Fraud Tidbits

Quick reads on ad fraud.

Lead Generation

3 min read

Why Do Bots Spam Contact Forms?

The world of digital marketing has expanded rapidly, but with this growth has come a slew of problems. One of the pressing issues is the rise in bots spamming contact forms. Marketers are increasingly coming across fake leads, bot form fills, and...

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2 min read

How do I stop fake form submissions?

Stop Fake Form Submissions and Combat Ad Fraud: Leveraging Anura for Effective Digital Marketing Campaigns

In the dynamic world of digital marketing, fraudsters constantly seek ways to exploit businesses and undermine their efforts. One of the most...

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2 min read

King Form vs Short Form: The Powerhouse for Lead Generation

Digital marketers often have difficulty deciding which type of lead generation to use: King Form or Short Form. These are the front-line warriors in the battle for customer data, yet each comes with its strengths and weaknesses. Which one reigns...

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1 min read

Ten Challenges Lead Buyers Face

Tired of bad leads? Stop it now with a free trial of Anura's Ad Fraud Solution

A lead buyer, in the context of sales and marketing, is someone who purchases potential customer leads for their organization or clients. This can be a crucial role in a business environment,...

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2 min read

What are Challenges Lead Sellers Face?

Tired of bad leads? Stop it now with a free trial of Anura's Ad Fraud Solution

Selling leads, or selling prospective customer information to businesses, can come with a range of challenges. These challenges can affect not only the lead seller but also the businesses purchasing...

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1 min read

The Cost of Lead Generation and The Effects of Fraud

How much does it cost to generate a lead?

The cost to generate a lead can vary widely depending on the industry, the marketing channel used, the target audience, and the quality of the lead. Some marketing channels, such as pay-per-click (PPC)...

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