What is Ad Fraud?

Ad fraud is the practice of viewing, clicking, converting, or generating false interactions with any web asset for the sole purpose of earning money directly or indirectly.  

Ad Fraud Glossary

What Is Ad Fraud Detection?

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How Big is Ad Fraud?

25% Of All Paid Traffic is Fraudulent
$42Billion Lost to Ad Fraud in 2019
$100Billion Expected to be Lost in 2023

How Much is Ad Fraud Costing You?

Ad Fraud Calculator

What is Anura?

Anura is an ad fraud solution that monitors your traffic to identify real users versus bots, malware, and human fraud.  

 

Explore Anura

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Anura Helps Our Clients

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Increase Campaign Performance 

Anura's robust analytics enable you to drill deep into your data and make increasingly savvy decisions over time—improving campaign performance and delivering impressive ROI. 

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Reduce Wasted Ad Spend 

We are dedicated to providing you updated, actionable data based on real customer activity in real-time so you can minimize wasted ad spend.   

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Reduce Chargebacks 

Anura enables you to detect fraud before you sell to a client, reducing chargebacks, and increasing profitability.  

 

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Reduce TCPA Issues 

Anura detects when a real user fills out your lead generation forms, as opposed to a bot, malware, or human fraud farm, thereby enabling you to avoid costly TCPA violations.  

As Seen In

What Our Clients Say

Penny Lee

BriteBox

Beyond the easy-to-use analytics dashboard, BriteBox trusts in the accuracy of Anura's identification of fraud, both in the pre-bid and post-click analysis. After processing over 18 million visitors and yet to see a false positive, BriteBox sees the long-term benefits of having accuracy in their ad fraud vendor.

Read the BriteBox Case Study

Marty Collins

QuinStreet

Aided by Anura Solutions, QuinStreet was able to apply existing brand spend more productively; conversions increased 20-25% with no change in budget allocation. This led to further increases in QuinStreet's branded wallet share. 

Read the QuinStreet Case Study

Omar Tahari

A4G

“When compared to other ad fraud verification vendors, Anura is a step above the current market solutions. Their Analytics solution is unlike anything else we have seen and the accuracy of their metrics has helped us improve our customer satisfaction quite a bit. I would definitely recommend Anura to anyone who is serious about reducing ad fraud.”

Read the A4G Case Study

Lev Barinskiy

Smart Financial

" Anura and their team have been instrumental in our efforts to maintain high-quality traffic to our site while growing our network audience. Their platform aligns with our mission to deliver high intent users to our carrier partners and we've been pleased with the overall results." 

Judith-Ann Sarjaent

Web Services Company

"Anura was able to identify the affiliates who were not the best affiliates. We were able to start pruning our affiliate lists because of what we found in Anura." "We were going to pay affiliates a lot of money, but because of chargebacks and other issues, we were actually losing money."

Read the Global Web Services Case Study

Compliance Team

Apollo Interactive

Picture Anura and other ad fraud solutions like a Venn Diagram. There is a section that overlaps that both Anura and other solutions catch, but then there is the other area. We find that the Anura system catches a lot of stuff the others didn't, and overall, paints a better picture of what is actually happening.

 

Read the Apollo Interactive Case Study

Ophir Laizerovich

LeadThink

"I've used other analytics companies to review my traffic quality but nothing compared to the deep insight Anura provides. I've now transitioned to using only Anura and leverage its' analytics to improve the ROI of my campaigns"

 

Read the LeadThink Case Study

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