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Built by Advertisers for Advertisers

Ad fraud is the practice of generating false interactions—viewing, clicking, or converting, for example—with a web asset for the sole purpose of directly or indirectly taking money from the advertiser. These costly interactions are not limited to malicious bots or malware; ad fraud can be carried out by humans, too. To unsuspecting users, ad fraud often appears to be legitimate, but a closer look reveals otherwise.

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Use Cases

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Lead Generation
Anura can detect when a human fraud farm fills out your form versus a real user.
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E-Commerce
Anura validates users in real time to reduce chargebacks, helping protect your bottom line.
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Affiliate Management
Anura detects the most sophisticated fraud, allowing you to protect your clients in real time.
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Campaign Management
Anura works with agencies, brands & platforms to identify fraud by providing detailed analytics to improve marketing campaigns.
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What Makes Us Different

anura-ad-fraud-detection-what-makes-us-different-captures-hundreds-of-data-points
Anura is one of the only platforms that captures hundreds of data points about your traffic, so not only do you know who is visiting your web asset but also how you can refine it for better performance.
anura-ad-fraud-detection-what-makes-us-different-detect-human-fraud-farm
Anura can detect when a human fraud farm fills out your form versus a real user, helping prevent damage to your brand, TCPA violations, and wasted marketing dollars.
anura-ad-fraud-detection-what-makes-us-different-partners
Anura works with agencies, brands, and platforms to identify fraud by providing detailed analytics.
anura-ad-fraud-detection-what-makes-us-different-detects-most-sophisticated-fraud
Anura detects the most sophisticated fraud, allowing you to protect your ad campaigns in real time.
anura-ad-fraud-detection-what-makes-us-different-validates-ecommerce-users
Anura validates e-commerce users in real time to reduce chargebacks.
anura-ad-fraud-detection-what-makes-us-different-optimize-call-campaign-performance
Anura helps optimize call campaign performance.

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