2 min read
Anura PR Team: January 4, 2024
The FCC's updates regarding lead generation and consumer consent also touch on a crucial issue in digital marketing: ad fraud. Ad fraud, particularly in the context of lead generation, raises significant concerns as it often involves generating...
1 min read
Anura PR Team: December 29, 2023
In the context of lead generation, "ping post" is a specific type of technology and process used for buying and selling leads in real-time. It is particularly common in industries like insurance, finance, and online marketing. The process involves...
2 min read
Anura PR Team: December 28, 2023
The Federal Communications Commission (FCC) has been continuously updating its regulations and guidelines concerning lead generation and consumer consent. These changes are significant for businesses and marketers who rely on telemarketing,...
2 min read
Anura PR Team: December 8, 2023
In the dynamic world of digital marketing, the emergence of scamming leads has become a significant challenge for advertisers and marketers. These fraudulent leads, often generated through deceptive practices, can severely impact the effectiveness...
3 min read
Anura PR Team: August 25, 2023
The world of digital marketing has expanded rapidly, but with this growth has come a slew of problems. One of the pressing issues is the rise in bots spamming contact forms. Marketers are increasingly coming across fake leads, bot form fills, and...
2 min read
Anura PR Team: July 6, 2023
In the dynamic world of digital marketing, fraudsters constantly seek ways to exploit businesses and undermine their efforts. One of the most...
2 min read
Anura PR Team: June 5, 2023
Digital marketers often have difficulty deciding which type of lead generation to use: King Form or Short Form. These are the front-line warriors in the battle for customer data, yet each comes with its strengths and weaknesses. Which one reigns...
1 min read
Anura PR Team: May 14, 2023
A lead buyer, in the context of sales and marketing, is someone who purchases potential customer leads for their organization or clients. This can be a crucial role in a business environment,...
2 min read
Anura PR Team: May 14, 2023
Selling leads, or selling prospective customer information to businesses, can come with a range of challenges. These challenges can affect not only the lead seller but also the businesses purchasing...
1 min read
Anura PR Team: February 15, 2023
The cost to generate a lead can vary widely depending on the industry, the marketing channel used, the target audience, and the quality of the lead. Some marketing channels, such as pay-per-click (PPC)...