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Impression Fraud

3 min read

How Data Transparency Outsmarts Ad Fraud & Improves ROI

Ad fraud undermines the integrity of the entire digital advertising industry. Fraudsters employ a host of sophisticated tactics to siphon off billions in advertising dollars, creating an ongoing need for effective ad fraud detection solutions. While...

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1 min read

Verification Stripping: How It Hurts Your Brand

Ad injection, click farms, cookie stuffing... each a different form of ad fraud. There are so many terms, we’ve created an Ad Fraud Glossary. And the latest term we’re adding to our glossary is verification stripping. 

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2 min read

Impression Fraud on Online Advertising Platforms, Explained

Ad fraud is when a fraudster attempts to deceive advertisers with fake ads, fake leads, or fake traffic. One insidious form of advertising fraud is impression fraud.

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