Ad Fraud Insights | Anura Blog

Ad Fraud

What Is Domain Spoofing? (+ How It Hurts Your Brand)

on February 3, 2021 | By Richard Kahn

Domain spoofing can cost advertisers up to $1 million in lost revenue per month. It’s something you usually don’t know is going on, until your budget runs out with no return for your campaign. While the term “spoofing” is commonly associated with email domain spoofing and phishing campaigns, URL...

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Anura BLOG - Marketing Campaign Performance Metrics That Matter

Digital Advertising & Marketing

How to Optimize Marketing Campaign Performance Metrics

on January 27, 2021 | By Richard Kahn

Measuring marketing campaign performance is one of the most important aspects of the marketing professional’s job. However, metrics used to measure how successful we are don’t always tell the entire story. Sometimes we rely on metrics that make our marketing campaign performance look really good,...

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Bots

What Is a Bot? How Do Bots Impact Your Digital Ad Campaigns?

on January 20, 2021 | By Richard Kahn

How much money do you spend on ads per month? Some companies dedicate as much as millions of dollars per month towards getting their ads in front of the right people. Unfortunately, a percentage of that is unknowingly wasted money.

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Bots

Zombie Bots and Botnet Attacks

on December 10, 2020 | By Richard Kahn

What Hackers are using to sink your ad campaigns, crash your websites, send you to the bottom of search engine results pages; and how to stop them.

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Bots

CAPTCHA and reCAPTCHA: How Can You Bypass It?

on December 3, 2020 | By Richard Kahn

If you have spent any time on the internet in recent years, you’ve had to check a little box to tell the world, ‘I’m not a robot’. This little box was invariably accompanied by a small visual or audio test, called CAPTCHA. You have to pass the CAPTCHA test to prove you are ‘not a robot’ in order to...

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Ad Fraud

Block Malicious Bots from Targeting Your Company

on October 1, 2020 | By Richard Kahn

Over the last few years, bots have entered the mainstream. In case you’re still new to the world of bots, here’s a brief primer: Very simply, bots—short for “robots”—are automated software programs designed to carry out specific tasks. At a high level, bots tackle repetitive tasks that folks would...

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Ad Fraud

Ad Stacking Fraud Is Easy To Detect, If You Know What To Look For

on September 24, 2020 | By Richard Kahn

Ad fraud is a growing problem, with fraudsters devising a seemingly never-ending number of methods designed to take money out of your pockets and hurt your campaigns. In fact, according to Juniper Research, the ad fraud problem is expected to reach $100 billion by 2023, more than doubling from the...

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Click Fraud

What Role Does Click Fraud Play in Affiliate Marketing?

on September 17, 2020 | By Richard Kahn

In the digital age, it has never been easier to make money online. Unfortunately, since criminals tend to go where there’s money to be made, a number of them have figured out how to game the system, so to speak, and steal big dollars out of advertisers’ pockets.

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