Ad fraud is the practice of viewing, clicking, converting, or generating false interactions with any web asset for the sole purpose of earning money directly or indirectly.
of all paid traffic is fraudulent
lost to fraud in 2020
Expected to be lost in 2023
"Aided by Anura Solutions, QuinStreet was able to apply existing brand spend more productively; conversions increased 20-25% with no change in budget allocation. This led to further increases in QuinStreet’s branded wallet share."
"Beyond the easy-to-use analytics dashboard, BriteBox trusts in the accuracy of Anura's identification of fraud, both in the pre-bid and post-click analysis. After processing over 18 million visitors and yet to see a false positive, BriteBox sees the long-term benefits of having accuracy in their ad fraud vendor. "
No False Positives
“Picture Anura and other ad fraud solutions like a Venn Diagram. There is a section that overlaps that both Anura and other solutions catch, but then there is the other area. We find that the Anura system catches a lot of stuff the others didn't, and overall, paints a better picture of what is actually happening.”
"Anura and their team have been instrumental in our efforts to maintain high-quality traffic to our site while growing our network audience. Their platform aligns with our mission to deliver high intent users to our carrier partners, and we've been pleased with the overall results."
"I've used other analytics companies to review my traffic quality, but nothing compared to the deep insight Anura provides. I've now transitioned to using only Anura and leverage its' analytics to improve the ROI of my campaigns."
"Anura was able to identify the affiliates who were not the best affiliates. We were able to start pruning our affiliate lists because of what we found in Anura. We were going to pay affiliates a lot of money, but because of chargebacks and other issues, we were actually losing money."
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