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What You Need to Know about Lead Generation Fraud
Lead generation is a key activity that contributes to business growth. However, lead generation fraud can drive up the cost of leads and cause numerous other problems for the business. To combat lead gen fraud, it’s important to know what it is and where it comes from.
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What’s in the Lead Generation Fraud Whitepaper?
- Data on how much leads cost by industry & marketing channel
- An explanation of how to calculate lifetime customer value
- Information about the impacts of lead generation fraud
- Tips for preventing lead generation fraud