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4 min read

Why Are Industry Standards Important for Stopping Ad Fraud?

Last year, marketers lost over $120 billion to digital ad fraud. That figure is projected to more than double by 2028. Unfortunately, many marketers have come to accept the impact of ad fraud losses as a cost of doing business with online...

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5 min read

How Does Fake Traffic from Facebook Accounts Harm Brands?

Faux fur never really goes out of style, but it is certainly on trend this year. Something else that never goes out of style: faux Facebook accounts.

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5 min read

5 Ad Fraud Threats That Will Kill Your Business in 2024

There’s more than an extra day to look forward to in 2024: new episodes of our favorite shows, a total solar eclipse, the Summer Olympics in Paris, and the U.S. presidential election, just to name a few.

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5 min read

How to Stop Credit Card Fraud By Stopping Ad Fraud

Card Testing: One, Two, Three, Fraud

Good news! Your marketing campaign worked, your ecommerce site has so many new visitors at once you’re lucky the site didn’t crash. Sure, their purchases are small, but they’re adding up, and some of those new...

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5 min read

IoT and CTV, Connect to Your Devices and Your Audience, Not Fraudsters

Without knowing your business or your target audience, we feel confident that a refrigerator is not your ideal buyer. Yet last year, an ad fraud scheme routed ads that were intended to reach connected TV viewers to other connected devices, such as...

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5 min read

The Day of the Dead for Lead Generation

Will November bring with it the day of the dead for lead gen? The Federal Trade Commission has had its eye on the lead generation industry since at least 2015, when the commission hosted a public workshop on the industry’s practices and related...

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4 min read

It’s Time to Face the Facts About Social Media Ad Fraud

Even with the growing number of users on other platforms, Facebook maintains the top spot with nearly three billion monthly active users, as reported earlier this year. By Facebook’s own estimates, as many as 150 million of those users are fake.

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4 min read

Money. It’s at the Root of All Affiliate Marketing Fraud

Last week, we told you about The Knot breaking the rules of engagement with their advertisers in what was likely an attempt to drive up revenue to lure investors. In earlier posts, we’ve talked about choosing your affiliate marketing partners wisely...

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4 min read

CAPTCHA If You Can—Ad Fraud Solutions Succeed Where CAPTCHA Fails

The Completely Automated Public Turing test to tell Computers and Humans Apart has been making news lately. You probably know it better as CAPTCHA: those grids of images where you’re asked to click on certain objects, or key in squiggly and...

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4 min read

Better Leads? Less Compliance Issues? Start with Ad Fraud Detection.

If you use calls, texts, or messaging in your lead generation efforts—and who doesn’t—you’re likely attending Contact.io this week in Denver. It’s a great opportunity to connect and network with lead generators, performance marketers, contact center...

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