Before you can defend against fraud, you must first be able to detect it.

One of the main reasons for lower conversion rates today is ad fraud. Ad fraud is when bad actors find ways to create views, clicks, conversions, or false interactions with any web asset in order to earn money. Income can be earned either directly or indirectly and is the sole motivation of fraudsters. There are no ties to the actual content of the advertising itself. 

Ad fraud can be carried out in numerous ways, including the use of bots, malware, human labor, or a combination of all of these. Much of which methods are used depends on the end goal of the fraudsters

When your marketing efforts are centered around digital advertising, it's absolutely essential to minimize the amount of ad fraud throughout your digital marketing. Generating revenue from online advertising is hard enough, so finding ways to trim any and all inefficiencies must always be a priority.

Using the power of data science, machine learning, and human experts in fraud detection, Anura’s multi-layered approach is unparalleled at discerning quality visitors from fraudsters. Our technology analyzes hundreds of individual visitor data points nearly instantaneously, making it possible for our fraud detection experts to uncover patterns of fraudulent activity. While machine learning is powerful, but it takes the help of data science professionals to prevent false positives. That’s why Anura’s ad fraud detection solution is still very human-involved.

Ad fraud comes in many forms, and is something that's always evolving. Examples include software programs that mimic user behavior for financial gain, ad networks being used to commit fraud on a massive scale with ad stacking, and cookie stuffing. These attacks on ad campaigns can also drive up the cost of ads by creating false demand that increases your campaign costs. This combination of fake clicks, inflated CPM prices, and lower conversion rates is what makes ad fraud detection companies such an invaluable resource. By revealing which visitors are legit and which aren’t, you'll be able to quickly cut off fraudulent advertisers.

Advertising fraud can totally wreck the budgetary plans you have for your ad campaigns, but it can also wreak havoc on other aspects of your business. Wasted time calling leads that never filled out forms, TCPA violations that result in costly fines, wasted staff resources, and damage to brand reputation are all potential consequences of ad fraud. Not only does this reduce the number of ideal clients you land, but it also decreases your ROAS along with company morale.

Depending on the ad network, this may be next to impossible to detect with human oversight alone, no matter how vigilant. Even when you're on the right ad network when it comes to security, digital advertising can be riddled with fraud. Getting the help of an ad fraud detection company like Anura can provide 24/7 detection of a wide range of ad fraud.

The fraudulent activity comes in many types. The most common include fake clicks from bot traffic, inflating ad impression numbers through ad stacking, and spoofing domains. Whatever form the ad fraud may take, the best technology is needed to catch it. Seek out ad fraud detection companies that focus on providing services for a range of digital advertising campaigns, whether programmatic ads, affiliate marketing, search and social, lead generation, or more.

The best ad fraud detection companies tirelessly work to update their software and ad tech to catch the warning signs of digital advertising fraud fast. This means you'll be able to stop potential drains on your advertising campaigns and ensure they deliver the results you need to meet your sales goals. These preventative measures can start with deactivating an affiliate's link, but can also include banning traffic from fraudulent visitors. 

One downside to basic approaches like these is that Google limits how many IP addresses can be banned, requiring more human involvement to truly detect and prevent ad fraud. That’s why Anura’s solution isn’t as simplistic as IP address blocking. We provide a complete solution that combines machine learning with human experts in ad fraud detection.

Detection of ad fraud is no easy task. It takes a combination of machine learning and human involvement to effectively prevent ad fraud. No one has the time and resources to log individual fraudulent visitors all day and night. That’s why companies hire Anura. Our experts in the data science of ad fraud work tirelessly using our sophisticated software to discern the real ad interaction from the fraudulent ones. This means fewer false positives and a higher percentage of fraud prevented.

Preventing fraudulent traffic has numerous benefits. First, there's a strong chance you'll be able to lower the overall cost of your ad campaigns because the ad networks aren't working from false ad interaction data. This means for every conversion, you'll pay less, increasing your ROAS. You'll also enjoy a reduction in wasted staff resources, lower costs per click, higher conversion rates, less damage to brand reputation, and avoiding costly TCPA violation fines.

Improving ad fraud prevention at the enterprise level demands a more complete solution. That’s why Anura empowers our human experts in ad fraud with the deep insights machine learning affords. Together, this powerful combination makes it possible to detect a higher percentage of ad fraud events with fewer false positives. 

When companies rely on Anura to detect and prevent ad fraud, they save valuable time and resources, maximizing the ROI of their digital ad campaigns. Get started with Anura today.