Explore Anura

The Most Powerful and Accurate Ad Fraud Solution

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Anura Excels at Performance Based Campaigns

Anura is an ad fraud solution that monitors traffic and identifies whether a visitor is real or the result of bots, malware, or human fraud. Built and optimized on customer conversion data for the past two decades, Anura excels in conversion-based campaigns, finding more fraud with greater accuracy than anything else on the market. 

How Anura Works

When someone or something lands on your web asset, Anura collects hundreds of data points about that visitor. 

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Through a combination of machine learning and experienced engineers, we analyze the resulting data, looking for a digital footprint of fraudulent activity.

We then deliver a real-time result that indicates whether the visitor is real or fake.

Armed with that information, you can quickly decide what to do with the visitor.

No False Positives

We only classify visitors as fraudulent when we are 100% confident they are not real, thereby eliminating false positives.

Best in Class Analytics Dashboard

Anura’s extensive dashboard allows you to customize reporting with the ability to drill down multiple levels, highlighting areas of concern. The dashboard allows you to pinpoint exactly where the fraud is coming from in order to defend against it in real-time.

Ability to analyze data by unlimited source and campaign.

Definitive scoring solution – we only mark traffic as BAD when we are 100% confident it’s not a real visitor.

Choose from a variety of metrics to view your data.

Easy to visualize traffic trends over time.

Customize your data set and expose transparency to our results.

Export any report to CSV or PDF on demand.

Filter your results by specific search criteria.

View details on a variety of metrics with drilldowns and pivots to help pinpoint fraudulent traffic.

Several account management features to control your environment including a real-time reporting API, alerts, user control, and more.

Integration 

Integrating Anura into your web assets is simple, flexible, and gives you the ability to get responses immediately.

We offer two simple but flexible integration methods.

Anura Script

Identifies the most complex types of fraud, known as sophisticated invalid traffic (SIVT). 
Provides real-time responses for real-time decisions.
Allows for simple JavaScript integration.

Anura Script

Anura Direct

Streamlined for speed by responding in milliseconds.
Designed to identify the most common types of fraud, known as general invalid traffic (GIVT). 
Allows for simple integration using REST API.

Anura Direct

Partners

Anura is pre-installed in many industry-leading platforms, including Google Tag Manager and WordPress, which makes using our solution as simple as flipping a switch.