3 min read
Anura PR Team: August 25, 2023
The world of digital marketing has expanded rapidly, but with this growth has come a slew of problems. One of the pressing issues is the rise in bots spamming contact forms. Marketers are increasingly coming across fake leads, bot form fills, and...
2 min read
Anura PR Team: July 6, 2023
In the dynamic world of digital marketing, fraudsters constantly seek ways to exploit businesses and undermine their efforts. One of the most...
2 min read
Anura PR Team: June 5, 2023
Digital marketers often have difficulty deciding which type of lead generation to use: King Form or Short Form. These are the front-line warriors in the battle for customer data, yet each comes with its strengths and weaknesses. Which one reigns...
1 min read
Anura PR Team: May 14, 2023
A lead buyer, in the context of sales and marketing, is someone who purchases potential customer leads for their organization or clients. This can be a crucial role in a business environment,...
2 min read
Anura PR Team: May 14, 2023
Selling leads, or selling prospective customer information to businesses, can come with a range of challenges. These challenges can affect not only the lead seller but also the businesses purchasing...
1 min read
Anura PR Team: February 15, 2023
The cost to generate a lead can vary widely depending on the industry, the marketing channel used, the target audience, and the quality of the lead. Some marketing channels, such as pay-per-click (PPC)...
