Beth Kahn

Beth Kahn is the Co-Founder and Chief Financial Officer of Anura—an ad fraud solution designed to improve campaign performance by accurately identifying bots, malware, and human fraud. Over the years, she has cultivated a wide range of digital marketing and other skills that she uses to drive success across numerous roles.

7 min read

The Cost of Ad Fraud. The Billion-Dollar Problem

Beth Kahn: February 23, 2023

Regardless of whether it’s perpetrated by malicious botnets or humans behind keyboards, fraud costs advertisers money. Botnets are cheap to rent, with some costing less than $9 an hour. For just more than $2,000, a bad actor can run an ad fraud...