4 min read
Revealing the Cost of Ad Fraud: What Are You Actually Paying?
Richard Kahn: May 25, 2023
If you’re playing the online ad game, odds are you’re a victim of fraud.
Ad Fraud
3 min read
Scaling Your Ad Fraud Solution in a Growing Enterprise
Anura PR Team: May 10, 2023
Let’s Get Real: Real Clicks, Real Calls, Real Leads, Real Sales
When it’s your business to provide your customers with real results, you need a partner that ensures you do just that—not just for today, but a partner that can scale with you. Digital...
4 min read
Buyer Beware — Are You Getting the Ad Space You Paid For?
Richard Kahn: May 3, 2023
This may come as a shock, but you can’t sell what you don’t have and get away with it. Three former Outcome Health executives learned this the hard way and now face years in prison for selling advertising inventory they didn’t have.
4 min read
Development, Testing, and Beyond—Preventing In-App Fraud
Richard Kahn: April 26, 2023
As is true with most successful marketplaces, app stores attract fraudsters looking to benefit themselves on someone else’s dime. With millions of apps available on multiple store platforms, policing each app for fraud has become increasingly...
3 min read
Stack your Tech for Good Leads & Compliance
Richard Kahn: April 19, 2023
Last February, the FCC proposed measures to “close the lead generation loophole,” lead generators and those who rely on them have expressed concern—and rightly so—over the impact any final rulings will have on their business.
4 min read
Affiliate Marketing—Beware the Company You Keep
Richard Kahn: April 5, 2023
Publishers and other lead generation companies rely on affiliate marketing partners to grow their business, and with good reason. In its 2022 Affiliate Marketing Benchmark Report, Influencer Marketing Hub points out several reasons why these...
4 min read
Gaming & Ad Fraud Part 3 - Advertisers Should Level Up
Richard Kahn: March 22, 2023
In this three-part series focused on the gaming industry, we’ve provided a broad overview of ad fraud in online gaming and the threats that span across this industry. We have also explored what game companies must do to succeed and the challenges...
3 min read
Gaming & Ad Fraud Part 2 - Online Game Companies Have to Win
Richard Kahn: March 22, 2023
Online gaming has always helped foster connections between people no matter where they are. This can also make them an easy target for online fraudsters. When the pandemic kicked into high gear, keeping people close when isolated created a rich...
4 min read
Gaming & Ad Fraud Part 1 - Preventing Online Game Fraud
Richard Kahn: March 22, 2023
We’ve talked about ad fraud in general and in very specific contexts on this blog. Though the situations and context can change, the results are the same: everyone loses when ad fraud is in play.
4 min read
Generating Leads in A Tight Economy: Quantity vs. Quality
Richard Kahn: March 15, 2023
Marketers say one of the biggest challenges they will face this year is generating more leads. While always a priority, economic uncertainties could make things more challenging as consumers and businesses may put off certain purchasing decisions.