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Ad Fraud

Block Malicious Bots from Targeting Your Company

Over the last few years, bots have entered the mainstream. In case you’re still new to the world of bots, here’s a brief primer: Very simply, bots—short for “robots”—are automated software programs designed to carry out specific tasks. At a high level, bots tackle repetitive tasks that folks would...
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Ad Fraud

Ad Stacking Fraud Is Easy To Detect, If You Know What To Look For

Ad fraud is a growing problem, with fraudsters devising a seemingly never-ending number of methods designed to take money out of your pockets and hurt your campaigns. In fact, according to Juniper Research, the ad fraud problem is expected to reach $100 billion by 2023, more than doubling from the...
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Click Fraud

What Role Does Click Fraud Play in Affiliate Marketing?

In the digital age, it has never been easier to make money online. Unfortunately, since criminals tend to go where there’s money to be made, a number of them have figured out how to game the system, so to speak, and steal big dollars out of advertisers’ pockets.
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Ad Fraud

How the Use of CAPTCHA Can Hurt User Experience

CAPTCHAs help protect websites from bots—and only bots—making it harder for fraudsters to use this common method to attack your site.
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Ad Fraud

How Does Ad Fraud Affect Display?

Global digital advertising fraud is expected to grow from $42 billion in 2019 to $100 billion in 2023, according to Juniper Research.  
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Ad Fraud

Ad Fraud Detection Techniques Your Organization Must Adopt

Ad fraud is already a massive problem, and it’s only going to get worse. Case in point? Juniper Research predicts that the ad fraud problem will balloon into a staggering $100 billion problem by 2023, increasing 238 percent from the $42 billion fraudsters took in 2019.
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Ad Fraud

Why an Ad Fraud Solution Is Crucial for Your Lead Generation Agency

Lead generation agencies are always focused on growth and the quality of their leads. But when advertisers are willing to spend anywhere between $2 per lead to thousands of dollars per lead, depending on the industry, it comes as no surprise that more and more fraudsters are getting involved in the...
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Ad Fraud

How reCAPTCHA v3 Differs from an Ad Fraud Solution

Ad fraud is a serious problem for advertisers, marketers, and e-commerce companies. In fact, a recent study from Juniper Research found that ad fraud cost companies $42 billion in 2019, a 21 percent uptick from the previous year. Making matters worse, the firm predicts that losses will balloon to...
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