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Fraud Tidbits

Quick reads on ad fraud.

Affiliate Marketing

2 min read

Ad Fraud in Affiliate Marketing and How to Stop it

Affiliate marketing has grown into a multi-billion-dollar industry over the years, offering a lucrative source of income for countless businesses and individuals. However, alongside its growth, a sinister presence has emerged – affiliate marketing...

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3 min read

What’s the Difference Between Affiliate Marketers & Influencers?

In terms of digital marketing, affiliate marketers and influencers play pivotal roles in shaping consumer behavior and brand image. Nonetheless, the threat of ad fraud, covering general invalid traffic (GIVT), sophisticated invalid traffic (SIVT),...

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2 min read

The State of Affiliate Marketing Fraud in 2023

Unveiling the State of Affiliate Marketing Fraud in 2023: Battling Domain Spoofing, Cookie Stuffing, and Affiliate Fraud

Affiliate marketing has revolutionized the way businesses promote their products and services online. However, like any thriving...

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2 min read

How to identify cookie stuffing

It is essential for businesses to track and analyze user behavior to optimize their online advertising efforts. One commonly used method is the utilization of cookies, which store valuable information about a user's interactions with websites....

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2 min read

Common Types and Signs of Affiliate Fraud

In affiliate marketing, the fraudulent manipulation of programs for personal gain by certain individuals or groups is prevalent. While it's noteworthy that most affiliate marketers conduct their business with integrity, a select few employ...

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4 min read

Protect Your Brand and Revenue from Affiliate Fraud

The affiliate marketing industry

The affiliate marketing industry is growing rapidly, and it is expected to reach $14.3 billion in 2023. This is a significant increase from the $8 billion mark that was forecasted for 2022. The growth of affiliate...

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2 min read

Do You Know Who You're Affiliated With?

Know Your Affiliates: Avoiding Fraudulent Practices in Affiliate Marketing

Are you aware of who you're affiliated with? A common yet overlooked aspect of online marketing, affiliate marketing fraud can compromise your campaigns and tarnish your...

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2 min read

How do you Detect Fraud in Affiliate Marketing?

Navigating Affiliate Marketing Fraud: Key Detection Strategies & Anura's Role

The age of digitalization has sparked enormous growth in online marketing, paving the way for affiliate marketing to become a billion-dollar industry. But like all...

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3 min read

How do I stop affiliate fraud?

Affiliate Fraud: How to Halt Its Impact on Digital Marketing Campaigns and Boost Results

Affiliate marketing is a powerful channel within the digital marketing sphere. It allows businesses to expand their reach, increase conversions, and drive sales...

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2 min read

How Can Affiliate Marketing Prevent Fraud?

Combatting Fraud in Affiliate Marketing with Anura: A Digital Marketing Necessity

Affiliate marketing is a powerful tool for businesses of all sizes. By partnering with affiliates, you can reach a wider audience and generate more leads and sales. 

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