A Year Long Study in Ad Fraud.
Mismarking Good Traffic as Bad and Bad Traffic as Good Could Affect Your Third-Party Tools Accuracy.
Anura improved the accuracy of good versus bad traffic by 3.3%, which yielded a 23.6% rate of return against your marketing budget.
Through an extensive year-long study of internet traffic, Anura® proves that looking at a visitor through the eyes of an advertiser produces a more accurate score and improved ROI for clients that care about true performance. Learn why accuracy is based on true performance and true conversions, and why being an advertiser first helps Anura® understand the complexities of ad fraud.Download the Report
Ready to Put Bad Traffic Behind You?Let's Get Started
Our technology is not based on some made up marketing term. It's based on over a decade of data collection of actual client traffic. Using this data and client feedback, Anura identifies the good traffic from the bad so that you can make better, more accurate decisions about your traffic providers.
Analyses the most comprehensive set of data points to ensure scoring accuracy.
Quick. Simple. Direct. Responses are generated in real-time to make decisions seamlessly in a pre-bid process.
Simple enough for new users but robust enough for experienced professionals.