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Anura PR Team

Anura is an ad fraud solution that monitors your traffic to accurately identify visitors, bots, malware, and human fraud.

2 min read

4 Most Common Types of Affiliate Fraud

The affiliate marketing industry has been around for a long time now, and is still one of the best ways to earn money online. Unfortunately, the allure of making passive income attracts some who are willing to commit fraud for fast riches. With up...

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2 min read

Why Is Programmatic Advertising a Target for Fraudsters?

Programmatic advertising leverages the power of software to know when and where to place ads to reach very specific audiences. Some of the deciding factors include how much a merchant bids for an ad through a demand-side platform (DSP) and keyword...

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2 min read

Who Is Behind Programmatic Advertising Fraud?

Programmatic advertising is an automated method of buying and selling ad inventory. This type of advertising enables real-time bidding on ad space, typically through an ad exchange. Overall, the efficiencies afforded by programmatic advertising has...

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2 min read

How Much Money Is Lost to Programmatic Ad Fraud Each Year?

With the rise of programmatic advertising, ad fraud has grown into a major problem for the industry. It’s now estimated that advertisers will lose $100 billion dollars to all types of ad fraud just this year alone.Clearly, ad fraud is a serious...

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2 min read

What Are the Most Common Programmatic Ad Fraud Methods?

With more marketers turning to programmatic advertising every day, it's an increasingly appealing target for fraudsters, whose devious technical tactics cost companies billions in wasted ad spend.

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2 min read

How Do Botnets Operate and What Does a Botnet Attack Look Like?

Ad fraud is projected to exceed $100 billion in 2023. One of the largest contributors to this growing trend is botnets. This technical method of controlling multiple computers can skim money from ad campaigns in a variety of ways. By infiltrating...

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2 min read

5 Red Flags Pointing to Affiliate Marketing Fraud

When you’re trying to maximize the sales potential of a product or service, there are few more effective methods than affiliate marketing. This $12B industry offers tremendous opportunities for business owners and affiliate partners. However,...

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2 min read

Affiliate Fraud Prevention Strategies: A Quick Guide for Merchants

Affiliate marketing is a huge business. In fact, it accounts for 15% of revenue in the digital media industry, which equates to $12 billion in annual campaign spend in the US alone. However, a major downside to this lucrative method of selling...

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2 min read

Two Leading Challenges in Botnet Detection

Botnets have been an increasingly prevalent problem for some time now. Often, they’re born through misleading methods of installing malware onto unsuspecting user machines. Those machines can then be instructed to act according to a threat actor’s...

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2 min read

Who Exactly Is Behind Ad Fraud? Protect Your Budget Against Fraud

You might have heard that fraudsters are responsible for fast-draining ad budgets. But did you know that in 2017, Anura found a potential $3 billion loss per year across 1,300 apps in the Google Play store alone?

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