4 min read
Anura PR Team: September 20, 2023
Marketers don’t have to consult a Magic 8 Ball to learn if they have ad fraud. We can tell if you have ad fraud by asking one simple question: Do you automate the placement of your digital campaigns via programmatic advertising?
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Anura PR Team: September 13, 2023
It’s that time of year again. No, we’re not talking about pumpkin spice everything; we’re talking about budget planning season when marketers often try to figure out how to do more with less. While the process is always challenging, there is good...
4 min read
Anura PR Team: August 23, 2023
The insurance industry has been hit hard lately. And unlike Dorothy in Oz, they can’t click their ruby red slippers to make it all go away. Natural disasters such as wildfires, hurricanes, tornadoes, and other weather-related damage have led to...
3 min read
Anura PR Team: July 12, 2023
Even if you’re not a computer programmer or software engineer, you’ve probably heard of bots and know that the word is short for “robot,” even if you don’t quite understand exactly what they are or what they do.
3 min read
Anura PR Team: June 28, 2023
Fighting click fraud requires a team effort. Here’s how publishers can be the MVPs in battling this ad fraud scheme.
Ad fraud isn’t new. In fact, ad fraud has been around almost as long as digital advertising. And, unfortunately, it continues to...
4 min read
Anura PR Team: June 21, 2023
Since it was first detected in 1999, ad fraud has been an ongoing issue, increasing at a fast rate alongside digital ad budgets. In 2016, advertisers spent $72.5 billion on digital advertising, with roughly 10% or $7.2 billion of ad spend lost to...
4 min read
Anura PR Team: June 14, 2023
The lead generation industry is under siege. Consumers are tired of robocalls. Lead generators and publishers are concerned about fraudulent leads that can lead to TCPA lawsuits.
4 min read
Anura PR Team: June 7, 2023
Lead generation sounds easy enough. A brand creates a marketing campaign that drives visitors to a landing page, visitors fill out a form to express their interest in the brand’s products or services, a representative calls the lead, and after they...
2 min read
Anura PR Team: May 31, 2023
Anura is proud to announce we’ve won our second consecutive Fortress Cyber Security Award for excellence in threat detection!
4 min read
Anura PR Team: May 17, 2023
It’s hard out there for legitimate businesses that count on leads to grow. The FCC is trying to “close the lead generation” loophole. States are passing their own “mini TCPA” laws.
