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Bots

How To Stop Bot Traffic

on September 22, 2020 | By Anura PR Team
Businesses rely on website traffic to generate leads, encourage conversions, and maintain a strong brand. If your website is at risk of attacks from malicious bots, your entire business is at risk. While stopping bot traffic may seem like a daunting task, the solution can be surprisingly simple....
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Programmatic Buying

How to Keep Fraud Out Of Programmatic Advertising Campaigns

on July 15, 2020 | By Anura PR Team
The term “programmatic advertising” refers to the process of using software -- instead of human interactions -- to automatically purchase advertising space based on predefined criteria such as the target user’s age, gender, occupation, and location. Other factors that define the target user’s...
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Programmatic Buying

Avoid Programmatic Advertising Fraud to Improve Campaign Success

on June 24, 2020 | By Anura PR Team
Programmatic buying campaigns can facilitate growth and scale for campaign efforts, but, like an estimated 25 percent of all web traffic, it is subject to being less effective due to rampant ad fraud. By eliminating ad fraud, programmatic buying campaigns can fully achieve the scale that...
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Ad Fraud Solution

How Affiliate Marketing Companies Can Fight Ad Fraud

on June 11, 2020 | By Anura PR Team
Fraudsters aren’t picky when it comes to choosing their ad fraud victims. Big brands, small businesses, and affiliates are all ripe for picking. Affiliates, in particular, are vulnerable because they don’t think fraudsters would go after the little guy. Wrong. Money is money, and for affiliates who...
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Business building

Lead Generation

Where to Look for Fraud in Lead Generation Marketing

on May 27, 2020 | By Anura PR Team
Lead generation is necessary to grow your business. But producing a lead generation strategy takes time to plan and execute and can be undermined by fraud. 
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Ad Fraud

How to Recognize Ad Fraud in Digital Marketing Campaigns

on May 13, 2020 | By Anura PR Team
It’s easy to point the finger at ad fraud in digital marketing when something goes wrong. For the most part, ad fraud is the culprit, but sometimes we jump the gun without taking a look at other possibilities.
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Ad Fraud

Understanding How Web Scraping Impacts Social Media Privacy

on May 6, 2020 | By Anura PR Team
Nowadays, it seems people are pretty concerned about their online data privacy. And honestly, they should be, especially with Equifax's hacking debacle and the whole Facebook and Cambridge Analytica social media data scandal that made headlines. Data privacy threats like web scraping are becoming...
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Ad Fraud

Accountability Group Awards Anura TAG Certified Against Fraud Seal

on February 10, 2020 | By Anura PR Team
MIDDLETOWN, DELAWARE—January 31, 2020—Anura, a leading provider of ad fraud protection solutions, is excited to announce that it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). After achieving the TAG certification with independent validation by...
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Anura Press - Partnerize and Anura Integrate to Provide Traffic Fraud Protection

Press

Partnerize and Anura Integrate to Provide Traffic Fraud Protection

on February 5, 2019 | By Anura PR Team
  Brands using Partnerize know they’re advertising to real people, thanks to a completed integration with ad-fraud solution Anura.io, the companies announced today. Partnerize, the leading provider of partner marketing solutions for global brands, is making Anura.io available to all Partnerize...
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Mobile

How Mobile Ad Fraudsters Are Targeting You

on February 1, 2019 | By Anura PR Team
Ad fraud is happening right in the palm of your hand, with 50-60% of ad fraud losses occurring in the mobile sphere.  
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