus on growing your business.

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Validate Traffic in Real-Time

Our solution runs in the background and lets you know when visitors are fraudulent. Armed with that information, you can then determine the best course of action for your business.