New Release

The Global Ad Fraud Report: An Insider's Look at Invalid Traffic

How much did invalid traffic cost advertisers in 2024?

The losses are massive… and they’re only getting bigger.

By leveraging data from Anura's ad fraud solution, advertisers can accurately assess the ad fraud cost and its implications for their campaigns. These insights are indispensable for strategizing effective countermeasures against digital deception and invalid traffic.

Ad fraud today isn’t just hiding, it’s thriving. It's not always about large-scale click farms or blatant spoofing. Sometimes it's subtle, camouflaged in your best-performing campaigns, quietly draining your budget while your analytics mislead you into doubling down on leads that will never convert.

Our report reveals where fraud hides in plain sight. We expose the blind spots, showing you exactly where fraud is eating your budget. No more guessing. No more wasted spend.

In-Depth Analysis of Types of Ad Fraud: Explore detailed examinations of PPC ad fraud, mobile ad fraud, programmatic ad fraud, and more. Understand how these specific types operate and the unique challenges they present.
Current and Projected Ad Fraud Statistics: Gain access to the latest digital ad fraud statistics that quantify the scope and global impact of ad fraud today. Our projections will guide your strategy for the years ahead.
Benchmarks and Rates: Utilize Anura’s ad fraud statistics and ad fraud rate data to measure the effectiveness of your current ad fraud defenses and plan improvements.
Cost Analysis: Understand the financial impact with a focused discussion on ad fraud cost. This analysis helps pinpoint where losses are most significant and how to mitigate them.
Fraud Across Platforms: From ad fraud on Google to Facebook, uncover the data that proves which platforms are the safest for your ads.

Who Needs This Report?

If any of these scenarios sound familiar, you need this report:

Marketers: Are your campaigns underperforming despite solid strategies? Your ROI may be under attack by fraud you can’t even see.
Advertisers: Are you paying for traffic that never converts? You could be funding fraudsters instead of reaching real customers.
Media Buyers: Does your data look clean, but your conversions don’t add up? Ad fraud could be siphoning your budget in real-time.
Affiliate Managers: Do you have leads that disappear or don’t match your CRM? Fraud is costing you more than just clicks.

Real Insights. Real Action. Real Protection.

Every dollar wasted is money in fraudster’s pocket. It’s time to take it back.

Your ability to act on data-driven decisions is what will set your campaigns apart. This report provides intelligence at your fingertips, equipping you with the tools to:

Identify waste in real time
Justify budget allocation decisions
Improve targeting accuracy
Strengthen the integrity of your campaign analytics

You’ll walk away with a clearer picture ofwhat’s working and what’s being undermined by fraud.

Threats You Shouldn’t Ignore

Fraud is evolving—and fast. Are you ready?

The sophistication of ad fraud techniques has reached unprecedented levels. Bot traffic is now cloaked with real human behavior patterns, fake installs are harder to identify, and malicious schemes continue to infiltrate mobile apps unnoticed.

Our report explores the latest tactics fraudsters use to bypass traditional detection tools, from residential proxy use to advanced click injection schemes. These insights are critical to protecting your brand.

Looking Ahead

Anura's Global Ad Fraud Report also provides actionable insights and forward-looking recommendations tailored to protect your digital investments. The threat isn’t stopping. By 2028, ad fraud is projected to drain $200b from the industry. Act now or pay the price.

Our expertise give you the upper hand. Turning threats into opportunities and ensuring your campaigns thrive, even in the face of emerging risks.