Richard Kahn

TL;DR:Fake Facebook accounts might inflate your numbers, but they ultimately hurt your brand by draining ad budgets, corrupting analytics, and damaging trust. While platforms like Meta work to remove them, businesses must proactively defend...

TL;DR:Understanding and Combating Bot Farms.

• Definition: A bot farm is a network of bots spread across multiple locations, used to mimic human online interactions.
• Types: Includes click bots, bot form-fills, social media bots, and scraper bots.
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TL;DR: TCPA violations can cost businesses millions in fines, lawsuits, and reputational damage. Most violations stem from contacting individuals without proper consent—often due to bad data or fraud. Prevention requires compliance controls, data...

TL;DR:

Data scraping is the automated extraction of website content—sometimes for good (competitive research), often for bad (ad fraud). Businesses should monitor scraping activity and protect against fraudulent traffic.

Useful Applications:

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TL;DR: ROAS (Return on Ad Spend) measures how much revenue you earn per dollar spent on ads. A 4:1 ratio is a common benchmark, but “good” ROAS depends on your industry, margins, goals, and platform.

What Impacts ROAS?

• Profit margins
• Customer...

TL;DR: 7 Essentials for a High-Impact Paid Media Strategy

1. Market Research: Know your audience and tailor your messaging.
2. SMART Goals: Define specific KPIs to measure success.
3. Channel Selection: Focus ad spend where your audience is active.
4. ...

TL;DR:

Reach = total number of unique users who saw your content.

Impressions = total number of times your content was shown (even if repeatedly to the same user).

Use both metrics together for a complete view of campaign performance, and stay...

TL;DR: Improve your conversion rate to lower costs, increase revenue, and make your marketing more effective. Focus on better targeting, landing page design, and checkout experience—and don’t forget to fight ad fraud.

Common Causes of Low...

TL;DR: Getting more leads isn’t enough—you need quality leads. These 4 smart lead generation strategies help attract high-intent prospects while filtering out bots and fake traffic that waste your time and budget.

• Use content to educate and...