4 min read
Revealing the Cost of Ad Fraud: What Are You Actually Paying?
Richard Kahn: May 25, 2023
If you’re playing the online ad game, odds are you’re a victim of fraud.
Impression Fraud
4 min read
Buyer Beware — Are You Getting the Ad Space You Paid For?
Richard Kahn: May 3, 2023
This may come as a shock, but you can’t sell what you don’t have and get away with it. Three former Outcome Health executives learned this the hard way and now face years in prison for selling advertising inventory they didn’t have.
4 min read
How Do Fraudsters Make Money?
Richard Kahn: February 15, 2023
We talk a lot about ad fraud: what it is, how to spot the different types, and how to protect your marketing dollars from it. While these topics are the most immediate areas of concern for those in the business of spending advertising dollars, if...
4 min read
Bad Bots are Winning: The High Stakes of Bots
Richard Kahn: February 3, 2023
If you’ve been keeping up with the Elon Musk Twitter saga, you might have recently read about his latest move in his self-proclaimed war on bots. He famously claimed he would beat the bots or die trying. He immediately followed with a promise to...
9 min read
Bot Detection 101: What Every Marketer Should Know
Richard Kahn: July 20, 2022
For any organization running any kind of online advertising campaign, invalid traffic (IVT) from bots is an enormous issue. To put a dent in the ad fraud caused by bots, bot detection is vital. After all, how can you put a stop to bots if you can’t...
5 min read
Are Poll Bots Skewing Your Poll Data?
Richard Kahn: June 29, 2022
Every four years, American voters gather to choose the next President of the United States (POTUS). In between these larger elections, states and local municipalities hold votes to fill seats in Congress, elect municipal officials, and pass or deny...
1 min read
Verification Stripping: How It Hurts Your Brand
Richard Kahn: January 10, 2019
Ad injection, click farms, cookie stuffing... each a different form of ad fraud. There are so many terms, we’ve created an Ad Fraud Glossary. And the latest term we’re adding to our glossary is verification stripping.
2 min read
Impression Fraud on Online Advertising Platforms, Explained
Richard Kahn: August 28, 2018
Ad fraud is when a fraudster attempts to deceive advertisers with fake ads, fake leads, or fake traffic. One insidious form of advertising fraud is impression fraud.