Publishers use Anura to improve traffic quality, reduce chargebacks, protect their reputations, and generate more revenue.
Improve Traffic Quality
When you’re selling bad traffic, you’re going to lose clients—it’s that simple. With the ability to identify fraudulent traffic in real-time, Anura enables you to take proactive steps to filter out fraudulent traffic and deliver more value to advertisers.
When publishers purchase fraudulent traffic, not only do they waste their advertisers' budgets, but they often have to pay those costs back. With Anura, publishers can stop fraud before selling traffic to advertisers, reducing chargebacks, and increasing the chances customers get the value they’re looking for.
Ad fraud can cause publishers’ reputations to take a hit, which can significantly limit the market of potential customers. Anura enables publishers to keep their reputations intact with a product that accurately tells them which traffic can be ignored and eliminated in real-time.
Anura helps publishers strengthen their bottom lines by delivering more value to advertisers, which in turn encourages them to reach deeper into their wallets for their next campaign. As a result, publishers can continue to grow their operations while keeping all relevant stakeholders and investors happy.