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Ad fraud solutions are incredibly useful for preventing digital ad fraud and protecting the marketing ROI of your business from fraudsters who use bots and human fraud farms—of which CPO Magazine reported that fraud attacks went “up a staggering 90%” in Q1 2020. However, what other uses are there for an ad fraud solution?
There are more ways to use ad fraud software to improve your affiliate marketing than just stopping affiliate fraud—though that is an important benefit and the primary reason to use an ad fraud solution.
An ad fraud solution can work in different ways depending on how the solution is designed. Some so-called “ad fraud solutions” do little more than slap a simple filter on website traffic—using a single “vanity metric” like time-on-page to quickly sort between “valid” and “invalid” traffic.
Another “solution” might simply check IP addresses. While a lot of traffic coming from one IP address can be a key indicator of fraud, it shouldn’t be the only criteria for flagging traffic as fraud.
A truly robust and reliable ad fraud solution needs to accomplish the following:
In short, a truly valuable ad fraud solution needs to be fast, accurate, thorough, and data-driven.
So, how can an ad fraud solution benefit your affiliate marketing campaigns? A few benefits include:
The biggest and most obvious way that ad fraud solutions help improve affiliate marketing campaigns is by protecting your affiliate ad spend from fraudsters. By identifying fraudulent traffic early, ad fraud solutions allow businesses to cut off fraudsters before they get paid—saving the trouble of having to seek a refund after the fraud is uncovered later.
This, in turn, helps improve affiliate marketing ROI since money isn’t being wasted paying for fraudulent leads that won’t generate results (or on hiring lawyers and investigators to track down fraudsters to reclaim lost money).
Part of building a great affiliate marketing program is finding and retaining top-quality affiliates who will eagerly promote your company to an interested audience. However, identifying quality affiliates requires more than just seeing which one claims the highest income from your affiliate program.
While high-earning affiliates usually produce results, how many leads brought in by each affiliate actually turn into customers? Some affiliates might generate a lot of clicks and form fills, but ultimately produce little in the way of actual business—even when they aren’t engaging in fraud.
With a solution that can track your website traffic and analyze a visitor’s behavior, you can more easily associate successful deals closed with specific affiliates. This can help in a couple of ways:
If you’re running affiliate campaigns for other companies, one of the major problems of dealing with fraud is that clients will often demand their money back if they find excessive fraud impacting their marketing spend.
These chargebacks can be annoying and expensive to deal with—as clients may demand extra payment to make up for the time they lost or for the bank fees they incur if they initiate a chargeback instead of getting a refund.
By detecting fraud before the payout, you can eliminate chargebacks from your clients. This has the additional benefit of keeping clients happy since they don’t have to deal with the stress of trying to reclaim lost money.
Successful affiliate marketing campaigns often require numerous tweaks to maximize results. From modifying marketing messaging to find what works to identify the best affiliates to partner with for any given campaign, optimization is a huge part of marketing success. However, to successfully optimize a campaign, you need hard data that you can rely on.
This is where an ad fraud solution can help.
With detailed analytics collected by the solution, you can identify trends to see which ads, affiliates, and traffic sources are generating the most interest from customers who close deals. This, in turn, can prove invaluable for identifying what works best in your campaigns so you can make tweaks that further increase success.
Reach out to Anura today to transform your affiliate marketing campaigns with a reliable ad fraud solution that catches fraud in real time and empowers you to deal with fraudsters before they get a chance to take the money and run.
It is an analytical number that a company might use to sell the validity of their product or solution because the data looks promising. However, when examined under real-world conditions, the metric doesn’t actually provide the whole picture and may actually be misleading.
The practice of viewing, clicking, converting, or generating false interactions using web assets for the sole purpose of taking money (directly or indirectly) from advertising campaigns. These actions are purely profit-driven and take no consideration for the content or intent of the advertising or the advertiser’s goals.
Not all ad fraud detection and prevention tools are created equally. Some tools provide the veneer of security or safety so that their users can say “I tried,” but do not actually have the right capabilities to actually put a stop to fraud.
A degree of automation is necessary to ensure that fraud can be flagged as it happens. Waiting for manual input from a fraud detection expert could give fraudsters the window of opportunity they need to get away with the money and shut down their operations before they can be confronted. It is especially helpful if fraud can be stopped before the fraudster is paid for the fake leads they “created” for their victim.
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