Explore Anura

The Most Powerful and Accurate Ad Fraud Solution

Anura Excels at Performance Based Campaigns

Anura is an ad fraud solution that monitors traffic and identifies whether a visitor is real or the result of bots, malware, or human fraud. Built and optimized on customer conversion data for the past two decades, Anura excels in conversion-based campaigns, finding more fraud with greater accuracy than anything else on the market. 

How Anura Works

When someone or something lands on your web asset, Anura collects hundreds of data points about that visitor. 

laptop with magnifying glass in blue hex

Through a combination of machine learning and experienced engineers, we analyze the resulting data, looking for a digital footprint of fraudulent activity.

We then deliver a real-time result that indicates whether the visitor is real or fake.

Armed with that information, you can quickly decide what to do with the visitor.

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and see your detailed campaign analytics

No False Positives

We only classify visitors as fraudulent when we are 100% confident they are not real, thereby eliminating false positives.

Comprehensive Analytics

Anura’s dashboard allows you to customize reporting with the ability to drill down multiple levels, pinpointing exactly where the fraud is coming from.

Ability to analyze data by unlimited source and campaign.

Definitive scoring solution – we only mark traffic as BAD when we are 100% confident it’s not a real visitor.

Choose from a variety of metrics to view your data.

Easy to visualize traffic trends over time.

Customize your data set and expose transparency to our results.

Export any report to CSV or PDF on demand.

Filter your results by specific search criteria.

View details on a variety of metrics with drilldowns and pivots to help pinpoint fraudulent traffic.

Several account management features to control your environment including a real-time reporting API, alerts, user control, and more.

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Test Drive Our Powerful Solution

to experience the difference firsthand!

Integration 

Integrating Anura into your web assets is a flexible and simple process that gives you the ability to get responses immediately.

Anura's Simple Integrations

We integrate with the
industry's most popular platforms

We offer two simple but flexible integration methods.

Anura Script

Identifies the most complex types of fraud, known as sophisticated invalid traffic (SIVT). 
Provides real-time responses for real-time decisions.
Allows for simple JavaScript integration.

Anura Direct

Designed to identify the most common types of fraud, known as general invalid traffic (GIVT). 
Streamlined for speed by responding in milliseconds.
Allows for simple integration using REST API.