Anura was created to revolutionize fraud detection solutions.
Built by Advertisers for Advertisers
Ad fraud is the practice of generating false interactions—viewing, clicking, or converting, for example—with a web asset for the sole purpose of directly or indirectly taking money from the advertiser. These costly interactions are not limited to malicious bots or malware; ad fraud can be carried out by humans, too. To unsuspecting users, ad fraud often appears to be legitimate, but a closer look reveals otherwise.
Use Cases
Lead Generation
Anura can detect when a human fraud farm fills out your form versus a real user.
Anura is one of the only platforms that captures hundreds of data points about your traffic, so not only do you know who is visiting your web asset but also how you can refine it for better performance.
Anura can detect when a human fraud farm fills out your form versus a real user, helping prevent damage to your brand, TCPA violations, and wasted marketing dollars.
Anura works with agencies, brands, and platforms to identify fraud by providing detailed analytics.
Anura detects the most sophisticated fraud, allowing you to protect your ad campaigns in real time.
Anura validates e-commerce users in real time to reduce chargebacks.
Anura helps optimize call campaign performance.
"I would definitely recommend Anura to brands that are looking for an ad fraud solution."
Marty Collins
QuinStreet
"Anura has helped us to read between the lines more accurately than any other vendor we've tested."
Compliance Team
Apollo Interactive
"Since integrating with Anura we haven’t given fraud a second thought"
Penny Lee
BriteBox
"After trying other fraud detection services, we had given up on the idea of using one, until we discovered Anura."
Frank Mahzamani
GuruMedia
"Anura’s fraud detection software is the leader in the industry for scanning traffic."
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