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IP Masking

7 min read

What Are Residential Proxies? The Dark Side of Online Privacy

TL;DR: Residential proxies mask IP addresses. While they can be used legitimately for ad testing and cybersecurity, fraudsters also use them for ad fraud, scalping, and web scraping. This makes IP blocking ineffective at stopping ad fraud.

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6 min read

What Is IP Masking and What Does It Mean for Ad Fraud?

In the classic bank robbery scenario, the criminals robbing the bank typically all wore masks. Why? To hide their identities from the authorities so they’d have a chance to get away and actually spend the money they stole.

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4 min read

Playing Hide-and-Seek: IP Masking, Proxies, and Anonymity

Let’s face it, most of the time craving anonymity in cyberspace is an indication of nefarious intent. We’ve discussed the impact of IP Masking and the use of a Residential Proxy Server, and both are tools typically used to hide activity on a grand...

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5 min read

Ad Fraud and VPNs: What You Should Know

There are many tools that fraudsters use in their schemes to take money from your company’s online advertising campaigns. Even legitimate technology solutions that are meant to help consumers can be twisted into tools for fraud.

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