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Anura’s Mission

Our mission is to increase our clients’ growth by improving marketing results through accurate and effective ad fraud mitigation. We work diligently with our clients to prevent fraudsters from accessing marketing dollars by innovating game-changing technologies.

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Our Core Values

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Authentic
We offer definitive results rather than hiding behind marketing terms/vanity metrics.
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Nimble
We are constantly updating our algorithms to adapt quickly to the changing fraud landscape.
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Unified
We work closely together as a team to accomplish our mission.
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Reliable
Not only do our customers rely on us for accurate data, but they also rely on us to respond to their requests.
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Accountable
We hold ourselves accountable to deliver the most accurate solution in the marketplace.

Anura’s Secret Sauce

Anura doesn’t look at ads or the content; instead, we focus on the visitor. Anura collects hundreds of data points on each user and runs that information through our analytical software to determine whether the user is real or fraudulent.

With trillions of impressions processed to date, Anura offers one of the strongest ad fraud solutions in the industry to keep your brand safe. In other words, when Anura marks traffic as bad, it isn’t just likely—we are telling you that visitor cannot be real.
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