5 min read
In-App Mobile Ad Fraud: What You Need to Know
TL;DR: Mobile ad fraud uses malicious apps and software to fake impressions, clicks, and leads, often without users' knowledge.
5 min read
TL;DR: Mobile ad fraud uses malicious apps and software to fake impressions, clicks, and leads, often without users' knowledge.
8 min read
TL;DR:CAPTCHA and reCAPTCHA are bypassed by sophisticated bots and fraudsters, affecting user experience and security. It discusses the evolution, limitations, and alternatives to these security measures.
3 min read
TL;DR:Achieving a good CTR is crucial for digital marketing success but varies widely by industry and platform. Here are the main insights and factors affecting CTR:
3 min read
TL;DR:Botnets are networks of infected devices controlled by cybercriminals to carry out large-scale malicious activities. Botnets affect all internet users, with advertisers particularly vulnerable due to ad fraud.
4 min read
TL;DR: Combat Fake Leads in Facebook Ads
3 min read
TL;DR:This blog explores the main reasons contributing to high bounce rates on websites, offering insights and solutions to enhance user engagement:
3 min read
TL;DR: Threat Detection is a critical component of cybersecurity, proactively identifying and mitigating cyber threats to protect data and systems.
3 min read
TL;DR: Malvertising is a cyber threat combining malicious ads with deceptive practices to install malware. It can severely impact marketing strategies by undermining consumer trust and increasing operational costs. Protecting against malvertising...
3 min read
TL;DR: Typosquatting poses a significant threat to affiliate marketing programs by diverting legitimate traffic and inflating fraudulent site metrics. Here’s a summary of its impact:
3 min read
TL;DR: This blog highlights six essential website metrics that marketers should monitor to optimize their campaigns and assess website performance effectively. These metrics include: