Guard yourself against lead generation fraud to increase TCPA compliance, improve ROI, keep more of your budget, and protect your brand.
Reduce TCPA Violations
When you call people who never filled out your lead generation form, you risk running afoul of the Telephone Consumer Protection Act (TCPA)—and you risk being fined up to $1,500 per incident. By determining in real time whether users are real or not, Anura helps you avoid penalties and cultivate higher-quality leads.
According to our findings, 25 percent of all web traffic is fraudulent. In other words, 1 in every 4 leads you generate are fraudulent. These fraudulent leads water down your investments. With Anura, you can make sure only legitimate traffic comes your way.
Anura helps you extend your marketing budget by ensuring your efforts aren’t wasted on bots, malware, and human fraud farms. As a result, you’ll have more resources to invest in marketing to real people.
If you call a lot of people who never gave you their information, your brand can develop a bad reputation—and quickly. On top of that, you can expect call center volumes to increase with irate customers voicing their irritation. By blocking bogus leads from the outset, Anura helps you avoid these issues altogether and protect your brand.