Stop click fraud and protect your budget.
Pay-per-click (PPC) fraud is one of the biggest threats to your advertising efforts. Don’t give your money to fraudsters. Reduce wasted ad spend and increase ROI with Anura now!
Anura stops click fraud cold with Search and Social Protect™
Anura is the most accurate and reliable way to stop click fraud. Anura’s real-time detection identifies bots, malware, and human-based fraud from click farms. With the industry’s leading accuracy measure (99.999%) when identifying fraud, you can be confident that the visitors you generate from your ad campaigns are real people.
Benefits of using Anura to stop click fraud.
By eliminating click fraud from your PPC campaigns, you can make your advertising budget stretch further—improving your ROI for every dollar you spend on PPC advertising.
Improved Campaign Performance
Removing fraudulent clicks results in more clicks coming from real consumers- allowing you to see what really works and who your real audience is so you can better optimize your marketing campaigns.
Less Sales Team Time Wasted
Having to chase down the bad leads caused by fraud is a waste of team resources. Anura helps you remove the bad clicks from your campaigns, focusing your sales team on quality leads that generate sales and income.
How does Pay-Per-Click Fraud impact you?
It Wastes Your Ad Spend
Fraudulent clicks from bots and click farms drain your ad budget, reducing your overall return on investment (ROI). Why? Because these clicks are coming from fraudulent sources that won’t convert into real customers!
It Distorts Your Marketing Data
Fraudulent clicks distort your marketing data. Your campaign optimization is flawed, based on bad information, and results in few or no real conversions. This, in turn, leads to wasting money on the wrong keywords and audiences in your PPC campaigns.
It Gives Your Competitors the Advantage
Click fraud can quickly eat through your available advertising budget and run your campaigns dry in minutes. This prevents real customers from seeing your ads. Instead, the customers you’re targeting will be presented with your competitors’ ads—giving them a major advantage.
You need an effective fraud solution to stop click fraud and PPC Scams.
Sophisticated click fraud schemes use a variety of tactics to thwart traditional anti-fraud and anti-bot measures like CAPTCHA tools, such as:
Real Humans in Click Farms
The simple truth is this: anti-bot tools like CAPTCHA don’t work against human-based fraud. Click farms with humans operating a variety of devices to repeatedly click on ads can barrel through these bot detection tools like they aren’t even there.
Improved Bot Programming
Fraudsters are continuously updating and upgrading the bot programs to counter traditional anti-fraud measures. Modern bots can closely mimic human behavior to fool less sophisticated detection tools and basic bot filters.
Device Spoofing and Multi-Device Setups
Fraudsters often use device spoofing tools to change the device OS, web browser, IP address, and other device specifications between clicks—or use multiple devices at once. This makes it difficult to identify all of the fraudulent traffic coming from a single source.
Foreign Jurisdictions and Laws
While some click farms and other fraudsters are located within the U.S., many of them are set up in countries where these operations aren’t illegal or don’t have extradition treaties with the U.S. This makes it nearly impossible to stop fraud through legal channels.
Frequently Asked Questions about Click Fraud
As more and more businesses have turned to digital marketing, the need to block fraud has risen exponentially. Fraudulent clicks are one of the leading problems that marketers face when trying to optimize their campaign ROI. Whether you're running a single ad or a multi-channel campaign with numerous creatives, it's crucial to block bots and bad actors so you can reach your real visitors.
Thankfully, experts are developing advanced tools to minimize negative click fraud effects. To help uncover how online advertisers like you can protect your own ads from click fraud, we've assembled some of the most frequently asked questions about fraud protection and invalid clicks.
Click fraud is a type of fraud that occurs when a person, automated script, or computer program imitates a legitimate visitor of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad's link.
Analyzing visitor behavior can uncover unscrupulous actors who are committing click fraud on your ad campaigns. Whether you're running an advertising network of your own or are simply trying to reach potential customers for your business, solutions that leverage machine learning with human expert analysis can help you detect and prevent instances of click fraud.
Businesses trying to earn more revenue through digital marketing quickly learn the value of tracking fraudulent activities. Anytime paid traffic is involved, there will be those who seek to take advantage of the system. To prevent click fraud, the only solution today is to seek a company that specializes in fraud mitigation.
Data science enables companies running click campaigns to get fraud protection, potentially saving them thousands in lost advertising capital. By continually scanning thousands of data points, it's possible to see which clicks are from real visitors and which ones are fake or accidental.
Click fraud accounts for nearly 60% of the projected $100 billion total cost of ad fraud in 2022, whether on a search engine or as part of a display ad campaign. This drives up advertising costs for companies, pushing their ad budgets into the red before they can produce the expected sales.
Click fraud is a serious issue not just for marketers but also consumers. That's because it can impact the cost of online advertising for companies which ultimately increases the prices that consumers pay for goods and services. In some of the worst cases, click fraud can also be used to distribute malware, causing further financial damage. For companies advertising online, getting the help of fraud prevention software is essential.
It's not always easy to identify click fraud. Whether you're running click campaigns or utilizing display advertising networks, your traffic quality could be far worse than you might realize. If you’re seeing high CTRs with no conversions, traffic from odd sources, weird spikes in clicks, more abandoned shopping carts, rapidly draining budgets or high bounce rates, these are all signs of click fraud.
Click fraud has the potential to completely change the outcome of your digital ad campaigns. Invalid traffic to Google Ads with a high cost per click can rapidly drain the coffers of even a well-funded advertising budget. This means you won't be able to reach as many of your ideal customers as you could have when you started the campaign.
Detecting invalid traffic and other forms of click fraud is critical to maximizing the ROI of your ads. Beyond the copy and creative of your digital ad, there is simply no better way to improve your ROAS.
Click fraud scams can attack digital ad campaigns in numerous ways. Common types of scams include click farms, bot traffic, fake clicks, and link masking to deceive online visitors into clicking. Fraudulent activity can be motivated by many factors, from heated business competition to earning affiliate income. No matter if you're marketing with paid search, display ads, or social media, there's a chance you'll fall prey to one of these scams.
As the ways to advertise online have evolved over the years, so have ways to defraud companies of their ad campaign dollars. Let's look at some of the examples.
With the rise of Google Ads campaigns, inventive new methods of generating invalid clicks have exploded in number. Suspicious clicks from one computer could be competitor clicks or bot clicks, for example.
Invalid activity can drive traffic to your site that seems promising but never turns into sales. The advertiser pays their bill thinking they've reached human visitors, but in reality, it's just fake traffic created by fraudsters. This problem has increased substantially over the years with the decline in computing costs.
Fraudulent Clicks Based on Geographic Locations
Local companies who are trying to maximize their marketing ROI know how important it is to localize their advertising efforts online. Unfortunately, fraudsters know this too, so they've found ways to make it appear as though their location is a paying customer nearby.
Protecting your business from click fraud starts with data-driven decisions made by the watchful eye of experts. From simply blocking fraudulent clicks on your ads to flagging suspicious activity, Anura helps you avoid overpaying for ads that don't produce.
Anura empowers companies with a complete solution for catching and preventing click fraud. We also offer an easy-to-understand dashboard that shows you what clicks have been blocked, providing complete transparency into the process. Discover how Anura lowers your chances of false positives when blocking click fraud. Contact us to get started today.