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Ad Fraud

4 min read

Why CAPTCHA is Ineffective at Spotting Real Fraud

CAPTCHA is Worse than a Doctor's Handwriting — It Tests Everyone's Patience and Isn't a Healthy Solution

CAPTCHA is your attempt to prove to a computer that you are, in fact, not a computer. Ah, the irony of the CAPTCHA.

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3 min read

3 Steps to Prepare Your Online Fraud Defenses for 2023

Online ad fraud didn’t take a holiday, nor should your protection. As the start of a new year often coincides with goal setting and ambitious plans, prioritize protecting your online defense strategy. We won’t rehash it here, but we’ve already...

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5 min read

The Top 5 Biggest Ad Fraud Scams of 2022

Ad fraud is one of the biggest challenges faced by the digital advertising industry. It cost businesses an estimated $100 billion in 2022, representing only about 20% of the $500 billion in global ad spend. Unfortunately, these types of scams are...

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8 min read

Fraud Detection: Online Survey Scams and How To Spot Them

When consumers are looking to make money, they may be tempted to spend a few minutes filling out an online survey that promises them a sweet monetary reward. However, what many consumers may not know is that the “free online survey” they’re getting...

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4 min read

The Neglected Impact of Ad Fraud: How It Affects Your Team

Ad fraud can have a lot of negative impacts on a business. In addition to the wasted ad spend used on fraudulent impressions, clicks, and leads, there’s the increased risk of TCPA violations, wasted sales team time pursuing bad leads, and potential...

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5 min read

Playing Hide-and-Seek: IP Masking, Residential Proxies, and Internet Anonymity

Let’s face it, most of the time craving anonymity in cyberspace is an indication of nefarious intent. We’ve discussed the impact ofIP Masking and the use of aResidential Proxy Server, and both are tools typically used to hide activity on a grand...

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4 min read

Rewriting Taylor’s Lyrics, “[Ticket Bots Are] Why We Can’t Have Nice Things”

When there are only 2.4 million winners—a.k.a., Taylor Swift’s Eras Tour ticket buyers—who actually got tickets after a grueling buying process, there's still nearly 10 million more fans not getting to see a show. The ticket buying process was a bit...

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5 min read

How to Protect Yourself on Programmatic Mobile Ad Platforms

Programmatic mobile ad platforms are an incredibly pervasive tool for modern marketers. They allow companies to cost-effectively target specific groups of customers at scale. With programmatic ads, marketers can limit their audience to the most...

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4 min read

Why Data Transparency Matters for Ad Fraud Solutions

Ad fraud solutions are a crucial tool for protecting your organization against the negative impacts of ad fraud. However, not all ad fraud detection and remediation tools are created equally. In fact, some ad fraud solutions fail at providing basic...

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4 min read

With Bots Taking Over LinkedIn, Can You Trust the Most Trusted Social Network?

Bots and social media seem to go hand-in-hand, and no one made this more public than Elon Musk when he declared war on bots as part of his plans for Twitter, then cited the excess of spam accounts as his primary reason for trying to get out of the...

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