When Accuracy Matters
A Simple Solution to the Complexity of Ad FraudSchedule a Demo
Over a Decade of Development
Billions of analyzed clicks and direct client feedback result in more complete profiles and stronger rule sets.
A Year Long Study in Ad Fraud.
Mismarking Good Traffic as Bad and Bad Traffic as Good Could Affect Your Third-Party Tools Accuracy.
Anura improved the accuracy of good versus bad traffic by 3.3%, which yielded a 23.6% rate of return against your marketing budget.
Through an extensive year-long study of internet traffic, Anura® proves that looking at a visitor through the eyes of an advertiser produces a more accurate score and improved ROI for clients that care about true performance. Learn why accuracy is based on true performance and true conversions, and why being an advertiser first helps Anura® understand the complexities of ad fraud.
Download the ReportReady to Put Bad Traffic Behind You?
Let's Get StartedOur technology is not based on some made up marketing term. It's based on over a decade of data collection of actual client traffic. Using this data and client feedback, Anura identifies the good traffic from the bad so that you can make better, more accurate decisions about your traffic providers.
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Anura® Script
Analyses the most comprehensive set of data points to ensure scoring accuracy.
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Anura® Direct
Quick. Simple. Direct. Responses are generated in real-time to make decisions seamlessly in a pre-bid process.
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Anura® Reporting
Simple enough for new users but robust enough for experienced professionals.
Simple Answers to Complex Problems
There's no complicated data to interpret, just simple results. See what's hurting your budget, and what's not, with the click of a button.
Accurate, Verifiable Results
Is your current traffic scoring provider accurate? Does the traffic you receive convert? If you can't say "yes," we have reports to help you identify where your issues lie.
Easy to Understand Interface
Drill down or pull back on all aspects of your campaigns. You won't need a definition field with our self-explanatory interface.
Painless Customer Support
Whether you're big, small, or somewhere in between, our Account Management team is available to serve you.
