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Beth Kahn

Beth Kahn is the Co-Founder and Chief Financial Officer of Anura—an ad fraud solution designed to improve campaign performance by accurately identifying bots, malware, and human fraud. Over the years, she has cultivated a wide range of digital marketing and other skills that she uses to drive success across numerous roles.

    7 min read

    The Cost of Ad Fraud

    Picture of Beth Kahn Beth Kahn: February 23, 2023

    Regardless of whether it’s perpetrated by malicious botnets or humans behind keyboards, fraud costs advertisers money. Botnets are cheap to rent, with some costing less than $9 an hour. For just more than $2,000, a bad actor can run an ad fraud...

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