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Why Anura?

Ad fraud detection that actually works.

Not all solutions actually solve fraud. See why so many businesses trust their fraud detection to us.

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Anura takes the guesswork out of fraud detection. We provide the industry's leading fraud solution with definitive results to improve your conversions and marketing spend. We deliver the level of accuracy, thoroughness, and analytics to exceed the demands of every industry. Anura’s fraud solution provides you with a complete suite of features and offers unparalleled customer service.

 
 
 
Here's what sets us apart:

No False Positives™ | No Lost Opportunities

  • Detects fraud with 99.999% accuracy when marking a visitor as fraudulent. No other solution ever comes close.
  • Offers peace of mind that comes with knowing you’re never blocking real visitors.
  • Stays ahead of the curve. Anura continually validates and updates rules and heuristics against true conversion data.
  • Gives the highest level of confidence that results are accurate and true fraud is eliminated.
Accuracy
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when identifying fraud
Discover how BriteBox processed 18M requests without a single false positive using Anura’s fraud solution 

Find More Fraud™ | Maximize Campaign Performance

  • Examines and assesses hundreds of data points about your traffic to learn WHO or WHAT is visiting your web assets and  improve performance.
  • Delivers real-time results with definitive responses identifying real and fraudulent visitors.
  • Leveraging machine learning with decades of human expertise to better identify fraud.
  • Uncovers the most sophisticated invalid traffic (SIVT) and prevents ever-evolving fraudulent traffic by bots, malware, and human activities.
Thoroughness
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more fraud found than competitors
Learn how Anura found 235% more fraud missed by an alternate solution

Proof of Fraud™ | Trusted Transparent Data

  • Provides access to the complete set of fraud tools you need to analyze traffic in real-time as it hits your web assets.
  • Accurately and quickly identifies threats to strengthen your defenses and improve your visitor quality.
  • Anura helps you drill down into your data to pinpoint the exact origin of fraud and develop an action plan to eliminate it or block it in real-time.
  • Dashboard displays summarized data for the granular insight necessary to remove any doubt of accuracy.
Analytics
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proof of fraud
Learn how Digital Media Solutions leveraged Anura’s ad fraud solution to accelerate company growth

Accuracy

No False Positives™ | No Lost Opportunities

  • Detects fraud with 99.999% accuracy when marking a visitor as fraudulent. No other solution has performance even close.
  • Offers peace of mind that comes with knowing you’re never blocking real visitors.
  • Stays ahead of the curve. Anura continually validates and updates rules and heuristics against true conversion data.
  • Gives the highest level of confidence that results are accurate and true fraud is eliminated.
Discover how BriteBox processed 18M requests without a single false positive using Anura’s fraud solution 

Thoroughness

Find More Fraud™ | Maximize Campaign Performance

  • Examines and assesses hundreds of data points about your traffic to learn WHO or WHAT is visiting your web assets and how to improve performance.
  • Delivers real-time results with definitive responses identifying real and fraudulent visitors.
  • Leveraging Machine learning with decades of human expertise to better identify fraud.
  • Uncovers the most sophisticated invalid traffic (SIVT) and prevents ever-evolving fraudulent traffic by bots, malware, and human activities.
Learn how Anura found 235% more fraud missed by an alternate solution

Analytics

Proof Of Fraud™ | Trusted Transparent Data

  • Provides access to the complete set of fraud tools you need to analyze traffic in real-time as it hits your web assets.
  • Accurately and quickly identifies threats to strengthen your defenses and improve your visitor quality.
  • Anura helps you drill down into your data to pinpoint the exact origin of fraud and develop an action plan to eliminate it or block it in real-time.
  • Dashboard displays summarized data for the granular insight necessary to remove any doubt of accuracy.
Learn how Digital Media Solutions leveraged Anura’s ad fraud solution to accelerate company growth

Rules & heuristics: pre-defined by experts.

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  • Pre-defined by experts and not configurable by the user
  • Fraud isn’t configurable, it’s either fraud or it isn’t
  • Rules that can be changed aren’t rules, they are recommendations

“He who represents himself, has a fool for a client.”
- Abraham Lincoln

 
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I have worked with Anura for a couple of years now. They have excellent client service, and the product has met every expectation I have engendered. They have responded quickly and effectively to our requests to enhance our product experience. I recommend them without reservation.

— Dennis Evanson, Randall Reilly, LLC

We've Got You Covered

  • Our support team is here for you 24/7 with live phone and chat support available Monday through Friday, from 8 am - 5 pm EST.
  • Anura’s team is committed to guiding clients through all phases of the Anura process from learning to testing to adopting to growing.
  • A library of educational resources including blogs, glossaries, eBooks, white papers, and other materials are available on demand.
  • Learn more on digital fraud-related topics from the fraud detection experts in the digital marketing space.
TAG Certified Seal

TAG Certified Against Fraud

Trustworthy Accountability Group (TAG) is the leading global initiative fighting to stop criminal activity and increase trust and transparency in digital advertising. TAG launched its Certified Against Fraud Program in 2016 to combat invalid traffic in the digital advertising supply chain. Companies that are shown to abide by the Certified Against Fraud Guidelines receive the Certified Against Fraud Seal and use the seal to publicly communicate their commitment to combating fraud.

Anura is a “TAG Certified Against Fraud” solution committed to identifying fraud and maximizing authentic customer reach before it begins to harm overall customer conversion.

Comprehensive Analytics

Anura’s dashboard allows you to customize reporting with the ability to drill down multiple levels, pinpointing exactly where the fraud is coming from.

Ability to analyze data by unlimited source and campaign.
Definitive scoring solution – we only mark traffic as BAD when we are 100% confident it’s not a real visitor.
Choose from a variety of metrics to view your data.
Easy to visualize traffic trends over time.
Customize your data set and expose transparency to our results.
Export any report to CSV or PDF on demand.
Filter your results by specific search criteria.
View details on a variety of metrics with drilldowns and pivots to help pinpoint fraudulent traffic.
Several account management features to control your environment including a real-time reporting API, alerts, user control, and more.
Raw reports. Ability to generate and export raw transactional reports for detailed data analysis.
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5 Star reviews on Google — all earned, never bought.

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Read The Reviews
FRAUD SOLUTION EXPERTS

Why do clients choose Anura?

  • Accurate Data - No False Positives
  • Identifies More Fraud
  • Transparent Proof of Fraud
  • Pinpoint the Source of Fraud
  • Unlimited Customer Support
  • Detailed Analytics Dashboard
  • Outstanding Reputation
  • TAG Certified Against Fraud
  • Ease of Integration
  • Cost Benefits
  • Fraud Definitions Set by Us, the Experts
  • All Fraud Data Developed In-House
  • All Clients Protected from Every New Threat Found. 
The level of customer service is much better than what we see from some of the other fraud monitoring solutions. When we see something odd and need more information, my rep is there to explain and advise. We don't get that level of service elsewhere.

— Penny Lee, Former Head of Sales at BriteBox

 
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