4 min read
Richard Kahn: March 31, 2025
TL;DR: ROAS measures revenue generated per dollar spent on ads, vital for evaluating ad campaign profitability. Ad fraud from bots and fraudsters can drastically lower ROAS by consuming budget on non-converting traffic.
8 min read
Richard Kahn: March 5, 2025
TL;DR: IP blocking is ineffective against sophisticated ad fraud. It can block legitimate users, is easily bypassed by fraudsters using botnets and VPNs, and is not scalable. Use dedicated ad fraud solutions instead.
Main Points:
7 min read
Richard Kahn: January 15, 2025
TL;DR: Up to 28% of online traffic may be fraudulent, affecting key metrics like CTR and website traffic. Ditch vanity metrics for those that reflect true performance to avoid ad fraud distortion.
7 min read
Richard Kahn: December 18, 2024
TL;DR:Domain spoofing is a significant threat in online advertising, leading to substantial revenue loss by displaying ads on fraudulent sites under the guise of reputable ones.
3 min read
Richard Kahn: August 14, 2024
TL;DR:In today's digital world, ad fraud poses a significant threat to marketers. Protect your investments with these strategies:
3 min read
Anura PR Team: May 8, 2024
"Your Account has been suspended.“
3 min read
Anura PR Team: May 2, 2024
Ad fraud undermines the integrity of the entire digital advertising industry. Fraudsters employ a host of sophisticated tactics to siphon off billions in advertising dollars, creating an ongoing need for effective ad fraud detection solutions. While...
3 min read
Anura PR Team: April 24, 2024
The world of digital advertising is a minefield, and ad fraud is a relentless enemy out to sabotage your campaigns and siphon off hard-earned marketing dollars. At Anura, we understand this struggle intimately. The impetus for building Anura came...
4 min read
Anura PR Team: April 17, 2024
If you’re running digital ad campaigns, you have ad fraud. You know it. We know it. Everyone in the industry knows it.
4 min read
Anura PR Team: April 10, 2024
There’s so much for marketers to love about digital advertising. It reaches consumers online, where they spend more than six hours a day. It’s a flexible,...