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3 min read

Brand Reputation: Why It Matters and Top Risks

TL;DR: Your brand reputation is what others believe about you—not what you say. While trust fuels customer loyalty, talent attraction, and investor confidence, digital risks like ad fraud, misinformation, and social backlash can quickly erode it....

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5 min read

Top 5 Best Pay-Per-Click Affiliate Programs for Marketers in 2025

TL;DR: PPC affiliate marketing can boost reach and revenue, but not all programs are equal—and fraud is a major risk. Choose platforms with strong networks, high-quality ads, and real-time fraud protection to make the most of your spend.

Main...

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5 min read

In-App Mobile Ad Fraud: What You Need to Know

TL;DR: Mobile ad fraud uses malicious apps and software to fake impressions, clicks, and leads, often without users' knowledge.

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8 min read

CAPTCHA and reCAPTCHA: How Fraudsters Bypass It

TL;DR:CAPTCHA and reCAPTCHA are bypassed by sophisticated bots and fraudsters, affecting user experience and security. It discusses the evolution, limitations, and alternatives to these security measures.

  • CAPTCHA Evolution:Introduced to...

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3 min read

What is a Good Click-Through Rate? 5 Factors Affecting Performance

TL;DR:Achieving a good CTR is crucial for digital marketing success but varies widely by industry and platform. Here are the main insights and factors affecting CTR:

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3 min read

Understanding Botnets: 6 Key Insights for Advertisers

TL;DR:Botnets are networks of infected devices controlled by cybercriminals to carry out large-scale malicious activities. Botnets affect all internet users, with advertisers particularly vulnerable due to ad fraud.

  • Types of Botnets:
    • DDoS Botnets

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4 min read

How Do I Stop Fake Leads from Facebook Ads?

TL;DR: Combat Fake Leads in Facebook Ads

  • Understanding Fake Leads: Bots, fake accounts, and uninterested parties contaminate lead data.
  • Effects on Business: Fake leads waste resources, distort data, and inflate costs.
  • Strategies for Genuine Leads:...

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3 min read

10 Common Reasons for High Bounce Rates

TL;DR:This blog explores the main reasons contributing to high bounce rates on websites, offering insights and solutions to enhance user engagement:

  1. Poor Page Load Speed
  2. Unfriendly Mobile Design
  3. Misleading Title Tags and Meta Descriptions
  4. ...

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3 min read

What is Threat Detection? Safeguarding Your Marketing ROI

TL;DR: Threat Detection is a critical component of cybersecurity, proactively identifying and mitigating cyber threats to protect data and systems.

  • Tools and Services: Includes Endpoint Detection and Response (EDR), Managed Detection and Response...

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3 min read

What is Malvertising? The Impact on Marketing Strategies

TL;DR: Malvertising is a cyber threat combining malicious ads with deceptive practices to install malware. It can severely impact marketing strategies by undermining consumer trust and increasing operational costs. Protecting against malvertising...

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