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4 min read

Are Some Channels More Vulnerable to Ad Fraud?

Don’t Touch That Dial! You Don’t Have to Change Channels to Get Positive Ad Results

There’s so much for marketers to love about digital advertising. It reaches consumers online, where they spend more than six hours a day. It’s a flexible,...

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4 min read

Why More Is Better When Fighting Ad Fraud

Strategic partnerships mitigate ad fraud with great success.

It takes a village to fight digital marketing fraud and ensure data integrity. Fraudsters are smart. They leverage technology to become even smarter and make a lot of money at digital...

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4 min read

You Think You Have Your Leads’ Consent, But Do You Really?

When Consumer Consent Doesn’t Always Mean “Yes”

By now, you’ve heard about the December ruling from the Federal Communications Commission (FCC) on one-to-one consent. This ruling was made as part of the commission’s effort to “close the lead...

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4 min read

The Hidden Danger of a Basic Programmatic Ad Fraud Solution

Programmatic advertising—how marketers and publishers buy and sell digital ad space—has been around for 30 years. What started as a banner display ad in 1994 has snowballed into a multi-billion dollar ad-buying industry, projected to reach $747...

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5 min read

Top 3 Things You Need to Know to Stop Affiliate Marketing Fraud

Plus 3 Questions Ad Fraud Solutions Need to Answer

Affiliate marketing is big business. How big? Let’s look at some of the industry numbers:

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4 min read

How Can Publishers Stop Ad Tag Fraud & Protect Ad Campaigns?

Most of the time, multipurpose things are good. A small device that fits in your hand and can cut paper, shine a light, replace a lost screw, and open a bottle? Awesome.

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5 min read

Why Is My Conversion Rate Low? Top 3 Reasons

It’s a question that’s been around since the beginning of advertising: “How do we know it’s working?” Before digital advertising, the simple answer was to look at sales results: if they were up, the campaign was working, without any further proof or...

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4 min read

How to Spot Fake Leads

It’s no secret that the lead generation industry will face new challenges this year. Whether your business is generating leads or you’re generating leads for your own business, one thing doesn’t change: the fight against fake leads.

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3 min read

How Do Human Fraud Farms Work? How Can I Stop Click Fraud?

Billions of dollars are lost every year to digital ad fraud. Slightly more than 30 percent of website traffic is made up of bad bots. Based on just these facts, it’s easy to assume that much ad fraud can be attributed to bad bots.

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5 min read

Top 4 New Year Resolutions to Improve Marketing ROI in 2024

How Less Can Be More Effective

It’s the most wonderful, and perhaps predictable, time of the year: time to reflect on what’s happened this past year, the lessons we’ve learned, what’s worked and what hasn’t, and turn our focus toward our goals for...

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