2 min read
Anura PR Team: November 9, 2023
Facebook has become a powerhouse for businesses and advertisers looking to reach their target audience. With over 2.8 billion monthly active users, it's a platform that offers tremendous potential for businesses to promote their products and...
4 min read
Anura PR Team: November 5, 2023
Discover how social media ad fraud affects B2B companies and the importance of combating this menace.
3 min read
Anura PR Team: August 25, 2023
In the digital age, social media has grown to be a dominant force shaping public opinion, consumer behavior, and brand perception. Central to this force is the 'social media influencer.'
3 min read
Anura PR Team: August 25, 2023
In terms of digital marketing, affiliate marketers and influencers play pivotal roles in shaping consumer behavior and brand image. Nonetheless, the threat of ad fraud, covering general invalid traffic (GIVT), sophisticated invalid traffic (SIVT),...
1 min read
Anura PR Team: August 25, 2023
The digital age has revolutionized how businesses interact with audiences, especially on platforms like Facebook. However, as the saying goes, with great power comes great responsibility. One of the challenges Facebook advertisers face today is the...
2 min read
Anura PR Team: June 5, 2023
As we navigate our way in the digital age, where technology is integrated into every aspect of our lives, we encounter a multitude of platforms vying for our attention. One such platform, TikTok, has stormed the world with its catchy short videos...
2 min read
Anura PR Team: June 5, 2023
In the digital age, influencers have become influential in shaping consumer behavior. They set trends and have a great impact on people's buying decisions. Influencers have gained a large following and appear to live glamorous lives. This has made...
2 min read
Anura PR Team: February 15, 2023
The cost to advertise on social media can vary widely depending on several factors, including the platform, the target audience, the ad format, and the bidding strategy used. In general, social...