Why Anura

We excel at accuracy, thoroughness, and analytics.   

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Anura Has the Experience, Passion, and Tools

At Anura, we support our clients’ fraud mitigation efforts through strategic, detail-oriented, and extensive fraud detection measures designed to eliminate false positives, minimize data discrepancies, and catch fraudulent visitors before it’s too late.

Anura’s product is curated to help reduce the number of resources wasted on marketing campaigns that are being hijacked by fraudulent and malicious outside influences.

With billions of dollars in both revenue and resources lost on fraudulent activity every year, Anura has the experience, passion, and tools to protect our clients from unnecessary loss.

The Anura Distinction

Plenty of ad fraud solutions are all talk and no action, but we're serious about what we do. Our solution is designed to help you see results unavailable anywhere else. Here's what sets us apart:

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Accuracy

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No False Positives

  • Detect fraud with precision via a robust, fine-tuned solution that delivers virtually no false positives. 
  • Get the peace of mind that comes with knowing you’re never blocking real visitors.  
  • Consistently validating rules and heuristics against true conversion data.

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Thoroughness

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Find More Fraud

  • Capture hundreds of data points about your traffic to learn more about who is visiting your web asset and how you can improve performance.
  • Spot the difference between a real visitor and a fraudulent one in real time. 
  • Leverage machine learning combined with decades of expertise to find even the most sophisticated fraud, ensuring no stone is left unturned. 

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Analytics

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Pinpoint Fraud Sources

  • Access all the tools you need to analyze traffic right when it hits your web assets.
  • Easily identify threats to strengthen your defenses and improve your visitor quality.  
  • Drill down into your data to pinpoint exactly where fraud is coming from. 

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Real-Time Responses

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Real-Time Decisions

  • Remove each fraudulent visitor with surgical precision when they attack your web assets.
  • Eliminate fraud in both pre-bid and post-click phases using built-in real-time analytics.  
  • Free your staff’s time to focus on growing your business and leave ad fraud detection to us. 

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Support

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Live Support

  • Call our live phone support team, based in Delaware, Monday through Friday, from 8 a.m.-5 p.m. EST.  
  • Get comprehensive information whenever you need assistance. 
  • Learn from experts who are highly experienced in ad fraud detection and the digital marketing space.
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Anura is TAG Certified Against Fraud

With almost half a century of combined experience in the field, Anura is steadfast in our mission to protect the revenue and reputation for our clients and their businesses.

Anura is a “TAG Certified Against Fraud” solution designed for modern-day digital marketing campaigns, delivering robust protection from potential threats such as bots, malware, and human fraud.

We pride ourselves in being an enterprise-class solution committed to accurately exposing ad fraud by maximizing authentic customer reach, before it begins to harm overall customer conversion.

Learn More
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