Two Simple, but Flexible Methods to Integrate in Any Situation
Anura Direct uses server-to-server communication for time-sensitive decisions. It excels at identifying fraud with limited user data. Ideally, Anura Direct is used for click analysis and programmatic campaigns.
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"Picture Anura® and other ad fraud solutions like a Venn Diagram. There is a section that overlaps that both Anura and other solutions catch, but then there is the other area. We find that the Anura system catches a lot of stuff that the others didn't, and overall, paints a better picture of what is actually happening."
What's the Difference Between Anura Script and Direct Implementations?
|Anura Script||Anura Direct|
|Ideal Analysis||Conversions and Post-Click Analysis||Click Analysis and Programmatic Campaigns|
|Results Displayed||Good | Warning | Bad||Non-Suspect | Suspect|
|Analysis Method||Comprehensive for GIVT/SIVT* and Beyond||Streamlined for Speed|
|Implemented on||Client Side||Server or Client Side|
* General Invalid Traffic/Sophisticated Invalid Traffic