3 min read
Click Fraud For Publishers: How to Protect Revenue & Reputation
Anura PR Team: March 30, 2025
7 min read
How to Spot Social Media Bot Followers
Anura PR Team: March 19, 2025
TL;DR: Social media bot followers can skew metrics and damage brand credibility. Here's how to spot and address the issue:
- Identify Bots: Look for profiles with few posts, generic images, and shallow comments.
- Damaging Effects: Bot followers can...
4 min read
What Is a Bot? Understanding the Basics of Bots
Anura PR Team: March 7, 2025
TL;DR:
- Bots are automated software programs performing specific tasks online.
- There are good bots (search engine bots, social media bots) and bad bots (click bots, scraper bots).
- Knowing the difference between good and malicious bots helps...
5 min read
How to Collect Written Consent for TCPA Compliance
Anura PR Team: November 20, 2024
TL;DR: Learn the importance of obtaining written consent for TCPA compliance when reaching out to consumers via phone, ensuring legal telemarketing practices.
Main points:
- Definition and Importance: Outlines what constitutes "written consent"...
3 min read
What Is Cost Per Impression & How Is It Calculated?
Anura PR Team: June 6, 2024
TL;DR:Digital advertising is driven by numbers, with Cost Per Impression (CPI) being a crucial metric. Understanding CPI can help optimize ad spend and campaign effectiveness.
- Definition:CPI is the cost an advertiser pays per ad view.
- ...
2 min read
Falling for fakes; how social media bot fraud impacts your ad budget
Anura PR Team: May 22, 2024
You’ve placed a paid ad through Meta and are now anxiously awaiting the flood of engagement that is sure to come. Slowly, clicks or visits start to roll in, making you confident your ads are working. After all, the data doesn’t lie. Your CPC is low,...
3 min read
The New Era of Lead Generation: How 1-to-1 Consent Changes the Game
Anura PR Team: May 15, 2024
It’s only been 6 months since the FCC dropped a bomb on the lead generation landscape. Since that time, the FCC's mandate for one-to-one consent marks a significant departure, requiring businesses to obtain explicit permission from consumers before...
3 min read
Anura & Orange Trail: The Sky’s the Limit for Paid Search & Social Ads
Anura PR Team: May 8, 2024
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3 min read
How Data Transparency Outsmarts Ad Fraud & Improves ROI
Anura PR Team: May 2, 2024
Ad fraud undermines the integrity of the entire digital advertising industry. Fraudsters employ a host of sophisticated tactics to siphon off billions in advertising dollars, creating an ongoing need for effective ad fraud detection solutions. While...
3 min read
Why Anura Puts Customers First
Anura PR Team: April 24, 2024
The world of digital advertising is a minefield, and ad fraud is a relentless enemy out to sabotage your campaigns and siphon off hard-earned marketing dollars. At Anura, we understand this struggle intimately. The impetus for building Anura came...