Programmatic advertising is an automated method of buying and selling ad inventory. This type of advertising enables real-time bidding on ad space, typically through an ad exchange. Overall, the efficiencies afforded by programmatic advertising has helped it grow into a $200 billion industry.
While programmatic advertising provides one of the most effective ways to reach potential customers, it comes with its fair share of problems. One of the biggest issues facing the industry is ad fraud. Fraudulent activity in the programmatic advertising ecosystem can include activities such as click fraud, impression fraud, and traffic fraud.
Fortunately, there are ways to prevent and detect programmatic advertising fraud. In this article, we will discuss who is behind programmatic advertising fraud and how you can protect your business.
Who Are the Perpetrators of Programmatic Ad Fraud?
Programmatic ad fraud is one of the biggest problems facing the digital advertising industry. While many factors contribute to this problem, one of the primary reasons is that there are a lot of bad actors who are taking advantage of the system.
Some of the most common perpetrators of programmatic ad fraud are cybercriminals, blackhat marketers, and unscrupulous ad networks. Tools like automated scripts are often leveraged to commit fraud, making them very difficult to catch.
The first step to catching these bad actors is being aware of them and how they work. Otherwise, you could end up wasting a lot of money on ads that will never be seen by real people.
Why Do Fraudsters Commit Programmatic Ad Fraud?
Fraudsters commit programmatic ad fraud for a number of different reasons. Most often, they do it to generate easy money for themselves. Other times, they might do it to damage the reputation or drain the ad budget of a competitor.
Regardless of the motives, fraudsters who commit programmatic ad fraud are criminals. They steal money from advertisers, wasting the time and resources of everyone involved in the programmatic advertising ecosystem. So what can you do?
What Can Be Done to Prevent Programmatic Ad Fraud?
There are a couple of steps that business leaders and brands can take to prevent programmatic ad fraud. For starters, staying up to date on the latest tactics used by fraudsters is essential. Ad fraud continually evolves, so leaders must follow the trends so they can protect their business.
Second, business leaders can leverage the power of machine learning to detect programmatic ad fraud before it strikes their ad campaign. Ad fraud solutions like Anura provide threat intelligence in real time so companies can take action in real time.
Guard Your Reputation and Ad Spend
How can you guard your brand reputation and ad spend from programmatic ad fraud? Thankfully, Anura provides a solution to protect your programmatic ad campaign budget 24/7. Our solution scans your analytics endlessly to detect and stop ad fraud of all types.
Anura provides constant vigilance for your programmatic ad campaigns. By analyzing hundreds of data points within your programmatic ad campaigns, you can detect and respond to fraud in real time.