Detect and eliminate fraudulent ad traffic.

Ad fraud detection analyzes every visitor who interacts with your ads or website and decides in real time whether that visitor is a real person or fraud. Anura evaluates 800+ data points per visitor, including device, network and environmental signals, and classifies each one as good, warning or bad. You can then block bots, AI-assisted fraud and human fraud before they waste budget or pollute your data.

Any business that pays for traffic, clicks or leads needs ad fraud detection. Anura protects lead generation companies, affiliate networks, ad tech platforms and brands running paid search, social and programmatic campaigns. If your budget, commissions or campaign optimization depend on knowing which visitors are real, fraud is already affecting your results.

Ad verification confirms that an ad was served where and how it was bought, covering viewability, brand safety and placement. Ad fraud detection checks whether the visitor who saw, clicked or converted was a real person. Anura focuses on fraud detection, identifying bots, AI-assisted fraud and human fraud across clicks, leads and conversions, not just impressions.

Ad fraud detection protects both your budget and your data. Blocking fake clicks, leads and conversions stops wasted spend. Removing them from your reporting shows you what is actually working. With clean data, your bidding, attribution and budget decisions point toward real customers, so you can scale the channels that truly perform.

Ad fraud creates clicks, leads and conversions that never become customers. Because platforms like Google Ads and Meta optimize toward the conversions they see, fake activity trains your bidding algorithms to find more fake traffic. Attribution and ROAS become unreliable, and budget shifts to the wrong sources. If your data is wrong, your decisions are too.

Accuracy varies widely between vendors, so ask how a provider measures it and whether they guarantee it. Anura guarantees 99.999% accuracy when Anura Script identifies a visitor as bad. That accuracy matters because every false positive, a real visitor wrongly flagged as fraudulent, is a lost potential customer.

It can if the tool is inaccurate. When a real visitor is incorrectly identified as fraudulent, that false positive costs you a potential customer and skews your results. Anura is built to identify bots, AI-assisted fraud and human fraud without blocking real visitors, and it backs its bad-visitor results with a 99.999% accuracy guarantee.

Yes. Using a VPN or privacy browser is not fraud on its own, and many real customers use them. Anura evaluates 800+ data points per visitor instead of relying on simple VPN detection alone. That lets it separate privacy-conscious real users from fraudsters who use VPNs, proxies and residential IPs to hide who they are.

Most teams add Anura with a single JavaScript tag, Anura Script, on their landing pages, or connect through the Anura Direct API from their server. Results appear in the Anura dashboard. Typical setup is quick and easy with no tech or IT team required. Three-minute install with Google Tag Manager is just one installation option. Anura's team can help with the integration too.

Anura protects traffic from any source because it analyzes the visitor, not the ad network. That includes Google Ads, Microsoft Ads, Meta and other social platforms, affiliate and lead generation programs, and programmatic campaigns, etc.

Look for five things: guaranteed accuracy with a low false-positive rate, real-time detection, coverage for every channel you buy, detection of human and AI-assisted fraud (not just simple bots), and reporting your team can act on. Test any vendor on your own traffic first. Anura offers a free traffic quality audit for this.

The most effective way to prevent ad fraud is to detect it in real time and stop paying for it. Identify fake visitors as they arrive, block, redirect or monitor them, and cut off the sources sending them. Add regular traffic audits and clear fraud terms in your partner and affiliate agreements. An Anura traffic quality audit shows where fraud enters your campaigns today.