5 min read
Anura PR Team: July 14, 2025
TL;DR:
Understanding Bots and Their Impact on Businesses
This blog provides an in-depth look at the dual nature of bots—both beneficial and harmful—and how they affect digital environments:
4 min read
Anura PR Team: July 2, 2025
TL;DR: Bad bots are a significant threat to digital marketing, with nearly one-third of online traffic attributed to them. Understanding and guarding against these bots is crucial. Key points include:
3 min read
Anura PR Team: March 30, 2025
7 min read
Anura PR Team: March 19, 2025
TL;DR: Social media bot followers can skew metrics and damage brand credibility. Here's how to spot and address the issue:
5 min read
Anura PR Team: November 20, 2024
TL;DR: Learn the importance of obtaining written consent for TCPA compliance when reaching out to consumers via phone, ensuring legal telemarketing practices.
Main points:
3 min read
Anura PR Team: June 6, 2024
TL;DR:Digital advertising is driven by numbers, with Cost Per Impression (CPI) being a crucial metric. Understanding CPI can help optimize ad spend and campaign effectiveness.
2 min read
Anura PR Team: May 22, 2024
You’ve placed a paid ad through Meta and are now anxiously awaiting the flood of engagement that is sure to come. Slowly, clicks or visits start to roll in, making you confident your ads are working. After all, the data doesn’t lie. Your CPC is low,...
3 min read
Anura PR Team: May 15, 2024
It’s only been 6 months since the FCC dropped a bomb on the lead generation landscape. Since that time, the FCC's mandate for one-to-one consent marks a significant departure, requiring businesses to obtain explicit permission from consumers before...
3 min read
Anura PR Team: May 8, 2024
"Your Account has been suspended.“
3 min read
Anura PR Team: May 2, 2024
Ad fraud undermines the integrity of the entire digital advertising industry. Fraudsters employ a host of sophisticated tactics to siphon off billions in advertising dollars, creating an ongoing need for effective ad fraud detection solutions. While...