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Impression Fraud

4 min read

Revealing the Cost of Ad Fraud: What Are You Actually Paying?

If you’re playing the online ad game, odds are you’re a victim of fraud.

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4 min read

Buyer Beware — Are You Getting the Ad Space You Paid For?

This may come as a shock, but you can’t sell what you don’t have and get away with it. Three former Outcome Health executives learned this the hard way and now face years in prison for selling advertising inventory they didn’t have. 

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4 min read

How Do Fraudsters Make Money?

We talk a lot about ad fraud: what it is, how to spot the different types, and how to protect your marketing dollars from it. While these topics are the most immediate areas of concern for those in the business of spending advertising dollars, if...

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4 min read

Bad Bots are Winning: The High Stakes of Bots

If you’ve been keeping up with the Elon Musk Twitter saga, you might have recently read about his latest move in his self-proclaimed war on bots. He famously claimed he would beat the bots or die trying. He immediately followed with a promise to...

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9 min read

Bot Detection 101: What Every Marketer Should Know

For any organization running any kind of online advertising campaign, invalid traffic (IVT) from bots is an enormous issue. To put a dent in the ad fraud caused by bots, bot detection is vital. After all, how can you put a stop to bots if you can’t...

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5 min read

Are Poll Bots Skewing Your Poll Data?

Every four years, American voters gather to choose the next President of the United States (POTUS). In between these larger elections, states and local municipalities hold votes to fill seats in Congress, elect municipal officials, and pass or deny...

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1 min read

Verification Stripping: How It Hurts Your Brand

Ad injection, click farms, cookie stuffing... each a different form of ad fraud. There are so many terms, we’ve created an Ad Fraud Glossary. And the latest term we’re adding to our glossary is verification stripping.   

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2 min read

Impression Fraud on Online Advertising Platforms, Explained

Ad fraud is when a fraudster attempts to deceive advertisers with fake ads, fake leads, or fake traffic. One insidious form of advertising fraud is impression fraud.

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