2 min read
Anura PR Team: March 26, 2024
Digital marketing cannibalization occurs when marketing channels or campaigns of a company compete against each other, undermining the overall effectiveness of marketing efforts and potentially harming the brand. This can lead to decreased...
3 min read
Anura PR Team: January 23, 2024
In digital marketing, understanding, and implementing the core principles of SEO is crucial for the success of any online venture. Among these principles, EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) has emerged as a key...
2 min read
Anura PR Team: January 22, 2024
In today’s fast-paced digital landscape, selecting the right marketing channels is crucial for maximizing the return on investment (ROI) of your campaigns. However, with the rise of ad fraud, it's equally important to ensure that your marketing...
2 min read
Anura PR Team: January 18, 2024
In today’s fast-paced digital landscape, selecting the right marketing channels is crucial for maximizing the return on investment (ROI) of your campaigns. However, with the rise of ad fraud, it's equally important to ensure that your marketing...
2 min read
Anura PR Team: January 11, 2024
The world of digital marketing is vast and dynamic, continuously evolving with new methods, techniques, and challenges. At the heart of online success lies search engine optimization, commonly known as SEO. To succeed in today's competitive...
3 min read
Anura PR Team: November 14, 2023
Discover effective strategies to overcome common challenges in the field of digital marketing.
2 min read
Anura PR Team: October 6, 2023
Digital marketing has evolved tremendously over the past decade. It’s not just about having a site anymore—it's about ensuring your site is visible,...
2 min read
Anura PR Team: June 13, 2023
In today's digital age, online advertising has become an integral part of marketing strategies for businesses around the world. Among the various advertising platforms available, Google Ads (formerly known as Google AdWords) stands tall as a leader,...
3 min read
Anura PR Team: June 5, 2023
The Four Pillars of a Successful Digital Campaign: Audience, Time, Message, and Channel