2 min read
Anura PR Team: September 13, 2023
In the ever-evolving landscape of digital marketing, there’s a dark underbelly that many advertisers dread: click fraud. As marketing strategies have grown more sophisticated, so too have the tactics of fraudsters. Understanding who is responsible...
1 min read
Anura PR Team: July 10, 2023
In the ever-expanding digital landscape, online advertising has become a crucial revenue stream for businesses. However, with the rise of click flooding, advertisers and publishers face a significant challenge in ensuring the integrity of their ad...
1 min read
Anura PR Team: May 5, 2023
As the online advertising landscape continues to evolve, bots and their fraudulent activities have become a pressing concern. In this post, we'll examine the dangers of bots, how to detect them, and the financial ramifications of click fraud. We'll...
1 min read
Anura PR Team: February 15, 2023
The cost to advertise with pay-per-click (PPC) can vary widely depending on several factors, including the industry, the competition for the keywords being targeted, the geographic location, and the...
2 min read
Anura PR Team: September 28, 2022
Pay-per-click advertising has been the go-to digital marketing method for decades now. PPC has grown into a massive segment of the advertising space. Pay per click search ad spending is expected to reach $191 billion by 2024. (Statista)