Ad Fraud Detection

Before you can defend against fraud, you must first be able to detect it. 
 

Eliminate Ad Fraud


fraud-problem-bg

Common Signs of Ad Fraud

fraud-prob-1

You’re getting a lot of clicks, but you aren’t getting many conversions.

fraud-prob-2

Your best-performing campaigns are suddenly generating little to no ROI.

fraud-prob-3

You’re getting a lot of traffic on unexpected pages of your website, like your privacy policy.

fraud-prob-4

Your campaigns have extremely high bounce rates.

 

fraud-prob-5

Your leads are confused why you’re calling - they never filled out a form.

fraud-prob-6

You’ve put together a great campaign, but nobody is engaging.

fraud-prob-7

You notice a lot of traffic originating from unfamiliar sources.

fraud-prob-8

Your visitors' time on site is extremely low.

Common Methods of Ad Fraud

 

ad-fraud-detection-click-graphic-padded
Domain Spoofing
Domain spoofing is the act of driving fraudulent traffic to a "look-a-like" domain and making it appear as if that traffic comes from a trusted domain.
ad-fraud-detection-cookie-stuffing-graphic-padded
Cookie Stuffing
Fraudsters tag visitors with cookies without their consent or knowledge in order to receive commissions when that visitor makes a purchase.
malware-padded
Pixel Stuffing
An ad is reduced in size and placed in a single pixel on a site. Individual pixels aren't visible to the human eye making it impossible for the visitor to see.
content marketing-padded
Ad Stacking
Ads are stacked on top of one another so that only the top ad is visible. While all of the ads register impressions when click, the visitor only sees the top ad.
domains-padded
GeoTargeting Fraud
Fraudsters send ads from different locations by masking them to look like they came from the location the advertiser targeted.
click fraud-1-padded
Click Fraud
Click fraud or Pay Per Click Fraud is when fraudsters click on ads to increase site visitors or to deplete a competitor’s advertising budget.
ads-padding
Ad Injection
Unauthorized ads are placed on legitimate websites. When these ads are clicked on, the visitor is redirected to other sites.
impersonator bot-padded
Non-Human Traffic
Any form of web traffic that is derived from a non-human source such as bots and malware. Also known as IVT or invalid traffic.
mobile video-padded
Device Hijacking
Fraudsters hijack a unique device, mimicking a real user to click on ads, watch videos, fill out forms and steal your personal information.

Do these sound familiar?

Anura can help!

Try Our Solution

 

Laptop with multiple windows popping out and Anura logo

Let Anura Work for You

Good news!  You don’t have to detect ad fraud manually. Let Anura do the work while you focus on growing your business.

Get Started
Desktop with windows popping out of it showing charts

Validate Traffic in Real-Time

Our solution runs in the background and lets you know when visitors are fraudulent. Armed with that information, you can then determine the best course of action for your business.

Get Free Trial
Desktop with security windows popping out of it

Not All Solutions Are the Same.

Many solutions claim to detect ad fraud. See how Anura stands out from the rest with our unparalleled accuracy, thoroughness, and analytics. 

The Anura Difference

How to Select the Right Ad Fraud Solution 101 eBook

Download Now
How to Select the Right Ad Fraud Solution on iPad

Related Blog Articles

The financial risks posed by TCPA violations are too significant for any company to ignore. With millions of dollars on the line...
The Telephone Consumer Protection Act of 1991 (TCPA) was a landmark Federal Communications Commission (FCC) rule that was an...
Online ad campaigns are a great (and cost-effective) way to generate leads and build your business. However, there are always...
See all Blogs
gray wave on banner

Detect Fraud with Anura

Get Started
laptop open with Anura dashboard displayed