Anura Honored by Fast Company as One of the Next Big Things in Tech.
Anura, a pioneering leader in the fight against digital ad fraud, has been recognized as one of the top five tech innovations in marketing and advertising for 2023 by Fast Company. While thousands of groundbreaking products and services debut each year, Anura rose above the more than 1,300 that were considered for this prestigious honor. After a months-long evaluation process, Fast Company identified the 119 best in 29 categories, ranging from AI and data to wellness and fitness.
Fast Company's Next Big Things in Tech awards celebrate innovations that display relevancy, ingenuity, proven progress, potential for scalability and long-term viability, and anticipated impact over the next five years. Anura cemented its spot among elite industry giants and emerging brands by making it easier for companies to avoid digital ad fraud.
Digital ad fraud accounts for an average of 25% of all paid online traffic, posing a substantial financial burden to businesses. In addition to the hard cost sunk in wasted advertising budgets, the hidden costs are even higher. Ad fraud diverts precious resources to pursuing bad leads and future marketing campaigns skewed by error-riddled analytics of past performance. It can also pose a huge risk to a brand’s reputation and their compliance with TCPA regulations, which can result in hefty fines and legal fees.
Anura's Search and Social Protect feature provides brands with a potent antidote that significantly mitigates these threats and ensures that businesses' digital marketing efforts reach genuine consumers rather than fraudulent entities. And it accomplishes this seamlessly with leading platforms like Google, Meta, TikTok, and LinkedIn.
By awarding Anura, Fast Company recognizes not only what the company has already accomplished but also its potential for significant future impact. “With Next Big Things in Tech, our aim is to honor projects based not only on what they’ve already achieved but where they’re poised to go,” says Fast Company global technology editor Harry McCracken. “...they’re driving progress in tangible ways on an array of fronts.”
Anura's acknowledgment as a major tech innovator underscores its commitment to effectively and efficiently combatting digital advertising fraud. The company's unique approach to addressing this urgent issue has yielded impressive results and promises to have a significant long-term impact.
"We are deeply honored to be recognized by Fast Company as one of the top tech innovations in marketing and advertising for 2023," said Beth Kahn, CFO and co-founder of Anura. "This accolade fuels our ongoing dedication to protect digital marketing efforts and ensure they reach the right audience."
For more information about Anura and its award-winning technology, please visit www.anura.io.
About Anura Solutions
Founded by husband-and-wife team, Rich and Beth Kahn, Anura is an ad fraud solution designed to improve campaign performance by accurately identifying bots, malware, and human fraud. The couple, who owned a company that was featured in the Inc. 5000 list five years in a row, have a long track record of entrepreneurial success—including earning an Ernst & Young entrepreneur award in technology.
Benchmarked against validated conversion data, Anura can ensure the accuracy and thoroughness of the solution. Anura also offers the most detailed analytics dashboard to provide proof of fraud. With a combination of machine learning and experienced engineers, Anura can detect even the most sophisticated fraud techniques in real-time.