4 min read
6 Key Website Metrics to Track for Better Marketing Insights
TL;DR: This blog highlights six essential website metrics that marketers should monitor to optimize their campaigns...
Product
The world's most accurate ad fraud solution.
Anura takes the guesswork out of fraud detection. We provide the industry's leading fraud solution with definitive results to improve your conversions and marketing spend.
Here’s what
sets us apart
We deliver unmatched accuracy, comprehensive analytics, and integration flexibility to go beyond industry demands. Anura’s fraud solution provides you with a complete suite of features and offers unparalleled customer service.
Unmatched Accuracy
99.999% accurate when identifying visitors as bad
- Marks fraud only with certainty.
- Never blocks real, legitimate users. No false positives.
- Accuracy is guaranteed.
Comprehensive, Actionable Analytics
Gain insights with our in-depth dashboard
- Provides comprehensive insights into traffic quality.
- Pinpoints exact sources of fraud. No guessing.
- Targeted action to eliminate fraud.
Integration Flexibility
Hands-on guidance with unparalleled customer service
- Seamless and flexible integration.
- No tech team required for integration.
- Live unmatched support at every step.
Anura guarantees 99.999% accuracy when identifying visitors as bad.
We value our client's feedback.
We are a partner, not a vendor.
Why Clients Choose Anura
Anura and their team have been instrumental in our efforts to maintain high-quality traffic to our site while growing our network audience. Their platform aligns with our mission to deliver high intent users to our carrier partners, and we've been pleased with the overall results.
Lev Barinskiy
Co-Founder and CEO,
Smart Financial
Smart Financial
Anura literally saved our business. We were getting swarmed with untold amounts of bot traffic to our call/sales funnel, but with the installation of a snippet of Anura code and some tech wizadry (all of which they walked me through)... problem solved and business saved! Biz-saving, stress reducing, and worth every penny.
Peter Giza
Co-Founder,
The Nurse Coach Collective
The Nurse Coach Collective
I have worked with Anura for a couple of years now. They have excellent client service, and the product has met every expectation I have engendered. They have responded quickly and effectively to our requests to enhance our product experience. I recommend them without reservation.
Dennis Evanson
Compliance and QA,
Randall Reilly, LLC
Randall Reilly, LLC
Picture Anura and other ad fraud solutions like a Venn Diagram. There is a section that overlaps that both Anura and other solutions catch, but then there is the other area. We find that the Anura system catches a lot of stuff the others didn't, and overall, paints a better picture of what is actually happening.
Compliance Team
Apollo Interactive
Anura was able to identify the affiliates who were not the best affiliates. We were able to start pruning our affiliate lists because of what we found in Anura. We were going to pay affiliates a lot of money, but because of chargebacks and other issues, we were actually losing money.
Judith-Ann Sarjaent
At Gaijin Entertainment, we're running all of our relevant online traffic by Anura to eliminate user acquisition fraud for our online gaming titles. They have helped us to greatly reduce direct acquisition costs as well as the time needed to identify and ban fraudulent sources. They have a great and very responsive customer service that promptly handles questions and other inquiries. A definitive recommendation.
Dennis Wierzbowski
Head of Influencer Marketing,
Gaijin Entertainment
Gaijin Entertainment
Beyond the easy-to-use analytics dashboard, BriteBox trusts in the accuracy of Anura's identification of fraud, both in the pre-bid and post-click analysis. After processing over 18 million visitors and yet to see a false positive, BriteBox sees the long-term benefits of having accuracy in their ad fraud vendor.
Penny Lee
Former Head of Sales, BriteBox
5 star reviews on Google — all earned, never bought.
Why Clients Choose Anura
Anura doesn’t just mitigate ad fraud, it grows your company. Since making the switch to Anura, our clients have seen a 100% improvement in the quality of traffic and increased their spend with us. Anura is boosting our ROI along with helping our company grow; no other ad fraud solution has ever done that for us.
Joe D'Aloia
Director of Campaign Operations,
Digital Media Solutions
Digital Media Solutions
Aided by Anura Solutions, QuinStreet was able to apply existing brand spend more productively; conversions increased 20-25% with no change in budget allocation. This led to further increases in QuinStreet’s branded wallet share.
Marty Collins
Chief Legal and Privacy Officer,
Quinstreet
Quinstreet
Our number one priority is to protect the quality of leads that we send to our advertisers. To that end, an essential component of our analytics platform is Anura. Unlike other fraud detection solutions that we've tried, Anura avoids false positives and gives us the insights that we need to navigate an always challenging affiliate landscape.
Joey Lin
President and Founder,
The Spark Revenue Group
The Spark Revenue Group
Anura and their team have been instrumental in our efforts to maintain high-quality traffic to our site while growing our network audience. Their platform aligns with our mission to deliver high intent users to our carrier partners, and we've been pleased with the overall results.
Lev Barinskiy
Co-Founder and CEO,
Smart Financial
Smart Financial
Anura literally saved our business. We were getting swarmed with untold amounts of bot traffic to our call/sales funnel, but with the installation of a snippet of Anura code and some tech wizadry (all of which they walked me through)... problem solved and business saved! Biz-saving, stress reducing, and worth every penny.
Peter Giza
Co-Founder,
The Nurse Coach Collective
The Nurse Coach Collective
I have worked with Anura for a couple of years now. They have excellent client service, and the product has met every expectation I have engendered. They have responded quickly and effectively to our requests to enhance our product experience. I recommend them without reservation.
Dennis Evanson
Randall Reilly, LLC
Picture Anura and other ad fraud solutions like a Venn Diagram. There is a section that overlaps that both Anura and other solutions catch, but then there is the other area. We find that the Anura system catches a lot of stuff the others didn't, and overall, paints a better picture of what is actually happening.
Compliance Team
Apollo Interactive
Anura was able to identify the affiliates who were not the best affiliates. We were able to start pruning our affiliate lists because of what we found in Anura. We were going to pay affiliates a lot of money, but because of chargebacks and other issues, we were actually losing money.
Judith-Ann Sarjaent
At Gaijin Entertainment, we're running all of our relevant online traffic by Anura to eliminate user acquisition fraud for our online gaming titles. They have helped us to greatly reduce direct acquisition costs as well as the time needed to identify and ban fraudulent sources. They have a great and very responsive customer service that promptly handles questions and other inquiries. A definitive recommendation.
Dennis Wierzbowski
Head of Influencer Marketing,
Gaijin Entertainment
Gaijin Entertainment
Beyond the easy-to-use analytics dashboard, BriteBox trusts in the accuracy of Anura's identification of fraud, both in the pre-bid and post-click analysis. After processing over 18 million visitors and yet to see a false positive, BriteBox sees the long-term benefits of having accuracy in their ad fraud vendor.
Penny Lee
Former Head of Sales, BriteBox
Comprehensive Analytics
Anura’s dashboard allows you to customize reporting with the ability to drill down multiple levels, pinpointing exactly where the fraud is coming from.
Ability to analyze data by unlimited source and campaign.
Definitive scoring solution – we only mark traffic as BAD when we are 100% confident it’s not a real visitor.
Choose from a variety of metrics to view your data.
Easy to visualize traffic trends over time.
Customize your data set and expose transparency to our results.
Export any report to CSV or PDF on demand.
Filter your results by specific search criteria.
View details on a variety of metrics with drilldowns and pivots to help pinpoint fraudulent traffic.
Several account management features to control your environment including a real-time reporting API, alerts, user control, and more.
Raw reports. Ability to generate and export raw transactional reports for detailed data analysis.
Make accurate and rapid business decisions based on our in depth analytics, rich with actionable information.
Ability to analyze data by unlimited source and campaign.
Definitive scoring solution – we only mark traffic as BAD when we are 100% confident it’s not a real visitor.
Choose from a variety of metrics to view your data.
Easy to visualize traffic trends over time.
Customize your data set and expose transparency to our results.
Export any report to CSV or PDF on demand.
Filter your results by specific search criteria.
View details on a variety of metrics with drilldowns and pivots to help pinpoint fraudulent traffic.
Several account management features to control your environment including a real-time reporting API, alerts, user control, and more.
Raw reports. Ability to generate and export raw transactional reports for detailed data analysis.
Make accurate and rapid business decisions based on our in depth analytics, rich with actionable information.
Want to see what your data looks like?
Anura filters both SIVT and GIVT
With our innovative and powerful solution, you can combat both SIVT and GIVT. Our Anura Script™ and Anura Direct™ installation methods work independently or together providing a cutting-edge defense against fraud!
Anura Script™
- Identifies the most complex types of fraud, known as sophisticated invalid traffic (SIVT).
- Provides real-time responses for real-time decisions.
- Allows for simple JavaScript integration.
Anura Direct™
- Designed to identify the most common types of fraud, known as general invalid traffic (GIVT).
- Streamlined for speed by responding in milliseconds.
- Allows for simple integration using REST API.
Search & Social Protect™
- Anura protects ads from fraud on major online platforms.
- Prevents various fraud types, eliminating refund needs.
- Enhances ad conversions and ROI, ensuring genuine user engagement.
Ad Tag Protect™
- Essential ad tag protection for publishers’ digital assets.
- Ad tags face fraud risks like bots and fake clicks.
- Anura safeguards ad tags, protecting Google AdSense accounts effectively.
Integration
Integrating Anura into your web assets is a flexible and simple process that gives you the ability to get responses immediately.
Flexible — Fits Most Types of Integrations
Anura seamlessly integrates into any web asset. It is easy to install and manage, making it the perfect solution for any application.
Simple — Anyone Can Integrate
Installation is a breeze with our Integration Wizard or step by step integration guides to get started – simply integrate your website and start collecting data!
Immediate — Instant Access to Your Data
Upon completion of integration, you will have instant access to your data. This is a powerful time saving tool that gives you quick and easy access to the information you need.
Prebuilt — Get Started Immediately
Pre-Built Integrations make it easy to get started with Anura. With Google Tag Manager and other popular platforms, you only need a few clicks of the mouse for instant fraud detection!
Custom Tailored — Versatile Fraud Solution
If we don't have the integration that fits your needs, we can develop it for you.
Anura can be integrated anywhere you need to
minimize the threat of fraud.
Landing Pages
When a visitor has been flagged as fraudulent, you can redirect the visitor or prevent them from interacting with your page, ensuring only the highest quality of visitors.
Lead Forms
When a visitor fills out a form, Anura validates whether it is real or fake, so you can stop wasting precious time and money on fraudulent leads.
Registrations / Sign-Ups
Prevent fraudulent visitors from registering on your site and stealing valuable content like music downloads, gaming, dating, and more.
Ping-Post
Anura can tell you a lead is fraudulent right from the ping to ensure you bid on real people that have the potential to convert.
Logins
Anura can stop fake logins before accessing your gated resources and media.
Surveys
Eliminating fraudsters from filling out surveys can help to ensure that marketing data is accurate. This, in turn, can help businesses make more informed decisions about their marketing strategies.
eCommerce
Stop fraudsters from filling shopping carts using stolen credit cards to make fraudulent purchases.
Other
The possibilities of using Anura are endless.
Call us to discuss how you can eliminate fraud by employing this powerful solution!
Integration Wizard
Our team of integration experts are ready to guide you, no matter which method you choose. With our experience and expertise, you can rest assured that your integration will go smoothly, so that you can focus on what's important to you.
Tag Certified
Anura is a “TAG Certified Against Fraud” solution committed to identifying fraud and maximizing authentic customer reach before it begins to harm overall customer conversion.
Plans & Pricing
Stop wasting money on traffic that will not convert.
Speak with our team of experts to discuss your pain points and
get a custom price specifically for you.
Free Trial
What's included?
- 15 Day Fully Functional Trial
(*same features as full engagement) - NO Credit Card Required
- Quick Integration
- Identify current fraud levels and sources
- Initial data review
- In-depth dashboard review
Full Engagement
All plans include all levels of protection:
- NO licensing fees
- One instance ID
- Unlimited Users
- Unlimited Domains
- Anura Script™
- Anura Direct™
- Search and Social Protect™
- Customizable Reports
- Transactional Detailed Report
- Exportable Reports
- Real-time Reporting API
- Full Dashboard Access
- Fraud Mitigation Techniques
- Quarterly Data Reviews
- Ongoing Product Updates
- Campaign Optimization
- Customized Additional Data Points
- Unlimited Live Support
- Unlimited Product Training
- Dedicated Account Executive
- Dedicated CSM
Custom pricing based on usage.
For those who spend or manage $50K/month or more on marketing
Support
We've got you covered.
- Our support team is here for you 24/7 with live phone and chat support available Monday through Friday, from 8 am - 5 pm EST.
- Anura’s team is committed to guiding clients through all phases of the Anura process from learning to testing to adopting to growing.
- A library of educational resources including blogs, glossaries, eBooks, white papers, and other materials are available on demand.
- Learn more on digital fraud-related topics from the fraud detection experts in the digital marketing space.
Key Honors & Affiliations
Anura is recognized as a leading expert in ad fraud technology.
TAG Certified Against Fraud
Certified Against Fraud by the Trustworthy Accountability Group (TAG) to meet the rigorous standards set by the MRC
Soc 2
SOC 2 compliant and verified by a third-party audit
Philadelphia100® Forum Award
The Philadelphia100® is a prestigious, merit-based award recognizing the fastest-growing privately held companies, known for its integrity and regional significance.
Link Unite
LinkUnite is a group created by women for women aimed at uniting the greatest minds in marketing.
R.E.A.C.H.
Responsible Enterprises Against Consumer Harassment
Fortress Cyber Security Award
Received Fortress Cyber Security Award for Data Protection in 2022 & 2023
Client Journey
The Anura process to solving your fraud.
Protection is our business. With the help of our specialized team, we have developed a process that ensures your company is protected from all fraud techniques.
Learn
The fraud detection process starts with our dedicated team understanding what pain points you're facing to help you identify what areas are most important.
- About Customer
- Demo of Anura
- Next Steps
Test
We will provide a free trial to see how much fraud you have and show you the exact source of fraud.
- Identify current fraud levels
- Initial data review
- In-depth dashboard review
Adopt
Our onboarding specialists will ensure you are implementing protection correctly in all the areas that matter.
- Onboard additional users
- Data review and optimization strategies
- Real-time fraud mitigation
- Unlimited expert support
Grow
Our customer success team will then provide ongoing optimization ensuring maximum fraud protection to increase productivity and revenue growth!
- Monthly Training Webinars
- Quarterly data reviews
- Fraud Prevention Tips
- Continued unlimited expert support
