2 min read
Anura PR Team: September 13, 2023
Digital marketing has undeniably transformed the way businesses interact with their audience. It offers unparalleled advantages in terms of reach, segmentation, and ROI. But, like many lucrative fields, it's not immune to challenges. One of the most...
2 min read
Anura PR Team: September 13, 2023
Digital advertising, an intrinsic part of modern-day marketing, boasts a reach that traditional advertising mediums could only dream of. However, with great potential comes great challenges. One such menace that haunts the corridors of digital...
2 min read
Anura PR Team: September 13, 2023
In the ever-evolving landscape of digital marketing, there’s a dark underbelly that many advertisers dread: click fraud. As marketing strategies have grown more sophisticated, so too have the tactics of fraudsters. Understanding who is responsible...
3 min read
Anura PR Team: August 25, 2023
In the fast-paced world of digital marketing, where every click and every conversion matters, the shadowy specter of ad fraud is a constant concern. But when it...
2 min read
Anura PR Team: August 25, 2023
In digital marketing, ad fraud is a big problem that worries marketers and makes them question if their campaigns are working. Ad fraud, executed by bots or human fraudsters, manipulates metrics, tricking advertisers into wasting their marketing...
2 min read
Anura PR Team: August 25, 2023
In the rapidly evolving digital landscape, ad fraud has emerged as a relentless obstacle for marketers and advertisers worldwide. With the growing complexity of online advertising, bots, and other malicious entities continually devise novel methods...
2 min read
Anura PR Team: August 25, 2023
In today's competitive market, businesses aim for a high conversion rate. The higher the conversion rate, the better. But how do you ensure that every penny of your ad spend contributes to a significant number of conversions? Equally crucial is to...
3 min read
Anura PR Team: August 25, 2023
In the digital age, social media has grown to be a dominant force shaping public opinion, consumer behavior, and brand perception. Central to this force is the 'social media influencer.'
2 min read
Anura PR Team: August 25, 2023
In digital marketing, one silent, invisible enemy is causing widespread destruction - ad fraud. This unseen threat, often underestimated, is jeopardizing marketers' ROI,...
1 min read
Anura PR Team: July 28, 2023
AI is under fire lately for collecting and publishing content from creative works without credit to the original author, now there is an AI tool available that purposely creates harm. As ChatGPT loves to unveil information to its visitors, FraudGPT...
