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Ad Fraud

How Performance Marketers Can Stop The Effects of Affiliate Fraud

For many big companies, affiliate marketing has been one of the most effective ways for them to generate sales. So successful has it been, that even smaller companies are starting to follow suit. However, as with any way to make money, there are those that try to use the system to their advantage....
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Ad Fraud

Ad Fraud and the Rise of Click Farms

How Click Farms are Stealing Your Advertising Budget Through Using Ad Fraud Techniques, and What You Can Do to Stop it Fake users, fake clicks, fake leads. This is what you get when you fall victim to one of a growing number of fraudulent visitors that are hijacking your advertising campaigns...
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Ad Fraud

The Impact of Fraud Form Fills on Lead Generation

Lead generation fraud is a big concern for all businesses that rely on digital marketing to meet specific goals. The goal of lead generation is for a prospective buyer to fill out a form and request more information. When a nefarious human or a bot fills out a form with information belonging to...
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Ad Fraud

Web Scraping and How it Affects Your Digital Marketing Campaigns

You have done it. You have had your writers put together a series of killer blogs and articles that perfectly reach your target audience. You have made sure they are informative and unique, interesting while still helping to sell your product, perfect SEO, with the keywords you labored over for...
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Ad Fraud

Block Malicious Bots from Targeting Your Company

Over the last few years, bots have entered the mainstream. In case you’re still new to the world of bots, here’s a brief primer: Very simply, bots—short for “robots”—are automated software programs designed to carry out specific tasks. At a high level, bots tackle repetitive tasks that folks would...
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Ad Fraud

Ad Stacking Fraud Is Easy To Detect, If You Know What To Look For

Ad fraud is a growing problem, with fraudsters devising a seemingly never-ending number of methods designed to take money out of your pockets and hurt your campaigns. In fact, according to Juniper Research, the ad fraud problem is expected to reach $100 billion by 2023, more than doubling from the...
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Ad Fraud

How the Use of CAPTCHA Can Hurt User Experience

CAPTCHAs help protect websites from bots—and only bots—making it harder for fraudsters to use this common method to attack your site.
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Ad Fraud

How Does Ad Fraud Affect Display?

Global digital advertising fraud is expected to grow from $42 billion in 2019 to $100 billion in 2023, according to Juniper Research.  
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Ad Fraud

Ad Fraud Detection Techniques Your Organization Must Adopt

Ad fraud is already a massive problem, and it’s only going to get worse. Case in point? Juniper Research predicts that the ad fraud problem will balloon into a staggering $100 billion problem by 2023, increasing 238 percent from the $42 billion fraudsters took in 2019.
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