Richard Kahn

TL;DR: PPC affiliate marketing can boost reach and revenue, but not all programs are equal—and fraud is a major risk. Choose platforms with strong networks, high-quality ads, and real-time fraud protection to make the most of your spend.

Main...

TL;DR: Mobile ad fraud uses malicious apps and software to fake impressions, clicks, and leads, often without users' knowledge.

TL;DR:CAPTCHA and reCAPTCHA are bypassed by sophisticated bots and fraudsters, affecting user experience and security. It discusses the evolution, limitations, and alternatives to these security measures.

• CAPTCHA Evolution:Introduced to...

TL;DR:Achieving a good CTR is crucial for digital marketing success but varies widely by industry and platform. Here are the main insights and factors affecting CTR:

TL;DR:Botnets are networks of infected devices controlled by cybercriminals to carry out large-scale malicious activities. Botnets affect all internet users, with advertisers particularly vulnerable due to ad fraud.

• Types of Botnets:
  • DDoS Botnets

TL;DR: Combat Fake Leads in Facebook Ads

• Understanding Fake Leads: Bots, fake accounts, and uninterested parties contaminate lead data.
• Effects on Business: Fake leads waste resources, distort data, and inflate costs.
• Strategies for Genuine Leads:...

TL;DR:This blog explores the main reasons contributing to high bounce rates on websites, offering insights and solutions to enhance user engagement:

1. Poor Page Load Speed
2. Unfriendly Mobile Design
3. Misleading Title Tags and Meta Descriptions
4. ...

TL;DR: Threat Detection is a critical component of cybersecurity, proactively identifying and mitigating cyber threats to protect data and systems.

• Tools and Services: Includes Endpoint Detection and Response (EDR), Managed Detection and Response...

TL;DR: Malvertising is a cyber threat combining malicious ads with deceptive practices to install malware. It can severely impact marketing strategies by undermining consumer trust and increasing operational costs. Protecting against malvertising...