Clicks
Stop click fraud and protect your budget.
Pay-per-click (PPC) fraud is one of the biggest threats to your advertising efforts. Don’t give your money to fraudsters. Reduce wasted ad spend and increase ROI with Anura now!
Anura is the most accurate and reliable way to stop click fraud. Anura’s real-time detection identifies bots, malware, and human-based fraud from click farms. With the industry’s leading accuracy measure (99.999%) when identifying fraud, you can be confident that the visitors you generate from your ad campaigns are real people.
Money Savings
By eliminating click fraud from your PPC campaigns, you can make your advertising budget stretch further—improving your ROI for every dollar you spend on PPC advertising.
Improved Campaign Performance
Removing fraudulent clicks results in more clicks coming from real consumers- allowing you to see what really works and who your real audience is so you can better optimize your marketing campaigns.
Less Sales Team Time Wasted
Having to chase down the bad leads caused by fraud is a waste of team resources. Anura helps you remove the bad clicks from your campaigns, focusing your sales team on quality leads that generate sales and income.
It Wastes Your Ad Spend
Fraudulent clicks from bots and click farms drain your ad budget, reducing your overall return on investment (ROI). Why? Because these clicks are coming from fraudulent sources that won’t convert into real customers!
It Distorts Your Marketing Data
Fraudulent clicks distort your marketing data. Your campaign optimization is flawed, based on bad information, and results in few or no real conversions. This, in turn, leads to wasting money on the wrong keywords and audiences in your PPC campaigns.
It Gives Your Competitors the Advantage
Click fraud can quickly eat through your available advertising budget and run your campaigns dry in minutes. This prevents real customers from seeing your ads. Instead, the customers you’re targeting will be presented with your competitors’ ads—giving them a major advantage.
Real Humans in Click Farms
The simple truth is this: anti-bot tools like CAPTCHA don’t work against human-based fraud. Click farms with humans operating a variety of devices to repeatedly click on ads can barrel through these bot detection tools like they aren’t even there.
Improved Bot Programming
Fraudsters are continuously updating and upgrading the bot programs to counter traditional anti-fraud measures. Modern bots can closely mimic human behavior to fool less sophisticated detection tools and basic bot filters.
Device Spoofing and Multi-Device Setups
Fraudsters often use device spoofing tools to change the device OS, web browser, IP address, and other device specifications between clicks—or use multiple devices at once. This makes it difficult to identify all of the fraudulent traffic coming from a single source.
Foreign Jurisdictions and Laws
While some click farms and other fraudsters are located within the U.S., many of them are set up in countries where these operations aren’t illegal or don’t have extradition treaties with the U.S. This makes it nearly impossible to stop fraud through legal channels.
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