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Why should we buy a fraud solution versus building one in house?

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Why opt for a Fraud Solution like Anura? Weighing the Benefits vs. Building In-house

In the fast-paced world of digital marketing, where every click and every conversion matters, the shadowy specter of ad fraud is a constant concern. But when it comes to fraud detection, is it better to buy a specialized solution or build one in-house? Let’s dig into this pivotal question and explore how Anura's industry-leading fraud detection platform provides an edge.

What is Ad Fraud and How Does It Impact Your Campaigns?

Ad fraud, simply put, is any deceptive practice that prevents digital ads from being viewed by genuine human audiences. This could be through fake clicks, impression fraud, or even conversion fraud. When ad fraud creeps into your campaigns, you're essentially throwing money to the wind—paying for non-human traffic that doesn't contribute to your business objectives. This not only diminishes your ROI but also distorts campaign data, making it hard to make informed decisions.

How much are you losing to fraud?  Try our ad fraud calculator now!

Buying a Fraud Solution vs. Building In-House: The Pros and Cons

Building In-house

  • Tailored to specific company needs.
  • Direct control over the development process.
  • Potentially integrated with other in-house systems.
  • Requires significant initial investment in R&D.
  • Time-Consuming: Building a fraud solution in-house can be a time-consuming process, from development to ongoing maintenance and updates.
  • Expertise Required: You will need access to skilled professionals who understand fraud detection, machine learning, and relevant technologies. This might require hiring new staff or training existing staff.
  • Risk of Obsolescence: Fraud techniques constantly evolve. An in-house team must continually research and update the system, or it may become ineffective.

Buying an Ad Fraud Solution:

  • Expertise: Established fraud solutions often come from companies that specialize in fraud detection. They typically have the experience and the resources to stay up to date with the latest fraud trends and techniques.
  • Quick Implementation: Buying a solution usually allows for quicker implementation as it's an existing product, ready to be deployed.
  • Support and Maintenance: Most commercial solutions come with a support contract that ensures ongoing maintenance, updates, and customer support.
  • Compliance: Many commercial fraud solutions will have built-in compliance with various regulations, saving time and effort in ensuring legal obligations are met.
  • Cost: Commercial fraud solutions can be expensive, especially over time, and may require ongoing subscription fees.
  • Customization Limitations: Pre-built solutions might not fully align with your unique business needs or integrate seamlessly with your existing systems.
  • Control: You have complete control over the features, data, and integration of the system.
  • Cost-Effective in the Long Term: Though the initial development may be costly, an in-house solution might be more cost-effective in the long term if well-maintained.

Why Anura Stands Out in the World of Ad Fraud Detection

Digital marketing, while promising unprecedented reach and precision, is fraught with challenges—one of the most significant being ad fraud. But with Anura, the guesswork is eliminated.

Here’s how:

  • Years of Expertise
    The digital landscape is always changing, and so are fraudulent tactics. With their extensive experience, Anura has seen it all and adapted accordingly, offering a solution that’s battle-tested.
  • Validated Against True Conversion Data
    You're not getting a theoretical solution. Anura is tested and validated against real-world conversion data.
  • Machine Learning
    While manual rules can catch obvious fraud, machine learning adapts to new, unseen tactics, ensuring you're always a step ahead.
  • Definitive Answers
    In the world of data, ambiguity is a nemesis. Anura’s definitive answers mean you can take actions with confidence, and you get clear answers, not probability scores that leave you second-guessing.
  • Rule Sets by Experts
    You're not left guessing. Rules for fraud detection are set by industry experts, ensuring accurate detection.
  • Unlimited Customer Support
    When issues arise, the Anura team is always available.
  • Ease of Integration
    Plug and play, Anura seamlessly integrates with various platforms, reducing setup hassles.
  • Customizable Installation
    While it’s a pre-built solution, it can be tailored to fit unique business needs.

Ad fraud in digital marketing is a multifaceted problem. Both in-house development and buying a solution have their merits and drawbacks. While building in-house offers customization and control, buying provides immediate implementation and inherent expertise.

Anura offers a middle ground, providing customizable solutions that leverage machine learning, bot detection, and other tools to tackle sophisticated invalid traffic effectively. By partnering with Anura, you invest in a secure future for your digital marketing campaigns, ensuring that your advertising budget translates into genuine engagement and conversions.

Try Before You Buy

The best part? You don’t have to take our word for it. Anura offers a 15-day free trial, allowing you to experience firsthand the difference it can make in your campaigns.

In the debate between buying a fraud solution like Anura or building one in-house, while both have their merits, the scale tips in favor of specialized solutions for most businesses. Given the scale, complexity, and ever-evolving nature of ad fraud, placing your trust in seasoned experts with a solution like Anura can be the decisive factor in ensuring your digital marketing campaigns deliver genuine results.

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