Fraud Tidbits

Quick reads on ad fraud.

Click Fraud

2 min read

Pay-Per-Click Advertising: Common Problems and How to Navigate Them

Pay-per-click advertising

Pay-per-click (PPC) advertising has revolutionized the digital marketing landscape, offering a powerful tool to drive targeted traffic to websites and increase revenue. However, like any marketing strategy, PPC is not...

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2 min read

How do I stop Google click fraud ads?

The world of digital marketing is ever-evolving, with new trends, tools, and challenges emerging regularly. Among the myriad of challenges, click fraud, especially on Google Ads, has become a pressing concern for advertisers. Click fraud can greatly...

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2 min read

Who is Behind Click Fraud in Digital Marketing?

In the ever-evolving landscape of digital marketing, there’s a dark underbelly that many advertisers dread: click fraud. As marketing strategies have grown more sophisticated, so too have the tactics of fraudsters. Understanding who is responsible...

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1 min read

What is Click Flooding?

In the ever-expanding digital landscape, online advertising has become a crucial revenue stream for businesses. However, with the rise of click flooding, advertisers and publishers face a significant challenge in ensuring the integrity of their ad...

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1 min read

Combating Bot Clicks:How to Protect Your PPC Campaigns from Fraud

As the online advertising landscape continues to evolve, bots and their fraudulent activities have become a pressing concern. In this post, we'll examine the dangers of bots, how to detect them, and the financial ramifications of click fraud. We'll...

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1 min read

Cost of Pay Per Click Advertising and Impact of Click Fraud

What is the cost to advertise using pay-per-click?

The cost to advertise with pay-per-click (PPC) can vary widely depending on several factors, including the industry, the competition for the keywords being targeted, the geographic location, and the...

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2 min read

What is Click Fraud? How to Detect and Prevent It

Pay-per-click advertising has been the go-to digital marketing method for decades now. PPC has grown into a massive segment of the advertising space. Pay per click search ad spending is expected to reach $191 billion by 2024. (Statista)

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