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Fraud Tidbits

Quick reads on ad fraud.

Ad Fraud

3 min read

The Hidden Dangers of Ad Fraud

TL;DR

  • Understanding Ad Fraud: Explanation of ad fraud types, including bot traffic and human fraud, and their impact on campaigns.
  • Financial Consequences: The high costs of ad fraud, with an estimated $150 billion lost by 2025, affecting budget...
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2 min read

How Can You Save Money Using An Ad Fraud Solution?

Navigating the complexities of online advertising, companies are increasingly facing the challenge of ad fraud, which can silently deplete marketing budgets and distort campaign analytics. Anura emerges as a beacon of hope, offering businesses a...

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2 min read

What are Residential Proxies & What are the Risks in Using Them?

Understanding the tools and technologies that impact your campaigns in digital marketing is crucial. One such tool, residential proxies, has been a topic of debate among professionals. This article will delve into why residential proxies can be...

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2 min read

Can I trust a VPN?

In the world of digital marketing, one question that frequently arises is, “Can I trust a VPN?” This query is particularly relevant when considering the challenges of ad fraud, which can significantly impact the effectiveness and integrity of online...

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2 min read

What Is a Human Fraud Farm and Why Are They Dangerous?

In digital marketing, advertisers and companies face a myriad of challenges, one of which is the deceptive practice known as a human fraud farm. These entities pose significant risks to the integrity and effectiveness of digital advertising...

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2 min read

What is Transparency in Digital Marketing?

In the world of digital marketing, transparency has become a buzzword synonymous with trust and integrity. But what does transparency really mean in this context, and why is it crucial for your marketing campaigns? This blog explores the concept of...

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3 min read

16 Signs of Fraudulent Traffic and What To Do About It

Fraudulent traffic can refer to any form of fake traffic generated to deceive. This could be for inflating advertising revenues, manipulating web metrics, or various other deceptive practices. Being able to identify fraudulent traffic is crucial for...

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2 min read

How Can You Prevent Advertising Fraud?

In the ever-evolving landscape of digital marketing, advertising fraud remains a significant challenge, costing businesses billions annually. This comprehensive guide aims to shed light on the nature of advertising fraud, its detrimental effects on...

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2 min read

How Can We Stop Ad Fraud?

In the digital marketing world, ad fraud has become a notorious challenge, costing businesses billions annually and skewing campaign data. As marketers, it's imperative to understand the implications of ad fraud and the measures that can be taken to...

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2 min read

Who Commits Ad Fraud?

In the rapidly evolving world of digital marketing, ad fraud has emerged as a formidable challenge, costing businesses billions annually. Understanding who is behind this fraudulent activity is crucial for marketers aiming to protect their...

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