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Ad Fraud

Ad Fraud Detection: Don’t Trust the Monday Morning Quarterback 

We all know someone in our life who does it. A friend, a colleague, or a family member who, no matter what happens in the big game over the weekend, will come in on Monday morning telling you exactly what they would have done differently at a vital moment if it was them playing quarterback, and how...
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Ad Fraud

What Are Fake Leads and How to Identify Them?

No matter what industry you are in, lead generation is the driving force behind pretty much every aspect of your marketing. You want to generate more leads, you want to generate higher quality leads, and you definitely do not want to generate fake leads. 
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Ad Fraud

How Performance Marketers Can Stop The Effects of Affiliate Fraud

For many big companies, affiliate marketing has been one of the most effective ways for them to generate sales. So successful has it been, that even smaller companies are starting to follow suit. However, as with any way to make money, there are those that try to use the system to their advantage....
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Ad Fraud

Ad Fraud and the Rise of Click Farms

How Click Farms are Stealing Your Advertising Budget Through Using Ad Fraud Techniques, and What You Can Do to Stop it Fake users, fake clicks, fake leads. This is what you get when you fall victim to one of a growing number of fraudulent visitors that are hijacking your advertising campaigns...
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Ad Fraud

The Impact of Fraud Form Fills on Lead Generation

Lead generation fraud is a big concern for all businesses that rely on digital marketing to meet specific goals. The goal of lead generation is for a prospective buyer to fill out a form and request more information. When a nefarious human or a bot fills out a form with information belonging to...
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Ad Fraud

Web Scraping and How it Affects Your Digital Marketing Campaigns

You have done it. You have had your writers put together a series of killer blogs and articles that perfectly reach your target audience. You have made sure they are informative and unique, interesting while still helping to sell your product, perfect SEO, with the keywords you labored over for...
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Ad Fraud

Block Malicious Bots from Targeting Your Company

Over the last few years, bots have entered the mainstream. In case you’re still new to the world of bots, here’s a brief primer: Very simply, bots—short for “robots”—are automated software programs designed to carry out specific tasks. At a high level, bots tackle repetitive tasks that folks would...
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Ad Fraud

Ad Stacking Fraud Is Easy To Detect, If You Know What To Look For

Ad fraud is a growing problem, with fraudsters devising a seemingly never-ending number of methods designed to take money out of your pockets and hurt your campaigns. In fact, according to Juniper Research, the ad fraud problem is expected to reach $100 billion by 2023, more than doubling from the...
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Ad Fraud

How the Use of CAPTCHA Can Hurt User Experience

CAPTCHAs help protect websites from bots—and only bots—making it harder for fraudsters to use this common method to attack your site.
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