Fraud and Bot Detection
5 / 5 Based on 32 reviews
Maximize Performance by Filtering Out Bots and Fraud
The world’s most accurate fraud solution protects your web assets by eliminating bots, malware and human fraud, ensuring your content is seen by real people.
What is Anura?
The ad fraud solution that accurately identifies bots, malware and human fraud.
As the world’s most accurate fraud solution, Anura protects your web assets by eliminating bots, malware, and human fraud, ensuring your content is seen by real people. Anura’s accuracy, thoroughness, and analytics are unmatched in the industry.
Increase Campaign Performance
Correctly identifying fraudulent activity provides a truer perspective on your campaign performance. Making data-driven decisions based on accurate data will drive more conversions and ultimately increase ROAS (return on ad spend).
Reduce Wasted Ad Spend
Reduce wasted ad spend by eliminating fraudulent activity. Free up your sales team to spend more time with real prospects and less time chasing fake visitors that won't convert. Save the wasted ad spend or reinvest it in real people to see a boost in ROI.
Protect Your Brand Reputation
Brand reputation takes years to build and moments to destroy. Anura protects against fraudulent activity that can destroy your brand reputation, cause future sales loss, waste company resources, and decrease company morale.
Anura Solutions
Regardless of your industry or marketing channel,
Anura is the solution for all.
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Affiliate Marketing
On average, 45% of all affiliate traffic is fraudulent. Fraudulent affiliate activities cheat your business and legitimate affiliates out of earned commissions.
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Brands
Your reputation is an invaluable resource. It takes years to build a strong reputation and just minutes to lose. Anura protects and improves your brand reputation and value by guarding your site against fraudulent traffic and the negative impact that results.
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Clicks
Protect against bots, competitor fraud, and click farms that drain your advertising budget leading to poor conversion rates and wasted marketing resources.
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eCommerce
Chargebacks are a risk to your merchant account and can damage your reputation. Chargeback processing takes significant time, causing financial loss, payment of commissions to illegitimate affiliates and even loss of inventory.
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Lead Generation
Lead generation fraud is caused by invalid traffic (IVT) using bots, malware, and human fraud farms to fill out forms using real information to bypass detection. Identify bad leads BEFORE you call them.
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Programmatic
Programmatic advertising has the highest rate of fraud at 40-50% on average. Fraudsters take advantage of non-human involvement and deploy sophisticated methods to steal your marketing dollars.
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Search & Social
Automatically hide ads from fraudulent visitors on popular platforms and social media sites. No need to apply for refunds because your ads are only shown to real people.
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TCPA
The #1 driver to TCPA class litigation is directly related to bad leads. Reduce TCPA risks by eliminating fraudulent leads.
Integration
Anura works with any platform
Integrating Anura into your web assets is a smart move that can help minimize the risk of fraud, no matter where you install our solution or what platform it integrates with. It's simple and flexible - giving you instant responses to the source and amounts of fraud.
Trusted by over 2 million domains
Aided by Anura Solutions, QuinStreet was able to apply existing brand spend more productively; conversions increased 20-25% with no change in budget allocation. This led to further increases in QuinStreet’s branded wallet share.
Marty Collins
Chief Legal and Privacy Officer
Anura doesn’t just mitigate ad fraud, it grows your company. Since making the switch to Anura, our clients have seen a 100% improvement in the quality of traffic and increased their spend with us. Anura is boosting our ROI along with helping our company grow; no other ad fraud solution has ever done that for us.
Joe D'Aloia
Director of Campaign Operations
Quality of Traffic
Our number one priority is to protect the quality of leads that we send to our advertisers. To that end, an essential component of our analytics platform is Anura. Unlike other fraud detection solutions that we've tried, Anura avoids false positives and gives us the insights that we need to navigate an always challenging affiliate landscape.
Joey Lin
President and Founder
Beyond the easy-to-use analytics dashboard, BriteBox trusts in the accuracy of Anura's identification of fraud, both in the pre-bid and post-click analysis. After processing over 18 million visitors and yet to see a false positive, BriteBox sees the long-term benefits of having accuracy in their ad fraud vendor.
Penny Lee
Former Head of Sales
No False Positives
Picture Anura and other ad fraud solutions like a Venn Diagram. There is a section that overlaps that both Anura and other solutions catch, but then there is the other area. We find that the Anura system catches a lot of stuff the others didn't, and overall, paints a better picture of what is actually happening.
Compliance Team
Anura and their team have been instrumental in our efforts to maintain high-quality traffic to our site while growing our network audience. Their platform aligns with our mission to deliver high intent users to our carrier partners, and we've been pleased with the overall results.
Lev Barinskiy
Co-Founder and CEO
Industry Leaders
Anura has been leading the industry since 2015
- Benchmarked against validated conversion data since 2005.
- Led by an industry expert with 30 years of experience.
- No numerical scoring: Anura gives definitive responses.
- Proprietary decision science is exclusive to Anura.
- All fraud data is processed in-house to ensure accuracy and security.
Learn how Anura helped Launch Potato protect clients from fraud that is pervasive in their promotions, in the gaming and sweepstakes verticals.
Learn how Anura helped VPP Technologies grapple with the challenges of ad fraud and the limitations of traditional fraud detection solutions.
Learn how Anura delivered a 90% reduction in fraud for Closed Loop by detecting fraudulent leads and eliminating false positives for clients in paid search campaigns.
Learn how Anura delivered a 90% reduction in fraud for Closed Loop by detecting fraudulent leads and eliminating false positives for clients in paid search campaigns.
Learn how Randall-Reilly recovered ad spend from traffic providers, improved the quality of service to their customers, reduced their risk footprint, and proactively stopped ad fraud.
Our Clients
Discover How Anura Transforms Businesses and Amplifies Success
Our mission is to increase our client’s growth and improve their marketing results through accurate and effective ad fraud mitigation. We do this by providing our clients with the accuracy, thoroughness, and analytics to increase their growth and protect their assets. We give you the transparency to control your marketing budget.
Resources
Sep 25, 2024
4 min read
How to Identify Bot Traffic in Google Analytics
Sep 11, 2024
4 min read
Bot Farms: What They Are & How They're Used
Aug 28, 2024
4 min read
Device Spoofing: What Is It & How to Protect Your Ads
Aug 14, 2024
4 min read
5 Essential Fraud Risk Management Strategies
Jul 31, 2024
4 min read
How to Identify & Stop Instagram Spam Bots
Aug 7, 2024
4 min read
What Happens if You Click a Suspicious Ad: Risks and Prevention Tips
Aug 5, 2024
3 min read
What Percentage of Fraud Is Solved: Insights for Digital Marketers
May 28, 2024
3 min read
What is Google Arbitrage?
Mar 27, 2024
2 min read
What is Search Arbitrage?
Mar 26, 2024
2 min read
What is Cannibalization in Digital Marketing
Mar 25, 2024
2 min read
What is Lead Generation?
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