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Ad Fraud

Ad Stacking Fraud Is Easy To Detect, If You Know What To Look For

Ad fraud is a growing problem, with fraudsters devising a seemingly never-ending number of methods designed to take money out of your pockets and hurt your campaigns. In fact, according to Juniper Research, the ad fraud problem is expected to reach $100 billion by 2023, more than doubling from the...
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Ad Fraud

How the Use of CAPTCHA Can Hurt User Experience

CAPTCHAs help protect websites from bots—and only bots—making it harder for fraudsters to use this common method to attack your site.
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Ad Fraud

Ad Fraud Detection Techniques Your Organization Must Adopt

Ad fraud is already a massive problem, and it’s only going to get worse. Case in point? Juniper Research predicts that the ad fraud problem will balloon into a staggering $100 billion problem by 2023, increasing 238 percent from the $42 billion fraudsters took in 2019.
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Ad Fraud Solution

How reCAPTCHA v3 Differs from an Ad Fraud Solution

Ad fraud is a serious problem for advertisers, marketers, and e-commerce companies. In fact, a recent study from Juniper Research found that ad fraud cost companies $42 billion in 2019, a 21 percent uptick from the previous year. Making matters worse, the firm predicts that losses will balloon to...
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Ad Fraud Solution

How Affiliate Marketing Companies Can Fight Ad Fraud

Fraudsters aren’t picky when it comes to choosing their ad fraud victims. Big brands, small businesses, and affiliates are all ripe for picking. Affiliates, in particular, are vulnerable because they don’t think fraudsters would go after the little guy. Wrong. Money is money, and for affiliates who...
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Digital Marketing

Costs and Benefits of Using an Advertising Fraud Solution

Ad fraud can have a serious impact on any business. Not only can ad fraud eat your budget and water down ROI, it can also suck up a lot of time, causing your business to incur hefty opportunity costs along the way.
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Digital Marketing

Every Penny Counts: Stop Losing Money from Affiliate Marketing Fraud

It is a terrible fact, but affiliate marketing fraud costs businesses quite a bit of money. 
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Ad Fraud

Five Common Marketing Campaign Performance Challenges

Advertising teams, regardless of industry or tenure, face challenges when it comes to optimizing various parts of their marketing campaign strategy. While there can be similar goals, themes, and channels for each campaign, teams may find themselves looking for ways to turn their strategy into a...
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Digital Advertising

The Top 8 Things Every Online Ad Publisher Should Know About Ad Fraud

Ad fraud is something that every online ad publisher needs to be familiar with these days. According to Adobe research relayed by The Wall Street Journal, 28 percent of all online traffic is fraudulent. 
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Ad Fraud

Payment Fraud On the Rise: How It's Affecting Your Organization

Research from the 2019 AFP® Payments Fraud and Control Survey Report by J.P. Morgan shows that payment fraud across all industries is a serious issue. According to the report, payment fraud has increased 20 percent since 2014, and 82 percent of businesses were targeted in 2018. 
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