Anura is an ad fraud solution that monitors traffic and identifies whether a visitor is real or the result of bots, malware, or human fraud. Built and optimized on customer conversion data for the past two decades, Anura excels in conversion-based campaigns, finding more fraud with greater accuracy than anything else on the market.
When someone or something lands on your web asset, Anura collects hundreds of data points about that visitor.
Through a combination of machine learning and experienced engineers, we analyze the resulting data, looking for a digital footprint of fraudulent activity.
We then deliver a real-time result that indicates whether the visitor is real or fake.
Armed with that information, you can quickly decide what to do with the visitor.
We only classify visitors as fraudulent when we are 100% confident they are not real, thereby eliminating false positives.
Anura’s dashboard allows you to customize reporting with the ability to drill down multiple levels, pinpointing exactly where the fraud is coming from.
Integrating Anura into your web assets is a flexible and simple process that gives you the ability to get responses immediately.
Anura integrates into your platform seamlessly to deliver definitive analysis that enables you to maximize your campaign’s performance.
Installation is effortless using Anura's Integration Wizard.
Within moments of completing integration, you have instant access to your data.
Anura is pre-installed in many industry-leading platforms, including Google Tag Manager and WordPress, which makes using our solution as simple as flipping a switch.
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