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5 min read

How to Protect Yourself on Programmatic Mobile Ad Platforms

Programmatic mobile ad platforms are an incredibly pervasive tool for modern marketers. They allow companies to cost-effectively target specific groups of customers at scale. With programmatic ads, marketers can limit their audience to the most...

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4 min read

How to Collect Written Consent for TCPA Compliance

In the Telephone Consumer Protection Act of 1991 (TCPA), there are many different compliance requirements that marketers have to follow when reaching out to consumers by phone. Marketers who rely on affiliate marketing programs to collect contact...

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5 min read

How to Ensure TCPA Compliance By Using An Ad Fraud Solution

In November of 2022, new market research showed that the ad fraud detection tools market was set to grow remarkably fast, reaching a total value of $752.89 million by 2028 with a CAGR of 17.1%. These high numbers make sense when you consider the...

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5 min read

Ad Fraud's Impact on TCPA Compliance and Your Bottom Line

Since the 1980s, telemarketing has been a rapidly growing and improving method of generating sales leads. Improved technology has meant that businesses can lean on computer integration, predictive dialing, as well as robocalls to reach thousands of...

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3 min read

Instagram & Influencer Fraud

It's no secret that Instagram is full of bots, fraud and fake accounts. It's the perfect platform for them to thrive on.

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6 min read

Botnet Detection 101: Everything You Need to Know

Cybercriminals, fraudsters, and scam artists use a wide variety of tools to turn an illicit profit from their victims. One of the most common tools that corporations face is the dreaded botnet attack.

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5 min read

Do Click Fraud ‘Bots’ Violate FTC Regulations on Deceptive Practices?

Click fraud and other forms of advertising fraud have been a problem for marketers for as long as online advertising has existed as a practice. So-called “click bots” have plagued marketing efforts by driving up the cost of clicks and impressions...

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3 min read

Click Fraud: 5 Ad Fraud Questions All Media Buyers Need to Ask

When you’re a media buyer, you don’t want to purchase worthless traffic. It not only reflects badly on you, it hits you in your wallet... hard. Approximately 25% of all paid traffic is fraudulent. In 2020, $65 billion dollars were lost to ad fraud,...

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5 min read

How Your Ad Fraud Solution Improves Brand Reputation Management

Do you know how your brand is perceived by potential customers? Do they have a good or bad impression of your business? Being able to avoid potential problems that lead to a negative brand reputation is crucial for earning the trust—and business, of...

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3 min read

Real Housewives of Salt Lake City Star Indicted for Real Ad Fraud

Advertising fraud is a major problem for many businesses. Every day, companies lose millions of dollars to ad fraud because of wasted ad spend, chargebacks, Telephone Consumer Protection Act (TCPA) compliance issues, and more.

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