Accurately Identify Bots, Malware, and Human Fraud

Increase campaign performance by reducing wasted ad spend, chargebacks, TCPA issues, and more.

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What is Ad Fraud?

Ad fraud is the practice of viewing, clicking, converting, or generating false interactions with any web asset for the sole purpose of earning money directly or indirectly.

Ad Fraud Detection
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How Big is Ad Fraud?

25%

of all paid traffic is fraudulent

$65B

lost to fraud in 2020

$100B

Expected to be lost in 2023

How much is fraud costing you?
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What is Anura?

Anura is an ad fraud solution that accurately identifies bots, malware, and human fraud.

Increase Campaign Performance

Reduce Chargebacks

Reduce Wasted Ad Spend

Reduce TCPA Issues

The Anura Difference

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Marty Collins

"Aided by Anura Solutions, QuinStreet was able to apply existing brand spend more productively; conversions increased 20-25% with no change in budget allocation. This led to further increases in QuinStreet’s branded wallet share."

Marty Collins,
Chief Legal and Privacy Officer

20-25% Increase in Conversions

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Penny Lee

"Beyond the easy-to-use analytics dashboard, BriteBox trusts in the accuracy of Anura's identification of fraud, both in the pre-bid and post-click analysis. After processing over 18 million visitors and yet to see a false positive, BriteBox sees the long-term benefits of having accuracy in their ad fraud vendor. "

Penny Lee

18 Million Visitors

No False Positives

Compliance Team

Picture Anura and other ad fraud solutions like a Venn Diagram. There is a section that overlaps that both Anura and other solutions catch, but then there is the other area. We find that the Anura system catches a lot of stuff the others didn't, and overall, paints a better picture of what is actually happening. 

Compliance Team

Found 200-300% More Fraud

Lev Barinskiy

"Anura and their team have been instrumental in our efforts to maintain high-quality traffic to our site while growing our network audience. Their platform aligns with our mission to deliver high intent users to our carrier partners, and we've been pleased with the overall results."

Lev Barinskiy

Delivered High Intent Users to Our Carrier Partners

Ophir Laizerovich

"I've used other analytics companies to review my traffic quality, but nothing compared to the deep insight Anura provides. I've now transitioned to using only Anura and leverage its' analytics to improve the ROI of my campaigns." 

Ophir Laizerovich

Provides Deep Insights

Judith-Ann Sarjeant

"Anura was able to identify the affiliates who were not the best affiliates. We were able to start pruning our affiliate lists because of what we found in Anura. We were going to pay affiliates a lot of money, but because of chargebacks and other issues, we were actually losing money." 

Judith-Ann Sarjaent

Eliminated Affiliate Fraud

As Seen in

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Explore Our Recent Blogs

In digital marketing, merchants looking to add new leads and contacts to their marketing campaigns may use a large variety of...
To sustain consistent growth, businesses need to gain leads and add new customers. Affiliate marketing campaigns draw on networks...
Fraud comes in many forms. Every day, criminals strive to find new ways to defraud companies of their money—including their ad...
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