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Ad Fraud

Ad Stacking Fraud Is Easy To Detect, If You Know What To Look For

Ad fraud is a growing problem, with fraudsters devising a seemingly never-ending number of methods designed to take money out of your pockets and hurt your campaigns. In fact, according to Juniper Research, the ad fraud problem is expected to reach $100 billion by 2023, more than doubling from the...
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Ad Fraud

How the Use of CAPTCHA Can Hurt User Experience

CAPTCHAs help protect websites from bots—and only bots—making it harder for fraudsters to use this common method to attack your site.
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Ad Fraud

How Does Ad Fraud Affect Display?

Global digital advertising fraud is expected to grow from $42 billion in 2019 to $100 billion in 2023, according to Juniper Research.  
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Ad Fraud

Ad Fraud Detection Techniques Your Organization Must Adopt

Ad fraud is already a massive problem, and it’s only going to get worse. Case in point? Juniper Research predicts that the ad fraud problem will balloon into a staggering $100 billion problem by 2023, increasing 238 percent from the $42 billion fraudsters took in 2019.
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Ad Fraud

Why an Ad Fraud Solution Is Crucial for Your Lead Generation Agency

Lead generation agencies are always focused on growth and the quality of their leads. But when advertisers are willing to spend anywhere between $2 per lead to thousands of dollars per lead, depending on the industry, it comes as no surprise that more and more fraudsters are getting involved in the...
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Ad Fraud

The Cost of Ad Fraud to Your Marketing Campaign Performance

In 2019, advertisers lost a whopping $42 billion to ad fraud, and the problem is only getting worse. According to Juniper Research, that number will more than double to $100 billion by 2023. More granularly, research suggests that as many as 25 percent of all ad clicks are fraudulent, which is a...
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Ad Fraud

The Latest Trends in Ad Fraud and How to Avoid Being Affected

Ad fraud is a major problem for advertisers across all industries, and according to Juniper Research, it’s a problem that’s about to get much worse. The firm predicts that while advertisers stood to lose $42 billion in 2019, they’re going to lose upwards of $100 billion by 2023.
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Ad Fraud

Fraud Detection: Online Survey Scams and How To Spot Them

When you’re on the hunt to make money, it’s tempting to spend a few minutes filling out an online survey that promises you a sweet monetary reward. But before you click, are you sure that survey is legit? Fraudulent online surveys hurt not only consumers but brands, too. Here’s what you need to...
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Ad Fraud

What Is a Bot, Anyway?

As the term "bots" becomes more common and widely used, you may find yourself asking, "just what is a bot?" Short for “robot,” bots are automated software programs built to carry out specific tasks. They do jobs that most people would find too repetitive or time-consuming. Bots can vary in...
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Ad Fraud

How to Recognize Ad Fraud in Digital Marketing Campaigns

It’s easy to point the finger at ad fraud in digital marketing when something goes wrong. For the most part, ad fraud is the culprit, but sometimes we jump the gun without taking a look at other possibilities.
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