Recognized as a leading expert in ad fraud technology
What is Anura?
The ad fraud solution that accurately identifies bots, malware, AI assisted fraud, and human fraud.
As the world’s most accurate ad fraud prevention platform, Anura protects your web assets by eliminating bots, malware, AI assisted fraud, and human fraud, ensuring your content is seen by real people. Anura’s accuracy, thoroughness, and analytics are unmatched in the industry.
Increase Campaign Performance
Increase Campaign PerformanceCorrectly identifying fraudulent activity provides a truer perspective on your campaign performance. Making data-driven decisions based on accurate data will drive more conversions and ultimately increase ROAS (return on ad spend).
Reduce Wasted Ad Spend
Reduce Wasted Ad SpendReduce wasted ad spend by eliminating fraudulent activity. Free up your sales team to spend more time with real prospects and less time chasing fake visitors that won't convert. Save the wasted ad spend or reinvest it in real people to see a boost in ROI.
Protect Your Brand Reputation
Protect Your Brand ReputationBrand reputation takes years to build and moments to destroy. Anura protects against fraudulent activity that can destroy your brand reputation, cause future sales loss, waste company resources, and decrease company morale.
Anura guarantees 99.999% accuracy when identifying visitors as bad.
Integration
Anura works with any platform
Integrating Anura's ad fraud prevention platform into your web assets is a smart move that can help minimize the risk of fraud, no matter where you install our solution or what platform it integrates with. It's simple and flexible — giving you instant responses to the source and amounts of fraud.
What clients say
Trusted by teams that demand accuracy.
Maintain high-quality traffic
Anura and their team have been instrumental in our efforts to maintain high-quality traffic to our site while growing our network audience. Their platform aligns with our mission to deliver high intent users to our carrier partners, and we've been pleased with the overall results.
Lev Barinskiy
Co-Founder and CEO
Saved our business
Anura literally saved our business. We were getting swarmed with untold amounts of bot traffic to our call/sales funnel, but with the installation of a snippet of Anura code and some tech wizadry (all of which they walked me through)... problem solved and business saved! Biz-saving, stress reducing, and worth every penny.
Peter Giza
Co-Founder
Excellent client service
I have worked with Anura for a couple of years now. They have excellent client service, and the product has met every expectation I have engendered. They have responded quickly and effectively to our requests to enhance our product experience. I recommend them without reservation.
Dennis Evanson
Compliance and QA
18M+ visitors processed with zero false positives
Beyond the easy-to-use analytics dashboard, BriteBox trusts in the accuracy of Anura's identification of fraud, both in the pre-bid and post-click analysis. After processing over 18 million visitors and yet to see a false positive, BriteBox sees the long-term benefits of having accuracy in their ad fraud vendor.
Penny Lee
Former Head of Sales
Catches fraud others miss
Picture Anura and other ad fraud solutions like a Venn Diagram. There is a section that overlaps that both Anura and other solutions catch, but then there is the other area. We find that the Anura system catches a lot of stuff the others didn't, and overall, paints a better picture of what is actually happening.
Compliance Team
Apollo Interactive
Reduced user acquisition costs
At Gaijin Entertainment, we're running all of our relevant online traffic by Anura to eliminate user acquisition fraud for our online gaming titles. They have helped us to greatly reduce direct acquisition costs as well as the time needed to identify and ban fraudulent sources. They have a great and very responsive customer service that promptly handles questions and other inquiries. A definitive recommendation.
Dennis Wierzbowski
Head of Influencer Marketing
Identified bad affiliates
Anura was able to identify the affiliates who were not the best affiliates. We were able to start pruning our affiliate lists because of what we found in Anura. We were going to pay affiliates a lot of money, but because of chargebacks and other issues, we were actually losing money.
Judith-Ann Sarjaent
5 star reviews on Google — all earned, never bought.
What Clients Say
Trusted by teams that demand accuracy.
100% improvement in the quality of traffic
Anura doesn’t just mitigate ad fraud, it grows your company. Since making the switch to Anura, our clients have seen a 100% improvement in the quality of traffic and increased their spend with us. Anura is boosting our ROI along with helping our company grow; no other ad fraud solution has ever done that for us.
Joe D'Aloia
Director of Campaign Operations
20-25% increase in conversions
Aided by Anura Solutions, QuinStreet was able to apply existing brand spend more productively; conversions increased 20-25% with no change in budget allocation. This led to further increases in QuinStreet’s branded wallet share.
Marty Collins
Chief Legal and Privacy Officer
Avoids false positives
Our number one priority is to protect the quality of leads that we send to our advertisers. To that end, an essential component of our analytics platform is Anura. Unlike other fraud detection solutions that we've tried, Anura avoids false positives and gives us the insights that we need to navigate an always challenging affiliate landscape.
Joey Lin
President and Founder
Maintain high-quality traffic
Anura and their team have been instrumental in our efforts to maintain high-quality traffic to our site while growing our network audience. Their platform aligns with our mission to deliver high intent users to our carrier partners, and we've been pleased with the overall results.
Lev Barinskiy
Co-Founder and CEO
Saved our business
Anura literally saved our business. We were getting swarmed with untold amounts of bot traffic to our call/sales funnel, but with the installation of a snippet of Anura code and some tech wizadry (all of which they walked me through)... problem solved and business saved! Biz-saving, stress reducing, and worth every penny.
Peter Giza
Co-Founder
Excellent client service
I have worked with Anura for a couple of years now. They have excellent client service, and the product has met every expectation I have engendered. They have responded quickly and effectively to our requests to enhance our product experience. I recommend them without reservation.
Dennis Evanson
Compliance and QA
Catches fraud others miss
Picture Anura and other ad fraud solutions like a Venn Diagram. There is a section that overlaps that both Anura and other solutions catch, but then there is the other area. We find that the Anura system catches a lot of stuff the others didn't, and overall, paints a better picture of what is actually happening.
Compliance Team
Apollo Interactive
Identified bad affiliates
Anura was able to identify the affiliates who were not the best affiliates. We were able to start pruning our affiliate lists because of what we found in Anura. We were going to pay affiliates a lot of money, but because of chargebacks and other issues, we were actually losing money.
Judith-Ann Sarjaent
Reduced user acquisition costs
At Gaijin Entertainment, we're running all of our relevant online traffic by Anura to eliminate user acquisition fraud for our online gaming titles. They have helped us to greatly reduce direct acquisition costs as well as the time needed to identify and ban fraudulent sources. They have a great and very responsive customer service that promptly handles questions and other inquiries. A definitive recommendation.
Dennis Wierzbowski
Head of Influencer Marketing
18M+ visitors processed with zero false positives
Beyond the easy-to-use analytics dashboard, BriteBox trusts in the accuracy of Anura's identification of fraud, both in the pre-bid and post-click analysis. After processing over 18 million visitors and yet to see a false positive, BriteBox sees the long-term benefits of having accuracy in their ad fraud vendor.
Penny Lee
Former Head of Sales
Industry Leaders
Anura has been leading the industry since 2015
- Benchmarked against validated conversion data since 2005.
- Led by an industry expert with 30 years of experience.
- No numerical scoring: Anura gives definitive responses.
- Proprietary decision science is exclusive to Anura.
- All fraud data is processed in-house to ensure accuracy and security.
Learn how Anura helped Launch Potato protect clients from fraud that is pervasive in their promotions, in the gaming and sweepstakes verticals.
Learn how Anura helped VPP Technologies grapple with the challenges of ad fraud and the limitations of traditional fraud detection solutions.
Learn how Anura delivered a 90% reduction in fraud for Closed Loop by detecting fraudulent leads and eliminating false positives for clients in paid search campaigns.
Learn how Anura delivered a 90% reduction in fraud for Closed Loop by detecting fraudulent leads and eliminating false positives for clients in paid search campaigns.
Learn how Randall-Reilly recovered ad spend from traffic providers, improved the quality of service to their customers, reduced their risk footprint, and proactively stopped ad fraud.
Our Clients
Discover How Anura Transforms Businesses and Amplifies Success
Our mission is to increase our client’s growth and improve their marketing results through accurate and effective ad fraud mitigation. We do this by providing our clients with the accuracy, thoroughness, and analytics to increase their growth and protect their assets. We give you the transparency to control your marketing budget.
