What is Threat Detection?: Safeguarding Your Marketing ROI

Threat detection has become a bit of a buzzword in cyber security.

That’s not to say it doesn’t serve an important role in protecting sensitive information from malicious attackers. What we’re saying is that its utility goes well beyond offering an initial layer of defense against cyber attacks.

Today, cyber security threat detection might just be the key to safeguarding your marketing ROI.

The right tools can help shield your entire digital footprint, including your marketing investments, from the issue of ad fraud and other threats. Ready to learn more?

What is Threat Detection?

Threat detection is an essential element of any cybersecurity strategy. It is designed to proactively identify, assess, and respond to potential threats before they compromise system integrity or lead to data breaches.

Managed Threat Detection Tools

There’s no one “threat detection” solution. Instead, there are a few different tools and services that are used to protect sensitive data and networks.

These include common solutions like:

• Endpoint Detection and Response (EDR): Continuously monitors and collects data from endpoints (like computers, mobile phones, etc.) to identify, investigate, and respond to potential threats.

• Managed Detection and Response (MDR): Provides outsourced monitoring and management of security devices and systems. MDR services include 24/7 monitoring and threat detection.

• Extended Detection and Response (XDR): Integrates multiple security products into a cohesive security operations system that unifies all data to improve threat detection.

These solutions vary slightly, but all have the common goal of identifying threats and responding to them swiftly to enhance your security posture. They typically accomplish this through a mix of tools to monitor network traffic for suspicious activity and catch known malware and a human element to help reduce false positives and be on the lookout for zero-day threats.

How Threat Detection Can Improve Marketing ROI

Cyber threat detection is typically used to prevent malware, ransomware, and other types of cyber attacks. Think of when a suspicious email reaches your inbox and it’s already flagged as a potential phishing scheme. This proactive identification can help ensure you don’t fall victim to these common schemes and your information remains safe.

While much of the emphasis on cyber threat detection services is about protecting security, it can also benefit your marketing ROI. There are a ton of security risks that could compromise the effectiveness of marketing campaigns and negatively impact the return on investment.

Namely, ad fraud.

Let’s take a closer look at the role a managed threat detection solution plays in preserving your marketing budget and brand reputation.

Protecting Budgets from Ad Fraud

Ad fraud is the silent killer of marketing campaigns.

As fraudsters interact with your ads, you’re wasting your budget on impressions that will never lead to genuine engagement. Effective threat detection can identify suspicious patterns and mitigate these threats. These include the persistent threat of bots working around the clock and even sophisticated human click farms that are harder to detect.

The only way to make sure your marketing spend is used on real people is by blocking these bad actors.

Maintaining Campaign Integrity

Threats like malware and phishing can also compromise your campaign. Digiday recently shared how the barrier to becoming a “successful malware spreader” is shockingly low. It’s easier than ever for threat actors to sell and purchase malware on the dark web. Advancements in artificial intelligence are further streamlining the creation of exploit kits while making them more dangerous.

Scammers can use malware to hijack ads to further spread malicious code (this is known as malvertising). This not only leads to direct financial losses but can also severely disrupt your business. Detecting and addressing these threats ensures you maintain the integrity of your campaign data and make informed decisions to optimize marketing ROI.

Securing Customer Trust

Campaign integrity and customer trust go hand in hand.

Ad fraud, at best, is an annoyance. At worst, it drives away real engagement from your ads.

Malware can arguably cause even more chaos for customers. When customers interact with malvertising, they risk exposing their devices to malware that can steal personal information. The impact of such a data breach can be devastating for individuals and businesses alike.

This, in turn, diminishes a consumer’s trust in your brand. The perception that your brand is not safeguarding its advertising platforms against security threats can be difficult and costly to overcome.

Ensuring Compliance

There is no doubt these threats are costly.

There are direct losses attributed to spending your marketing budget on illegitimate clicks or impressions. Then, there is the loss of potential revenue that occurs when you block real users from visiting your site or a data breach makes people wary of engaging with your brand.

But did you know there are also hefty fines if you’re found responsible for a data breach? Regulations around data privacy have strict rules in place for how businesses need to protect consumer data. The ability to detect and respond to threats ensures compliance to help avoid these repercussions.

Protect Your Marketing ROI Anura

Don’t delay protecting your marketing ROI from these threats. Anura provides threat detection tailored to ad fraud and its impacts on your bottom line.

 Experience the power of Anura and discover just how much fraud you have with a free trial!