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Fraud Tidbits

Quick reads.

Click Fraud

1 min read

Cost of Pay Per Click Advertising and Impact of Click Fraud

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What is the cost to advertise using pay-per-click?

The cost to advertise with pay-per-click (PPC) can vary widely depending on several factors, including the industry, the competition for the keywords being targeted, the geographic location, and the...

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2 min read

What is Click Fraud? How to Detect and Prevent It

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Pay-per-click advertising has been the go-to digital marketing method for decades now. PPC has grown into a massive segment of the advertising space. Pay per click search ad spending is expected to reach $191 billion by 2024. (Statista)

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